Research
Question: 1 Clartify the distinction between management decision problem & Marketing research problem.

Analysis of the environmental context should assist in the identification of the management decisionproblem, what should be translated into a marketing research problem. The management decisionproblem asks what the DM needs to do, whereas the marketing research problem as what information isneeded and how it can be obtained effectively and efficiently. The researcher should avoid defining themarketing research problem either too broadly or too narrowly. An appropriate way of defined the marketresearch problem is to make a broad statement of the problem and then identify its specific components.

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Table: Management decision problem vs marketing research problem

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Table: distinguish between Management decision problem and Marketing research problem

Question-2: Explain the structure of a well-defined marketing research problem including the broad statement and the specific component

A well-defined marketing research problem consists of both a broad statement and a list of specific components of the problem. The broad statement provides perspective on the problem and acts as a figured against overlooking important aspects of the marketing research and management decision problems. The specific components focus on the key aspects of the problem and provide clear guidelines on how to proceed further. A broad definition does not provide guidelines for subsequent steps in research. A narrow definition, on the other hand, may preclude the consideration of some courses of action. In either case, the solution reached will not be directly related to the problem and may be of little use to the manager. An example -Department Store Project: Problem Definition

MR problem -

To determine the