Japan is America’s fourth largest buyer of products. One thing that is very noticeable of the Japanese people is their love for technology, culture, and nice things. In terms of a new business, Japan would be the ideal place I would look into if a small business were extending across the waters. In terms of what will be sold, I would look into selling vehicle parts to mechanics and car fanatics such as turbos, struts, rims, car designs, decals, engines, etc. Japanese are some of the biggest names in drifting and racing when it comes to custom made cars and I think this would definitely thrive in this country. With the many different organizations that purchase and place accounts with companies in Japan for this reason, the company would excel and maybe become a national brand servicing racing tracks and companies everywhere. For some of the biggest markets that sell in the Japan area, I know that this kind of business would hit upon at least four things from the Country Commercial Guide which include, Telecommunications Equipment, Engineering Services, Electronic Components, and Cloud Computing. Hitting on all of these markets would make the company an instant hit in exporting car parts on an industrial scale.
Transporting the merchandise would have to be of an elite quality in terms of packaging and handling because when you are selling a product, it needs to look just as good as when you look it up and decide to purchase it. But it does need to comply with American and Japanese laws including when it becomes attached to the vehicle and meeting environmental standards or better. Advertising would be a very easy portion today as social media networks have largely taken over the marketing side. Everything from creating groups on Facebook to tweeting and post your favorite picture of a car you want to purchase, businesses have taken advantage of the services and opportunities that these social media networks give. Packaging would need to be sizeable and sturdy regardless of how the package is being handled. As one of the largest companies in Japan, Toyota developed THE TOYOTA WAY. This is a concept developed by Flex N Gate owned by Shahid Khan of Jacksonville. It is a set of principles where each part or services is continuously improved upon. In this way, the quality and the standards of the company can be raised till there is no longer competition that will hold on to what your company has to offer. At that point, your company will receive new and improved contracts and deals to serve upon whether it may be in packaging or advertising. Using a brand that the people can trust will ultimately help to gain the trust of the citizens as well.
An emerging market that I think that this company would merge well with is the incorporation of Samsung products into the parts that we send over to Japan. This would strengthen ties between countries in regards to trade and would make the company even more international as you begin a new partnership and journey with a new company. It would also maybe lead to more business being done within the Korean market as well as they have a very effect market as well when it comes to automotives as well with the up and coming companies of Hyundai and Kia. The plan is to ultimately show all parties involved how we can all benefit from this kind of deal and what positive growth can come out of it. Samsung has yet to provide automotive audio yet just as Sony has done with Ford. It would ultimately help the company to venture into a new market with our company as a developing partner in supporting that tie. Samsung already has great ties in the Telecommunications industry but there is room for opportunity and this would be one of those opportunities that would help the company to make primetime in regards to audio, navigation, and android system integration, all into vehicles. This would definitely make many customers happy within the kind of technology they will have in their vehicles as we support growth and revenue for everyone.
Convenience is always something that a company should keep in mind when implementing services for their customers and the World Wide Web is the best way to do that. Shopping has largely been done online in the last decade and when it comes to marketing a product, it is more convenient and possibly more cost efficient to increase awareness and purchasing online. Of course, with the kinds of products and shipments we will be offering, we will have options to purchase the type of shipping, different types or makes of the same product, and security per product shipment, product, and customer information available. We would also have the web page in different languages especially for the markets that we cater to including the Korean and Japanese markets since these are small things that could affect business. A large part of the world only speak one language but we have to cater to our main markets and make sure that the customer service they receive is just as good online as it is in person.
Most of the bigger decision as far as commercial and administrative will come directly from the office here in America but since we are marketing in the Japanese area with a potential to market in the Korea, I would have satellite offices with distribution centers in those countries as well. Each country needs to be able to maintain its own production, assembly, and service including political and foreign policies in marketing for business and more.
The best option for growth for a company of this magnitude would be to capitalism on many projects that will support automotive events such as race tracks and automotive shows. This will get the word out and people will begin to buy and support the products being sold as they see the kind of quality being offered. As we capitalize on our products being sold, we make sure that we continue to research and make the product much better than it was before. When we start to see long term contracts, we start to see long-term growth and that will ultimately help the company.
Flex N Gate is a company developed by Shahid Khan. It is one of the sole companies that provide bumpers to Toyota in Japan as a distributor. Khan wanted to make sure that the company could rely on his product so he decided to model his company distribution after The Toyota Way. This concept is based on fourteen different principles that will make sure the product is thorough researched and producing quality results. After he adopted concepts of Toyota Corp, the company decided to partner with Flex N Gate for quality parts for its vehicles. This could happen for other companies as well. As for the name of the company, I would make sure that the embodiment of the company has an American spirit of equality and freedom, so I would name it Libertas, which is the Latin word for Freedom. The animal would be the Bald Eagle which symbolizes strength, vision, accuracy, and speed. Our motors and parts will make sure that all of these things are exemplified in each and every product.
From what I gather, the automotive market is growing steadily in Japan and I think this would be a good time to monopolize on this kind of market. With the accesses that we have, the company can take steps to being more successful as time progresses and with sound dedication, planning, and research, the company can achieve new heights.