Nick
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. The new sense of marketing is satisfying customer needs, and the two goals of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. It simply can be interpreted as satisfy customers demand and get the profit as well. Marketing management orientations can be defined as the directions for the company development.

Production concept means consumers will favor products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. That concept simply suggests that customers prefer inexpensive products that are readily available. In effect, "if we make it, they will come." For example, An easy way to understand this term is to reference Henry Ford, the original manufacturer of American cars. Production orientation is a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace. Ford created one type of car and stated that the consumer could have it in any color as long as it was black.

Product concept holds that consumers will favor products that offer the most in quality, performance and innovative features, and that the organization should therefore devote its energy to making continuous product improvement.The Product Concept suggests that companies that build the "better mousetrap" will gain favor. The thinking here is that customers want products that have higher quality, that offer better performance or do something unique. For example, A small company often survives on its reputation with key customers, which can be threatened or weakened with product development failures. The risks of product