To begin we wanted to identify and introduce history as well as the question who or what is Casio Inc. To answer this question we researched the mission statement (currently) of this establishment. The Casio's corporate creed is "creativity and contribution." It expresses the company's commitment to contributing to society by offering the kind of original, useful products that only Casio can (Casio Worldwide-Philosophy). Casio Inc. wanted to create and sell products with innovative functions that can assist people in their daily lives and keep society moving forward. They also wanted to do it in a form where technology was advancing and society would be in a progression/moving forward stage. When even a single new product is widely adopted, whole new markets develop, and this in turn fosters growth in related industries. This is the story of Casio's contribution to society-innovative products enhancing people's lives (Casio Worldwide-Philosophy).
Casio was originally founded by the Kashio brothers in Mitaka, Tokyo in 1946. The brothers were Toshio, Kazuo, Tadao, and Yukio and with the help of their father this family founded a company that was to be managed under a "spirit of creation"; the company philosophy remains "creativity and contribution." Till this day the Kashio brothers still own about ten percent of all outstanding Casio stock, and the Kashio family retains effective financial control of the company. It is obviously that they came up with the name Casio by it simply being a version of Kashio, demonstrating that from the beginning the company was acutely aware of the economic significance of international marketing. To get into the background of this family it was identified that the Kashio’s believed that in the post-World War II environment a westernized name would render the company's consumer and business products more marketable, both domestically and internationally (Holyoke, Spindle, William; and Gross 52-53).
Before Casio was incorporated in 1957, and before this company made watches they gained their success through Toshio Kashio's invention of the first purely electromechanical small calculator. The company capitalized on this invention and became the only Japanese manufacturer to specialize in electric calculators. This is the path that Casio Inc. began on before they expanded and made watches. After the introduction of semiconductors in the mid-1960s, electromechanical technology was replaced with electronic technology, and in 1965 Casio introduced the world's first desktop electronic calculator with a memory. Casio has consistently sought to expand its product line while relying upon calculators as its primary base of operations.
Because of all the success Casio was having in Japan they wanted to expand which lead to in 1970 Casio Inc. being established in the United States. Throughout this time they were still only producing electronic calculators until April of 1983. This date marked the release of the first G-SHOCK DW 5000C, the first shock resistant watch. The thought of this creation wanted to develop something that people use every day and because of its constant usage can last through tough situations. When it was first introduced, the G-SHOCK was only popular in certain markets in the US, due to its unique appearance. Ten years later, fashion trends changed and it became an instant hit worldwide. G-Shock established the new category of the shock resistant watch, and has become Casio’s signature watch and currently still remains so. The Casio project team came up with the idea by the name of "Triple Ten,” which basically was the concept of developing a product that would last ten years, water resistant, tough in case it falls, etc. The title of "G" means the shock from fall can be the hardest shock for human being. In 1983 the very first G-SHOCK was marketed under the product name "DW-5000C." Now that we are aware of some history when discussing Casio Inc. and the G-Shock product we want to become aware of Argentina and why we think this would be a good fit. Argentina's location is South America and has a population of 39,144,753 which is still growing because it is a developing country. The ethnicity is White, Spanish, and Italian. It is also a Republic government.
People from Argentina focus mainly on family values. The family is the center of Argentine life with extended families still having prominence. The heads of powerful families command widespread respect, but with this a responsibility to care for others in terms of security, jobs, and to maintain personal and family honor. Honor is in all respects the be all and end all and it routinely affects day-to-day life at home, in the community and in business. Although it is reported that the country guarantees religious freedom, Roman Catholicism acts as the official state religion. People are able to follow other religion such ad Islam for example.
In order for us to do business in Argentina we felt it is very important to know and understand the way they speak and communicate to people to better our chances. What we discovered is that Argentines are whole open, blunt, and direct, yet are able to remain tactful and diplomatic. They are warm people and their unreservedness brings to the fore their passion and sentimentality. Also, they are close communicators which simply implies that they are physical, so they will often touch each other when speaking and maintain little physical distance between speakers. When you meet Argentine's initial greetings are formal and follow a set protocol of greeting the eldest or most important person first. This should typically be followed by a standard handshake, with direct eye contact and a welcoming smile will suffice. It is also important that you are maintaining eye contact indicates interest. This is very important when meeting because it shows your interest. Also Argentines prefer third-party introductions, so you should wait for your host or hostess to introduce you to others at a small gathering. When leaving, say good-bye to each person individually.