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Bobmarlay Brewing Company | MARKETING PLAN | | The rationale of BBC marketing plan is to serve as a quick blueprint towards, achieving our objectives. | | Presented by: A Group of Northern Caribbean University Students | 6/24/2013 | |

NORTHERN CARIBBEAN UNIVERSITY
College of Business & Hospitality Management Department of Professional & Continuing Education Salem Runaway Bay Campus
Presented in partial fulfillment of the course MKTG490: Strategic Marketing
Assignment
Facilitator
From:
Date June 24, 2013

Lot # 2
Main Street
Ocho Rios
St Ann
Tel. 1876
Website: www.bobmarlay.com
Email:
Sales@bobmarlay.com customerservice@bobmarlay.com TABLE OF CONTENTS PAGES
Company Overview 6
Executive Summary 6-7 Marketing Strategy 7 Mission 7 Marketing Objectives 8 Marketing Mix 8-11 Financial Objectives 11 Target Markets 11 Positioning

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