...Environmental Trends, Opportunities, and Threats The People creating industry continues to draw interest from all types of individuals, professionals, and corporations and is constantly evolving. Podcasting which was once associated primarily with just IPODs is providing a flexible avenue to communicate through audio content. User generated content and blogging continue to connect individuals and groups while providing an avenue to feel needed and part of something. People are using these avenues to create business, drive revenue, gain information, and advertise products and services, and present views on a variety of topics. Environment trends: Individuals and Corporations are starting to depend on the blogging industry, podcasting industry, and user generated content industry as a way to convey their message, connect with other individuals for feedback and instruction, or simply to market their brand and products. The sub industries of People Creating provide an environment to do just that. The podcasting industry provides record labels, musicians, media outlets, news outlets, and radio shows an avenue for consumers to listen to their product in a both flexible and economic environment. The way customers listen to radio programs, news reports, and even political debates offer a completely new way to enjoy technology. The user today can simply access a podcast through an internet or PC device and listen to their favorite content without even turning on a radio. The...
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...How different in cosmetics advertising between Thailand and the United Kingdom? All businesses have to do the advertising promoted their brand and products. Many companies have their own marketing department, whereas some use outsource marketing service for create the advertising. This method helps the company to reduce the cost (Johnson, 1997). The marketing technical of each company use the different strategy that the most appropriate for the company. Hence, each company has their own vehicle to do the advertising strategy. In terms of the cosmetic industry, the companies use the advertisements in different ways. The companies are choosing the marketing strategy suitable for the product and customer. The advertising is the main strategy to competition with the competitors in the same type of product. Comparing the two countries, Thailand and the United Kingdom are totally different culture, vision and attitudes of customer, trends and people appearance (Sheth, Mittal, Newman, 1999). Therefore, the companies have to create the different advertising for response customer satisfactions in each country even the company use a vast of budget. However, it is valuable for the huge feedback of the customer and sales are increase. This essay will discuss the different cosmetics advertising between two countries, Thailand and the United Kingdom have difference factors for create the advertising to launch into these two countries. Currently, there are many of advertising categories...
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...in medical market if data is shared out. Causes * There are management and internal communications problems at Lancaster-Webb, as the management is not sharing information amongst them. * There is too much reliance on Glove girl as a tool to market the company. * The Marketing team is not updated with the latest technologies which can be used for proper marketing of their products. * Unbalanced communication medium to monitor employees’ activities. Recommendation * Company should provide pre-employment training to every employee and repeat that within certain period of time duration. * Company should create policies that secure Personal Data of company and shouldn’t be share by any employee. * This could be new opportunity to for Will to promote Glove Girl because she can be used as a spokesperson of the company as she has an excellent public image. * The marketing department can always look for newer modes of marketing like SMS, e-mails etc. and should try to be ahead of their competition. * Organizations need to adopt social media policies to prevent proprietary information from being leaked to the public. Personal Opinion for Glove Girl Bloggers’ opinion can constitute an extremely useful tool for a company’s product or service. The reason for this is that people...
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...mediated spaces where bloggers out together their outfits and share their shopping-related events. Fashion blogging has also been a revolutionary method for communicating and advertising through online media. Sprouting from the collective whole of blogs, called the blogosphere, fashion blogging is a whole new world of personal journals infused with the fast-paced line of design in clothing, footwear, accessories, makeup and other wearable paraphernalia. The fashion industry has been finding ways to connect through their rising audience in the modern society, and via blogging, it has secured a throne of perpetual popularity, fame and success. Through this, fashion blogging is born. Two years ago, two million blogs represent the growing and fast-rising modernity of fashion; and now, fashion blogging has been crowned the most popular form of blogging. The persona of fashion blogging itself is innovation, making use of creativity in a conventional way, following the standard of wearability of certain articles of clothing. All in one, it could express the personality of the blogger, as well as openly communicate with the audiences of the blog, while effectively advertising the pieces of fashion the blogger has been showing. B. Literature Review Fashion bloggers share their knowledge pertaining to the fashion industry, specifically in terms of new style and trends, which they share through their own blogs based on their own experience (Bunina 2013). This is how bloggers share their styling...
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...Social media based marketing in Australia: Before going into the detail that how Australian companies are changing their focus from traditional marketing methods into social media-based marketing methods. First, let's just consider that why companies in Australia found it important to shift their focus on social media. There are some important statistics collected in 2013 about the interest of Australian people, regarding the use of social media (Bruns 2013). Bruns stated that almost 75% of Australians were active on social media. Some of them use it for connecting and communication while the majority of them uses social media for time killing and reaching out information about events and products as well. During the past few years, Australians or particularly a large percentage of Australian people have started using the internet and social websites as an essential part of their daily life. A recent survey (Scott 2015), stated that almost 75% of Australians have laptops, 70% of Australians own the smart phone, and almost 55% of the whole population own tablets. It shows that Australian people have easy access to the internet. Social is already an evolved trend in Australian community but still there is a lot of room for improvement and evolvement. These statistics also shows that 80% of the people who own smart devices, have social media profiles, and they use those social media websites for connecting with friends and family. For this report, following two Australian companies...
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...A Blogger in Their Midst Summary Lancaster-Webb Medical Supply is a manufacturer of disposable gloves and other medical products. Will Somerset, the CEO, is preparing to give a big speech introducing a remarkable nitrile glove for his company at an Industry conference. He notices that his crowd is considerably smaller when usual then finds out he was upstaged by Glove Girl. Unfortunately for Mr. Somerset Glove Girl is a blogger and a popular one at that for medical products similar to those that Lancaster-Webb produces. That is because Glove Girl is the assistant foreman at the Compton plant of Lancaster-Webb’s surgical gloves unit. From the article we know Glove Girl has blogged about * The pending launch of the nitrile gloves and about competitors’ products. * Questioning Lancaster-Webb business ethics for their next big sales pitch. * Complementing the older model SteriTouch glove, causing sales to skyrocket * Her pen pail from the factory in China about conditions there. The problem with Glove girl isn’t the fact that she has casted a shadow over Lancaster-Webb, rather the problem is that Lancaster-Webb had no control or knowledge of what she was posting. Symptoms and Causes Glove Girl provided Lancaster-Webb with a new social-media advertisement campaign which was revolutionary at the time, and it was free. Unfortunately she also disclosed confidential information to world without her company’s approval/knowledge. Blogging and social media...
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...around the world 9. The 10 best Fashion Bloggers 10. Haute Couture and Fashion Blogging 1. Why social media and fashion? In this time, the social media is an amazingly fast growing trend. Social media is not only used for creating friendship networks, for staying in touch with friends and family, it is becoming more and more a medium, which industries are using for growth and success. In this paper, the fashion industry is an example taken to show how e business is in relation with the social media and the fashion industry. Especially the fashion industry lives from ideas, from pictures, visuality and communication. Newest trends are created in minds, are brought down to papers, and photographed in pictures and are shared in magazines, newspapers – and fashion-blogs. The fashion industry has 1000 ways to go- to show its creativity and its world. Fashion lives from spreading ideas-which is exactly driven by the social media, by communication and the sharing of it. Fashion bloggers have become the newest wave of trend-settler, not only inspiring designers and stylist but also people all over the world. Fashion blogs are increasingly becoming a part of the mainstream fashion press. Many big media organizations have started fashion blogs and the best fashion bloggers are now also being offered mainstream media positions. Fashion is in this way more openly and wide spreaded. Not only for the designers this offers a good marketing opportunity it is also a good way for newcomers...
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...quality and low quality websites. People easily recognize high quality sires than the low quality sites. Nowadays, blogs are more recognized than the traditional forms of media with some blogs selling at very high fees. When a blog gets many subscribers it becomes very popular. Blogging is usually about convincing the readers who are humans just like the bloggers themselves. Bloggers who write about different things such as cars who attract brands who seek to be featured to increase their sales. It is better to choose three or four good websites rather than 3000 bad websites. To easily reach the target audience, it is advisable to consider big websites and ensure you publish well developed content with well-organized keywords. There is a big different between bloggers and journalists. Journalists have been in the field for a long time and they consider their work as a profession. Bloggers on the other hand do blogging as a hobby and they like being regarded as superstars. The Nokia Company is among the first companies that identified the power of bloggers to enter into the market due to their skills in product marketing. When a blogger writes about your product, you get not only backlinks but you also get authority and popularity. Journalist are best for writing articles because they understand what people want to read thus making it catchy. There are a number of ways through which we can identify whether a website is big or not. The best way is to Google the site in order to see...
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...quality and low quality websites. People easily recognize high quality sires than the low quality sites. Nowadays, blogs are more recognized than the traditional forms of media with some blogs selling at very high fees. When a blog gets many subscribers it becomes very popular. Blogging is usually about convincing the readers who are humans just like the bloggers themselves. Bloggers who write about different things such as cars who attract brands who seek to be featured to increase their sales. It is better to choose three or four good websites rather than 3000 bad websites. To easily reach the target audience, it is advisable to consider big websites and ensure you publish well developed content with well-organized keywords. There is a big different between bloggers and journalists. Journalists have been in the field for a long time and they consider their work as a profession. Bloggers on the other hand do blogging as a hobby and they like being regarded as superstars. The Nokia Company is among the first companies that identified the power of bloggers to enter into the market due to their skills in product marketing. When a blogger writes about your product, you get not only backlinks but you also get authority and popularity. Journalist are best for writing articles because they understand what people want to read thus making it catchy. There are a number of ways through which we can identify whether a website is big or not. The best way is to Google the site in order to see...
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...(Note to USER: please rename company if you use this; ALSO NOTE: instructor had us leave in his quideline questions; those need to be edited out.) Cosmic Cosmetics Marketing Plan Cosmic Cosmetics: Reaching for The Stars Analyses and forecast of the first year of sales for an independent cosmetics company aimed toward a collectible cosmetics niche market, and focusing on an astrology theme. | 1.0 Executive Summary ~ The Executive Summary appears at the beginning of the paper, but is written last. This introductory section is the hook to grab the reader's interest. This section should summarize your plan with enough information to convince the reader to keep reading. If you were showing this plan to an investor, this section may be the key to your success. …excellent, to the point summary…should have year 1 sales in here. People want to be beautiful on the inside and the outside. The quest for outer beauty has driven the cosmetics into a multi-billion dollar industry, and the number of product and manufacturers in this competitive field are numerous. What all the existing cosmetics companies lack is the ability to make consumers feel beautiful on the inside, too. Cosmic Cosmetics is a new line of color makeup products with a goal: to make consumers feel special and unique on the inside while they make themselves feel beautiful and unique on the outside through color and glitter. Since Astrology is the art of defining people’s unique personality traits...
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...videos. Also, it provides a new platform which is called web based diary, also known as blog (abbreviated from of weblogs) that contains online personal journals with reflections, comments from visitors and hyperlinks provided by the writer (Herring et al.). Eve Edelson describes it in simple words as “just” browser interface to web site publishing, however, blogs are used by different societies for different purposes and now has become a part of daily life for many bloggers. Matthew Mehan refers to “the blogsphere world as colorful and varied as the animal world. There is an evolutionary struggle for supremacy amongst bloggers” (qtd. in Mehan). A blog is ranked by the number of hits it receives from visitors and the number of outbound links it has. Also Mehan clarifies that there are levels of bloggers from novice those who have just entered the blogging world and up to a level of pounding fathers. Many bloggers use blogs as just a hobby but some blogging can also translate into business. There are some bloggers who blog almost every day to attract advertisers or even product endorsement offers. There are different visitor statistic analyzing sites that offer tools to assist those who use blogs as business tools. For instance, “Site Meter offers a free, basic hit count and link log in exchange for posting a logo-link to their website. It also sells one of the thousands of “site promotion tool boxes”, software tools which boost a blog’s hit count” (qtd. in Mehan). In the academic...
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...Rock Island Chocolate Company, Inc. Building a Social Networking Strategy History and the Company Background The Rock Island Chocolate Company, Incorporated was founded by Seymour Burris, Jr. in the year of 1997. At the time Seymour was working at the local U.S. Army facility in Rock Island, Illinois. Originally the company ran its operations as a small-sized specialty retail store that was located in the unfilled building in the small strip center placed near downtown. In the beginning, Seymour was a part-time worker at the store while his wife, Lottie, was a full-time employee at the same store. Since the company’s early development all the way until the year of 2000, the store was selling chocolates purchased from distributors from Chicago area. Already, in 1998 the Rock Island Chocolate Company found that its costs and sales have reached break-even point on the revenue of $ 568,000. Business revenue gradually continued to grow, and in 1999 it had grown to approximately $700,000. Just a year later, Seymour had found out that he was the successor of a series of recipes for variety of chocolates made in the Belgian style. This episode has set the firm foundations for even further development of the store. A vast growth potential was on sight; consequently, Seymour brought an executive decision to create his own brand of chocolate after he had run a “test trial” with a baker in Rockford, Illinois. Based upon obvious growth potential of the store, Seymour has decided...
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...Viral marketing, viral advertising, referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.[1] Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution.[2] Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube.[3] Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission",...
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...Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in media, marketing and communications...
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...MEMO TO: Social Media Team DATE: November 15th, 2015 SUBJECT: Changes in blogging mandate After much consideration, it has been decided on behalf of the Public Relations department that it is in Tech Garden’s best interest to implement a legal regulation check for our firm’s blog. An arrangement with an attorney has been made in order to maintain our continuous lack of legal strife. While we recognize that this adjustment may impact the initial quality of the blog’s content, we feel it is important to demonstrate our commitment to practicing CSR policies and keeping a safe community. This new mandate will in turn lower the risk of any litigations and reduce exposure of liability. Beginning next month, a draft of your blog entries will be screened by an appointed attorney before being approved for publishing. This process will include filtering out any traces of the following: * Defamation of any persons, corporations, or products * Copyrighted or trademarked work * Invasions of privacy * Demonstrations of legal and regulatory neglect * Disclosed information * Discovery disasters Although we understand that not many corporations feel the need to execute the use of a litigator for social media purposes, we want you to understand that they will serve as a collaborator in our competitive advantage over other firm’s. Not only is it internally important for us to have a sense of ethics in our day to day activities, it is vital for the readers...
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