Company G

3-Year Marketing Plan

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Table of Contents

Introduction 3
Mission Statement 3
Product Description and Classification 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 3
Analysis of Competition using Porter’s 5 Forces Model 3
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 5
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 6
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 7
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action Plan 8
Monitoring Procedures 8

Introduction

The busy women of today after more active and more involved than ever. Often they wear many “hats”, serving in multiple roles such as mother, wife, employee, supervisor, volunteer, etc. These many roles do not need to be separate but should all cross over and Mix-N-Match is here to help. Many times there are specific clothes for each activity, Mix-N-Match wants to help women see that their clothes can be intermingled and get the maximum outfits as possible.

Mission Statement

“We enable clients to maximize their wardrobe by helping them to see how their current clothes can be worn together in outfits and by identifying key pieces to add to their wardrobe and helping the individual by serving as a personnel shopping advisor.”

Product Description and Classification

By examining the current components of a clients wardrobe, we can suggest variations on outfits with existing clothing that a client may not have considered. In addition, we can look at their current pieces and easily identify few key pieces of new wardrobe items (e.g. a blazer,