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Women in Islam & Feminist Politics*
Syllabus

Female, Male, Hon Eng

Fall 2013

COURSE INFORMATION | Course Name: Women in Islam Semester: Fall 2013
Department: International Affairs College: Arts and Sciences | Course Code: INTA 203
CRN Code: L51, L01 Section: 13698, 14448 Core Curriculum: Elective | Day(s) and Time(s): MW 9.30-10 MW 2-3.15 Venue: Sharia 0147 Biz D203 | Credit Hours: 3 Prerequisites: None | COURSE DESCRIPTION | This course ‘Women in Islam and Feminist politics’ will look at the gender issue from an Islamic perspective. It will examine women’s issues related to Islam and contemporary Muslim culture and scholarship. It will explore the status of women in Islamic thought and practice from five perspectives: women’s position in Islamic theology, jurisprudence, history, Islamic feminism and activism and lived realities. | FACULTY INFORMATION | Instructor : Academic : Office Location: Office Hours:Telephone: E-Mail: Website: | Dr Hatoon AL FASSIAssistant ProfessorWomen Campus, stair 3, # 213 (male students by appointment) MW 12.30-1.30 4403-4948 hatoon@qu.edu.qahttp://faculty.ksu.edu.sa/hatoon.alfassi | REFERENCES AND ADDITIONAL RESOURCES | Required Textbook : All material will be posted on Black Board Useful Web Resources:: EWIC Online, Encyclopedia of Women and Islamic Cultures http://sjoseph.ucdavis.edu/ewic/EWIC_Online_Preview.pdfAvailable at the library.Musawah’s Wanted:http://www.musawah.org/wanted-equality-and-justice-muslim-family-english | Course Objectives | Course Student Learning Outcomes | Assessment Method | Helping students, female and male, to understand how to position themselves in their own Muslim society. | KnowledgeWill be able to identify the role and rights of women in Islam | Midterm ExamFinal Exam | Facilitate tracing changes that Islam has brought to human society and what humans, on the other hand, brought to Islam. | ComprehensionWill be able to distinguish between cultural norms and religious obligations as they relate to Muslim women. | Team Power Point Presentation | Enabling students to analyze the cause and effect of using verses and Hadith interpretation to affect women’s status in Islam | ApplicationWill be able to demonstrate how cultures have influenced concepts of Muslim identity by examining one issue related to women in Islam in two or more different Muslim societies. | Participation BlogTeam Power Point Presentation | Training students to compare the different arguments relating to women’s position in Islam, and present their work orally by using media methods and teamwork. | Analysis and SynthesisWill be able to critique and deconstructcommon assumptions prevail in society and public discourse and those made by both Muslim and non-Muslim scholars of the role of women within Islam. | Verse commentary Exam (Final) | | DELIVERY METHODS | The course will be delivered through a combination of active learning strategies. These will include: * PowerPoint lectures and active classroom based discussion * Collaborative learning through small groups acting in an interdisciplinary context * Relevant films and documentaries * Web-based learning through Blackboard such as discussions and creating blogs. * Invitation of speakers | LEARNING RESOURCES AND MEDIA | Students will be provided with a range of academic materials. These will mainly be made available through Blackboard and will include: E-Books; weekly required reading articles; articles for further reading; In addition to these subject specific resources, students will also be provided with presentation style guides.Tips on how to study and prepare for this course: 1. Reading the material assigned on BB for each week. Take notes on a separate paper that organize your understanding and the main points of the reading’s argument. 2. Don’t postpone a reading until the following week. 3. Take notes in class of the main ideas discussed and presented. 4. Ask questions whenever you are not sure of the information. 5. Participate in class and blackboard. 6. Link what we take in class with what happens in politics and society today. | LEARNING ACTIVITIES | TASKS | Students will undertake a reading for each class | Assessment through exams | Demonstrate comprehension and knowledge from active class participation | Assessment through team work power point presentations and Verse analysis | Debate issues raised from lectures or in-class films | Assessment through a weekly Blog discussion | assessment policy and tools |

Course Calendar and Assessment

Students will be graded through the following means of assessment and their final grade will be calculated from the forms of assessment as listed below with their grade weighting taken into account. The criteria for grading are listed at the end of the syllabus

Assessment | Grade Weighting | Deadline Assessment | Midterm Exam | 20% | W7, 30 Oct | Team Power Point Presentation | 20% | Ws 12-14 | Participation Create a personal or group blog | 15% | W2.. | Verse commentary | 10% | W15 | Exam (Final) | 35% | W16, 17 |

Grades are not negotiable and are awarded according to the following criteria:

Letter Grade | Description | Percentage | Grade Points | | | | | A | Excellent | 90-100 | 4.00 | B+ | Very Good | 85-<89 | 3.50 | B | Very Good | 80-<85 | 3.00 | C+ | Good | 75-<79 | 2.50 | C | Good | 70-<75 | 2.00 | D+ | Pass | 65-<69 | 1.50 | D | Pass | 60-<65 | 1.00 | F | Fail | Less than 60 | 0.00 | I | Incomplete | - | - |

course regulations |

Participation

Class participation and attendance are important elements of every student’s learning experience at Qatar University, and the student is expected to attend all classes. A student should not miss more than 25% of the classes during a semester. Those exceeding this limit of 25% will receive a failing grade regardless of their performance. It is a student’s responsibility to monitor the frequency of their own absences. Attendance record begins on the first day of class irrespective of the period allotted to drop/add and late registration. It is a student’s responsibility to sign-in; failure to do so will result in a non-attendance being recorded. Each student is responsible of her/his own signature, any one signs on behalf of another will consider both absent.

Students are not allowed in class after five minutes of the instructor entrance. If you arrive late please do not disturb the class and leave.

In exceptional cases, the student, with the instructor’s prior permission, could be exempted from attending a class provided that the number of such occasions does not exceed the limit allowed by the University. The instructor will determine the acceptability of an absence for being absent. A student who misses more than 25% of classes and has a valid excuse for being absent will be allowed to withdraw from the course.

Mobiles are strictly not allowed in class, any student caught messaging or using the mobile will be asked to leave the class immediately.

Attendance: no late attendance than 5 min is allowed or after the lecturer entered class.
Late or Missed Assignments
In all cases of assessment, students who fail to attend an exam, class project or deliver a presentation on the scheduled date without prior permission, and/or are unable to provide a medical note, will automatically receive a fail grade for this part of the assessment.

* In cases where a student misses an assessment on account of a medical reason or with prior permission; in line with University regulations an incomplete grade for the specific assessment will be awarded and an alternative assessment or extension can be arranged.

CONtent distribution |

WEEK/Date | class TOPICs | READINGs | week 1
(Sept 16)
(Sept 18) | introductionto the subject, the syllabus, my method of teaching, assessment and introduction of students. LECTURE: Introduction to the Islamic Feminism theology, unity and shirk | REQUIRED WEEKLY READING: Amina Wadud, 2009, ‘Islam Beyond Patriarchy Through Gender, Inclusive Qur’anic Analysis’, Wanted, Equality and Justice in the Muslim Family,(ed) Zainah Anwar, Kuala Lumpur, pp.96-112.http://musawah.org/docs/pubs/wanted/Wanted-AW-EN.pdfOPTIONAL ADDITIONAL READINGZIBA MIR-HOSSEINI, 2003, ‘the construction of gender in islamic legal thought and strategies for reform’, in hawwa 1, pp.1-28 | week 2(Sept 23)
(Sept 25) | LECTURE : Women in Islamic history.Eve, Virgin Mary, Sayyidah HajarLECTURE Women of islam | REQUIRED WEEKLY READING:Barbara F.Stowasser, 1994, Women in the Quran, Traditions and Interpretation, Oxford University Press, Oxford.Abugideiri, Hibba. “Hagar: A Historical Model for ‘Gender Jihad’.” In Daughters of Abraham: Feminist Thought in Judaism, Christianity and Islam, edited byYvonne Y. Haddad and John L. Esposito, Gainesville, FL:University Press of Florida, 2001, 81–107. Wadud, Amina, 2006, Insider the Gender Jihad, Women’s Reform in Islam, One World, Oxford, pp. 143, 145 (extra reading) | week 3(Sept 31)
(Oct 2) | Ledture : Women of islamSayyidah KhadijaSayyidah Aisha Sayyidah Hafsa, | REQUIRED WEEKLY READING: Khan, Shayan Afzal, 2007, Unveiling the Ideal: A New Look at Early Muslim Women, sisters in Islam, Kuala Lumpur, Malaysia, pp. 3-13, 20-48, 49-62, Barbara F.Stowasser, 1994, Women in the Quran, Traditions and Interpretation, Oxford University Press, Oxford. PP. 42-49 ff. | week 4(Oct 7)
(Oct 9) | Lecture : Women of islamUm SalamahSumayyah, um amaraSukainah bint Al-Hussein | Khan, Shayan Afzal, 2007, Unveiling the Ideal: A New Look at Early Muslim Women, sisters in Islam, Kuala Lumpur, Malaysia
Barbara F.Stowasser, 1994, Women in the Quran, Traditions and Interpretation, Oxford University Press, Oxford | week 5(Oct 14)
(Oct 16) | Adha Break | | week 6(Oct 21)
(Oct 23) | LECTURE Islamic law, Fiqh & Sharia Quran interpretation and women lecture : cont. | REQUIRED WEEKLY READING:Muhammad Khalid Masud, 2009, ‘Ikhtilaf al-Fuqaha: Diversity in Fiqh as a Social Construction’, Wanted, Equality and Justice in the Muslim Family,(ed) Zainah Anwar, Kuala Lumpur, pp.65-93. http://musawah.org/docs/pubs/wanted/Wanted-MKM-EN.pdfOPTIONAL ADDITIONAL READING: Nimat Hafez Barazangi, 2004, Woman's identity and the Qur’an : a new reading, Gainesville : University Press of Florida. Ch 1 (English) (extra reading)Arabic version online: http://www.eself-learning-arabic.cornell.edu/publications/NHB_WomansIdentity_Arabic_2007.htm | week 7(Oct 28)( Oct 30) | LECTURE: Quwamah, Midterm Exam | Wadud & BarazangiAmina Wadud, 1999, Quran and Woman, Ch 4 Nimat Hafez Barazangi, 2004, Woman's identity and the Qur’an : a new reading, Gainesville : University Press of Florida. Ch 3-4 (English) (extra reading)http://www.womenundersiegeproject.org/blog/entry/the-myth-of-how-the-hijab-protects-women-against-sexual-assaultArabic version online: http://www.eself-learning-arabic.cornell.edu/publications/NHB_WomansIdentity_Arabic_2007.htmmore on Quwamah: Ziba Mir-Husseini, Quwama, Decoding the 'DNA of Patriarchy' in Muslim Family Laws Equality in the Muslim Family, http://www.musawah.org/decoding-dna-patriarchy-muslim-family-laws | week 8(Nov 4)
(Nov 6) | lecture : Divorce, Nushuz Polygamy Custody, Inheritance | same | week 9(Nov 11)
(Nov 13) | Lecture : Hadith interpretation: Women’s leadership Lecture: Bay’ah | REQUIRED WEEKLY READING:Fatima Mernissi, The Veil & the Male Elite, Women around the Prophet, 1991, ch 3-4
Nimat Hafez Barazangi, 2004, Woman's identity and the Qur’an : a new reading, Gainesville : University Press of Florida. Ch 3-4 (English) (extra reading)Arabic version online: http://www.eself-learning-arabic.cornell.edu/publications/NHB_WomansIdentity_Arabic_2007.htm | week 10(Nov 18)
(Nov 20) | LECTURE : Islamic Feminism discourse lecture : Islamic feminists | REQUIRED WEEKLY READING:Cooke, Miriam, 2001, Women Claim Islam, Routledge, London, chapter 3:pp. 53-82Hassan, Riffat, “Muslim Feminist Hermeneutics.” In In Our Own Voices: Four Centuries of American Women’s Religious Writing, edited by Rosemary S. Keller and Rosemary R. Ruether, 455–459. San Francisco: Harper, 1995 | week 11(Nov 25)
(Nov 27) | A country case, Saudi Arabia Film | AL-FASSI, Hatoon, 2010, Saudi Women: Modernity & Change, in Industrialization in the Gulf, eds. J.F.Seznec & M.Kirk, Routeldge, London, pp.157-170. | week 12(Dec 2)
(Dec 4) | LECTURE : Moroccan Moudawana | REQUIRED WEEKLY READING: The Moudawana, an analysishttp://www.hrea.org/moudawana.htmlVConf reading: Ta'a, obeidience, by Dr Amira Sonbol | week 13(Dec 9)
(Dec 11) | Lecture : Islamic Feminism activism: FilmMusawah movement | REQUIRED WEEKLY READING: Anwar, Zainah, Wanted, Equality and Justice in the Muslim Family,(ed) Zainah Anwar, Kuala Lumpur, Malaysia. http://musawah.org/ http://musawah.org/docs/pubs/wanted/Wanted-Intro-EN.pdf | week 14(Dec 16)
(Dec 18) | presentationspresentations | | week 15(Dec 23)
(Dec 25) | Presentationsreview | | week 16. 17(Dec 30-Jan 6) | University exam weekSFinal exam | |

Team Presentation on Women in Islam: Assessment Criteria (20%)

Students will be divided into teams of 2-4 persons and will be graded collectively. The presentation should be on an issue related to Women in Islam and Feminist Politics. The grading sheet below will be used and it gives a total mark out of 8 points each, and then a percentage is taken from the amount of points by dividing it by 72 to have the actual percentage grade.

Element | Excellent | Satisfactory | Needs Improvement | Points | | 8 | 7 | 6 | 5 | 4 | 3 | 2 | 1 | 0 | | Organization/ Team work/ | * There is a logical sequence of information. * Presentation follows the outlines approved of. * Team is well organized, shows evidence of rehearsing. | * There is some logical sequence of information. * Team seems to struggle with its presentation. | * There is little or no logical sequence of information. * No evidence of prior rehearsing, pronunciation errors, etc. | | Slide Design / (text, colours, background, illustrations, size, titles, subtitles) | * Presentation is attractive and appealing to viewers. * Presentation has a Title cover page with name, title, course, date etc. and closing page. * Presentation was using multimedia efficiently. | * Presentation is somewhat appealing to viewers. * Title slide is lacking some information. * Few usage of multimedia. | * Little to no attempt has been made to make presentation appealing to viewers. * Mostly, text slides presentation. * Title slide and/ or closing slides are not included. | | Content/ | * Presentation covers topic completely and in depth. * Information is clear, appropriate, and accurate. * Content corresponds with the agreed upon outlines. | * Presentation includes some essential information. * Some information is somewhat confusing, incorrect, or flawed. | * Presentation includes little essential information. * Information is confusing, inaccurate, or flawed. | | Originality/ | * Presentation conforms to academic research standards. * Presenters using original research methods using multimedia such as: interviews, surveys, experiments, games, videos etc. | * Presentation follows part of the academic research standards. * Presentation uses second hand research methods and multimedia. | * Presentation lacks academic edge. * Presentation does not have any original effort. | | Language/ | * Spelling, grammar, usage, and punctuation are accurate * Fluent and effective | * There are minor problems in spelling, grammar, usage, and/or punctuation. | * There are persistent errors in spelling, grammar, usage, and/or punctuation. * Less or not fluent and effective. | | Delivery / | * Ideas were communicated with enthusiasm, proper voice projection and clear delivery. * There was sufficient eye contact with audience. * There were sufficient use of other non-verbal communication skills. * Appropriate delivery pace was used. | * There was some difficulty communicating ideas due to voice projection, lack of preparation, incomplete work, and/or insufficient eye contact. * Insufficient use of non-verbal communication skills. * Delivery pace is somewhat appropriate. | * There was great difficulty communicating ideas due to poor voice projection, lack of preparation, incomplete work, and/or little or no eye contact. * No use of non verbal communication skills. * Inappropriate delivery pace was used. | | Interaction with Audience / | * Answers to questions are coherent and complete. * Answers demonstrate confidence and extensive knowledge. | * Most answers to questions are coherent and complete. * Answers somehow demonstrate confidence and extensive knowledge. | * Answers to questions are neither coherent nor complete. * Is tentative or unclear in responses. | | Total Score = | |

Guidelines to analyze verses:

* Choose from the list of verses (attached) * Check the interpretation in three or four different exegesis books: al Tabari, Ibn Katheer, Sayyid Qutub and Muhamad Rasheed Rida or al-Tahir bin Ashourالطاهر بن عاشور * This is a good Wikipedia site for brief information about al Tabari: http://en.wikipedia.org/wiki/Tafsir_al-Tabari * Ibn Katheer: http://www.qtafsir.com/index.php?option=com_content&task=view&id=3000&Itemid=731 * Sayyid Qutb’s in the Shade of Quran: http://www.kalamullah.com/shade-of-the-quran.html * Al Tahir ibn Ashur’s Tahrir and Tafseer is mainly in Arabic, can be downloaded at: http://www.ahlalhdeeth.com/vb/showthread.php?t=35275 * Check the vocabulary meanings in different vocabulary books: al-qamus al-muheet by Fairouzabadi, lisan al Arab by Ibn Manzur, Taj al Arous by al-Zabidi, * القاموس المحيط للفيروزبادي، لسان العرب لابن منظور، وتاج العروس للزبيدي * In English, there is the massive project by Edward Lane, he benefited from more than one classical dictionary in order to give the meaning and nuances of one word. You can download the whole lexicon at: http://www.laneslexicon.co.uk/ * Then write your observation on the similarities or contradictories and how much the interpretation goes hand in hand with the spirit of Islam that emphasizes on equality and justice.

Guideline to reread hadiths: * Chose a hadith related to women from any of the six courpusus: Bukhari, Muslim, Nasa’ei, Ibn Majah, Turmuthi and Abu Dawood. (look at this site: http://www.hadithcollection.com/ ) * Verify a Hadith on the basis of:
1-reliability of the reporters (that is done by checking the names of narrators against the biography books of Ibn Saad, Tabaqat, and others of the same sort) This site is to download Tabaqat in Urdu: http://islamicbookslibrary.wordpress.com/2010/09/26/tabaqat-ibn-e-saad-urdu/
The site is good that collects Islamic books.
This other site (Arabic) is for all biography books, listing them and possibly able to download them http://webcache.googleusercontent.com/search?q=cache:http://www.islamport.com/isp_eBooks/trj/ Qatar Library will provide you with some references.
2-chain of narrators linked to the Prophet (same)
3-the quality of texts.
4-Not contradicts with Quran

Size of project: about 500-2000 words.

Verse referencing: * Organizing your bibliography should follow the alphabetical order. * In case you are using old sources where the authors lived before our age or century, you need to add their date of death next to their names in this fashion:
Al-Tabari, M.J., (d. 310 AH), 1987, tarikh al-umam wa al-muluk, Dar al-kutub al-‘ilmiyya, Beirut, 5vols.
Ibn Manẓūr, (d. 711 AH), Lisan al-ʿArab, Dar al-maʿarif, Cairo, 6vols. * If the book is in Arabic you need to write the book’s name in transliteration, that is to write the words in English giving the ‘ayn and ‘alif the apostrophe sign.
Citation:
You are required to use Chicago Style for citation and referencing for the 'verse/hadith analysis' assignment. At this cite you’ll find a quick guide that gives you different examples depending on the source you are using. http://www.chicagomanualofstyle.org/tools_citationguide.html

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...Marketing MKT 421 Marketing According to “American Marketing Association” (2013), “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customer, clients, partners, and society at large.” The American Marketing Society has grown to be the largest marketing associations in the world. The members work, teach, and study in the field of marketing across the globe. Another definition of marketing is according to “About.com Investors” (2013), “Marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products.” Organizations success lies in marketing and it is the heart of the success. The marketing introduces a product or service to potential customers. An organization can offer the best service or product in the industry but the potential customers would not know about it without marketing. Sales could crash and organizations may close without marketing. For a business to succeed the product or service that is provided needs to be known to the potential buyers. Getting the word out is important part of marketing in any organizational success. Product or service awareness is created by marketing strategies. If marketing is not used the potential customers will never be aware of the organizational offerings and the organization will not have the opportunity to......

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...Abstract In the world of today with rude competition everywhere, customers’ expectations have become higher than ever. It is not the customers who come towards the products but it is the products which should make their way to the customers. And for this, only competitive businesses that are able to stimulate customers’ interests survive in the market. Therefore firms need to increase customers’ awareness about their products or services to be able to pull and encourage them to engage in purchase of their products. And as such, the promotional mix used by a company is really important for this task. The promotional mix in itself is very broad, consisting of various tools, like advertising, personal selling, direct marketing, public relation and sales promotion. To make the optimum use of these tools, marketers usually select them, depending on their budget and objectives, as well as the sector in which they operate (Kotler & Armstrong 1997). As such, research has been conducted on the use of promotional mix and research questions and objectives have been set. The methodology which will be used has been devised. We shall be doing a descriptive study through a survey questionnaire, in which there will be open as well as close ended questions and the questionnaire will be administered through personal interview that is direct, face-to-face. The sample size will be 100 persons and will all be customers of J Kalachand & Co Ltd. After the research, we will......

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...Assessment: MKC1 Market Environmental Variables Reading: Contemporary Marketing: Chapter 3 Questions: 1. How would you categorize Generation X using the five segments of the marketing environment? A: Competitive Environment B: Political-legal environment C: Economic environment D: Technological environment E: Social-cultural environment 2. Joe and Ryan both have storefronts in the local mall. Joe sells candies and Ryan sells pretzels. Are Joe and Ryan in direct competition with each other? A: Yes B: No Consumer Behavior and Marketing Reading: Contemporary Marketing: Chapter 5 Questions: 1. Rachel and Sarah’s parents always purchased groceries from the local Aldi marketplace. What is this type of behavior an example of? A: Cultural influences B: Social Influences C: Personal factors 2. Maryanne purchases Maxwell House coffee every two weeks from the grocery. What is this type of behavior an example of? A: Routinized Problem Solving B: Limited problem solving C: Extended problem solving 3. Aaron does research on several local colleges before applying to his first three choices. This is an example of: A: High – involvement purchase decision B: Low – involvement purchase decision Marketing Plans Reading: Contemporary Marketing: Chapter 2 + Ch. 2 Appendix Web sites: http://www.jpec.org/handouts/jpec33.pdf http://www.netmba.com/marketing/process/ Questions: 1. Strategies are designed to meet......

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...Appendix C Sample Marketing Plan C1 APPENDIX C Sample Marketing Plan Star Software, Inc. Marketing Plan 1 I. EXECUTIVE SUMMARY Star Software, Inc., is a small, family-owned corporation in the first year of a transition from first-generation to second-generation leadership. Star Software sells custom-made calendar programs and related items to about 400 businesses, which use the software mainly for promotion. Star’s 18 employees face scheduling challenges, as Star’s business is highly seasonal, with its greatest demand during October, November, and December. In other months, the equipment and staff are sometimes idle. A major challenge facing Star Software is how to increase profits and make better use of its resources during the off-season. An evaluation of the company’s internal strengths and weaknesses and external opportunities and threats served as the foundation for this strategic analysis and marketing plan. The plan focuses on the company’s growth strategy, suggesting ways in which it can build on existing customer relationships, and on the development of new products and/or services targeted to specific customer niches. Since Star Software markets a product used primarily as a promotional tool by its clients, it currently is considered a business-to-business marketer. This sample marketing plan for a hypothetical company illustrates how the marketing planning process described in Chapter 2 might be implemented. If you are asked to create a marketing......

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...Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Organizations may choose to operate a business under five competing concepts: the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept.[1] The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans.[2] Marketing may be defined in several ways, depending......

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...oriented philosophy is so important. The phrase market-oriented is used in marketing conversations as an adjective describing a company with a marketing orientation. Market orientation more describes the company's approach to doing business. Market-oriented defines the company itself. If a company is market-oriented, its board and executive leadership believe that the best way to succeed is to prioritize the marketplace above products. This usually goes over well with customers, but the company also must have adequate research and development to provide what the market wants. Hence, a market-oriented organization is one whose actions are consistent with the marketing concept. Difference Between Marketing Orientation & Market Oriented by Neil Kokemuller, Demand Media http://smallbusiness.chron.com/difference-between-marketing-orientation-market-oriented-14387.html Marketing is a management process and management support for marketing concept is very important element in success. If a company wants to be successful then it is market oriented. Marketing involves identifying the customer requirements and estimate the customer requirements in future. It requires planning which is very important process of marketing. To satisfy the needs the business should provide benefits – offering right marketing at right time at right place. Generally market based companies adopt strategic level marketing that defines the mission and long term objectives of the......

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