Free Essay

Marketing

In: Business and Management

Submitted By aruback01
Words 2007
Pages 9
Ruback Sporting Emporium
Austyn Ruback
Professor Frost
Aurora University

My main career plan after graduation is to become an owner of a very unique company that excels in making sports equipment more affordable and easier to trust. I want to open a brand new type of sporting goods store where you are able to test out all equipment you potentially want--before you purchase it. This is going to change the face of sporting goods purchasing forever. My plan borrows the best ideas of current leaders in the marketplace, but comes with out of the box ideas that capitalize on their weaknesses. Some of my ideas will be implemented immediately, while others will take time to develop as I build the business brick by brick. Looking at the big picture, it will pay off greatly because I know that the pieces will be able to be put together. It is a long process but it is all doable as long as I am motivated and have the right people around me to get this mega Sporting Goods store open for business. The first step of this process is to write a business plan that identifies my target market, develop the unique qualities of my business and ultimately convince investors to believe in my vision to change the landscape of this growing retail category forever. According to IBIS World’s market research the Sporting Goods industry in the United States has seen 3% annual growth for the last 5 years and in 2013 was a nearly $64 Billion market, with about two-thirds of those products being sold through sporting goods stores like Dick’s, Sports Authority and Cabela’s (IBISWORLD). It is also key to note that according to a study by A.T Kearney, even with on-line shopping making up about 40% of sales, physical stores are still the mainstay of this business with more than two-thirds of shoppers reporting they used a physical store to research their product before making the on-line purchase. Total purchases are made up of 50% sporting goods, 33% athletic footwear and apparel makes up the balance of sales. (National Sporting Goods Association) The most important thing I have focus on is developing my niche in this growing market and exploiting it. Finding a niche comes with answering these three questions: “Which areas your competitors are already well established, which areas your competitors are ignoring, and Potential opportunities for your business.” (US SBA) I will model my retail location after one of the biggest and best in the business, Dick’s Sporting Goods. What they do well is provide a variety of merchandise from a number of top manufacturers in a vast majority of the top sports. They merchandise it in orderly, departmentalized appealing stores and offer all their products on an easy to use website as well. What they don’t do is staff their locations with knowledgeable personnel and offer customers the ability to test the equipment prior to making a purchase. I intend to capitalize on these two key components and make Ruback Sporting Emporium the ideal shopping experience. My stores will be marketed to any and all sporting goods shoppers. Within our stores, there will be one, or several, testing stations for each sport. For example, when a sixteen year old baseball player comes in and wants to buy a $300 dollar bat, he can assure himself that it is worth the price by testing it out in our batting cage area. Not ready to fork out $1,000 for that new set of Ping irons? Then try them out in our Golf Blaster 3D simulators first! Want to see how those $200 basketball shoes feel when making cuts and jumps on a basketball floor? At Ruback’s you can do just that. Football, soccer, track and lacrosse will all have an open turf area to work. For every sport we cover, we will have a way for you to touch, feel and try the merchandise before making your purchase! Additionally our store department heads will be knowledgeable people in that particular sport. A prerequisite for the position will to be actively involved in that sport and willing to study trends and be trained by manufacturers in all facets of the equipment we carry for that given sport. The department heads will then be required to hold training sessions to transfer their knowledge on to the rest of the staff. Imagine bringing your 8 year-old son in for his first set of hockey gear and being expertly fitted with the right equipment rather than guessing from racks and racks of stuff you don’t yet recognize, shelling out hundreds of dollars and having to return it because you bought the wrong size or padding! Your feet hurt after running in your Puma 300 V3 Nightcats and don’t want to pay $100 for another pair? Our staff will listen to your issues and be able to recommend other options for you, and allow you to test them right in the store. These are all things ignored by my competitors and huge opportunities for my business, and I fully expect this to be a key component to our success. The next step is partnerships. I plan to partner with a life-long friend in this venture. I will run the operational side of the business, garnering partnerships with vendors and manufacturers to make this plan work for all of us. My partner will be in charge of marketing the business. He will have to decide what a good marketing strategy will be and what he can do to get costumers into our store. He will be in charge of building our website, forming social media sites and creating relationships with local schools and youth sports organizations to provide them with beneficial programs for their equipment needs. For example, we envision being able to provide football teams with properly sized equipment for the players they have, rather than them carrying 75-80 shoulder pads in hopes of having enough of the right size for the 50 players that need to be suited up. This will be part of our experimental “Fit To Play” program designed to save organizations money on equipment they don’t use, all while making sure every player is outfitted in proper sized equipment. The next partnerships will be location and financing. What I was thinking was that we could buy or lease a vacant building. Since we need a lot of open space, it is a lot easier and cheaper to remodel an existing store than build from the ground up. There are many websites that we can use to get a feel for what is available in our markets. We would use sites like Loopnet.com or Auction.com where we will look for either a two-story building or large retail building that will come to us below market value. In many markets, especially around the Chicagoland suburban area, there are a lot of old Walmart, Dominick’s and Menards buildings that are vacant, and these may be exactly what we are looking for. These buildings are large open spaces in locations with heavy traffic patterns and landlords currently collecting no rent for the space.
When we start on this venture, we will be recent college grads with not a penny to our names, so we will need investors that are sold on our business plan and willing to take a chance on us. There is simply no way a bank is going to lend us the money we will need to secure the property, do the appropriate build out and purchase inventory.
My partner and I both have parents who know lots of people who have been successful in business and may be willing to back us. We will go to family members first to secure as much funding as we can in no-interest or interest free loans. We will look for those that really believe in us to get us in front of wealthier friends they have that we can make a presentation to. We understand that to get this off the ground, it is our blood, sweat and tears, but it will ultimately be someone else’s financial risk. This will come at a cost to us in both higher interest rates as well as negotiating away a share of our business and its future profits. With everything in place, we have to decide on just the right name. One of the biggest steps in having a successful company is to have a name that attracts the eye of the costumer. Our corporation will be named AJR Enterprises and we will be doing business as Ruback Sporting Emporium. In order to do this we have to get a DBA name which is a Doing Business As name. The US small business administration says, “Registering your DBA is done either with your county clerk’s office or with your state government, depending on where your business is located. There are a few states that do not require the registering of fictitious business names.” (SBA.gov) The use of “Sporting Emporium” will plant the idea in the minds of customers that it is more than just a store. With a slogan of “We provide the Ball and the ING for your sport” we will catch our consumer’s attention. There are a few basic areas that we need to get approved in so that we can start the building process. We need to get a Tax identification number through the state, and a Federal Employee ID as well. Then we need to obtain our business license, hire an architect and general contractor, and get permits for building out of the store so we don’t get into any legal trouble. As the store is being built we will put out jobs ads in the newspaper on billboards, through Careerbuilders.com, and on the side of our building. This will also help the marketing aspect of our store as people begin to wonder what is going on. As I look for and interview employees and department managers, my partner will find every way possible to get the name of our company out into the media. We will only be hiring people with personalities that will work well with customers, that have a keen interest and experience in sports, and have the desire to invest time in staying up on current trends. To that end, my research shows that we will need to be members of various organizations like Sporting Business Research, the National Sporting Goods Association and Sports and Fitness Industry Association, so that we keep ahead of current trends in the business and stay relevant to our customers. When our company becomes successful we will start to expand and build many more stores but we have to prove ourselves in this economy before we can jump the gun and build more than one store. This Emporium is going to be the next big thing. Having the ability to test your equipment before buying it will be extremely appealing to customers, there will be no one that will be able to resist buying from us. Everything will be top of the line and we will assure you of your safety when you step into our store. The products will include anything between sporting socks and winter jackets with all the apparel you expect from your current store of choice. We will represent nearly all sports in the emporium and maintain inventory year round so we have everything customers need, when they need it. The Ruback Sporting Emporium will change the face of sporting goods purchasing forever.

Work cited
United States Small Business Administration “10 Steps to Starting a Business. By N/A. Business USA, n.d. Web.
Division of DAS, n.d. Web. 14 Oct. 2014. A.T. Kearney, By N/A, Market Research 2014, “On Solid Ground: Brick and Mortar is the Foundation of Omnichannel Retailing” IBIS World. By N/A Sporting goods Stores market Research Report, NAICS 45111, August 2014

Similar Documents

Premium Essay

Marketing

...ASB-1104 Introduction to Marketing Assignment 1 In view of the dynamic nature of the marketing environment, to what extent do you consider consumers to be, in practice, central to marketing activities? Name: ZHUOMING AN Student No: 500356688 Tutor: David James Introduction What is marketing? The answer is not changeless. There are some different definitions about marketing. The Chartered Institute of Marketing define that "Marketing is the management process responsible for identifying, anticipating and satisfying consumers' requirements profitably." (CIM). Taking a concern into this definition, it indicates that marketing begins before a product or service is developed. In additional, it also explain that marketing involves identifying an unsatisfied consumer need or want and determining if a profitable opportunity exists. Another definition is that “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." (Kotler et al., 2005). The basic idea of this definition is that core to all marketing activities is customer satisfaction, which means marketing is an ongoing process as consumer demands and the environment is constantly changing. Products need to adapt as demands change. At the same time, marketing does not involve misleading, tricking or manipulation the customer. The Jobber also define the marketing is "The achievement of corporate goals through......

Words: 1933 - Pages: 8

Premium Essay

Marketing

...*/introduction Critically evaluates the marketing planning process Discusses impediments to effective implementation of marketing plan Introduction The leading exponents of the marketing planning have been warned of the communications factors, operational, cultural and managerial in which frequently impede the effective implementation of the marketing planning programmers in the past two decades. (Cravens, 1998; Doyle, 1998; Greenley, 1982; Leeflang and de Mortanges, 1996; McDonald, 1992a, b; 1995; Piercy and Morgan, 1994; Jain, 1993; Simkin, 1996a, b; Verhage and Waarts, 1988). There have some specific guidance are offered in the recent years to assist marketing managers overcoming those internal organisational and in pre-empting forces (cf. Cravens, 1998; Dibb et al., 1996; Lings, 1999; Piercy, 1997; 1998; Simkin, 2000). Yet, the recent research has shows barriers to the implementation of programmes and marketing strategies. (Dibb and Simkin, 2001; Simkin, 2000). Another key barrier is indicating impeding the deployment of effective marketing practices used to be the lack in most marketing function or either in organisations. (cf. McDonald, 1992a, b; Piercy and Morgan, 1994). The research are shows this is a no longer to the case with the bulkiness businesses professing to have a marketing department undertaking not only promotion and customer research,but are relate to the Kotleresque textbook approach to marketing management (Dibb and Simkin, 1997;......

Words: 1580 - Pages: 7

Premium Essay

Marketing

...A high-level data model in business or for any functional area is an abstract model that documents and organizes the business data for communication between functional and technical people. It is used to show the data needed and created by business processes. A data model in software engineering is an abstract model that documents and organizes the business data for communication between team members and is used as a plan for developing applications, specifically how data are stored and accessed. An entity-relationship model (ERM) is an abstract conceptual data model (or semantic data model) used in software engineering to represent structured data. There are several notations used for ERMs. Methodology: 1. Use E-R model to get a high-level graphical view of essential components of enterprise and how they are related 2. Then convert E-R diagram to SQL DDL, or whatever database model you are using E-R Model is not SQL based. It's not limited to any particular DBMS. It is a conceptual and semantic model – captures meanings rather than an actual implementation The E-R Model: The enterprise is viewed as set of * Entities * Relationships among entities Symbols used in E-R Diagram * Entity – rectangle * Attribute – oval * Relationship – diamond * Link - line Ellipsis (plural ellipses; from the Ancient Greek: ἔλλειψις, élleipsis, "omission" or "falling short") is a series of dots that usually indicate an intentional omission of a word,......

Words: 1759 - Pages: 8

Premium Essay

Marketing

...Defining Marketing Paper ShuMikki Stinson MKT/351 Thomas Collins August 26, 2013 Marketing is a tool that can help business owners to prosper with their product. Marketing can be defined as an instrument that is helpful to individuals to promote their goods in their unique way that other people items would not be an eye-catcher. It is vital to know that the key thing for every marketing tool that the individual uses will be used for the proper reasons. By the individual using marketing tools in the proper way, the individual will reach their marketing level in which they wish to be at. There are side effects when it comes to the marketing tools and the techniques which they do not work properly as it was intended too. There are numerous of definitions that relate to the marketing field. According to William D. Perreault, the author of Basic Marketing, the best definition of marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client. (William D. Perreault, 2011). Marketing is important because it can be a benefit for a business or a hardship. Respectable marketing methods can make a transformation between a concrete upsurges in sales to an impasse circumstances on a quality merchandise. Marketing can be as simple as having a general conversation, which is usually the case in the long run. Marketing......

Words: 767 - Pages: 4

Premium Essay

Marketing

...Omar Rochell Marketing MKT/421 April 7, 2011 Nikki Jackson Introduction Marketing is exposed to someone every day, even when they do not seem realize it. Driving down the roads you see billboards everywhere and that is part of marketing. Logos people were on their shirts and signs in the middle or on the sign of football fields are all part of marketing. Even when a child is marketing themselves to their parents to borrow the car or go to a party they are marketing themselves to their parents in exchange for the car or the party. A set of activities that will benefit both parties’ objectives is my own personal definition of marketing. This paper will be defining marketing in different perspectives. Discussing the importance of marketing in a organizational success will also be discussed with examples included from different organizations. As an organization it is important to know what marketing is and how to establish success. What is Marketing “Marketing is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that will have value for customers, clients, partners, and society at large.”(American Marketing Association, 2011) Marketing is a process that helps links the consumer, customer, and public to information that will help identify and market opportunities. Marketing research will generate, and evaluate different types of market actions, monitor marketing performance, and help......

Words: 1088 - Pages: 5

Premium Essay

Marketing

...focus inward on the organization’s needs instead of outward (the customer’s needs). • Product is aimed at everyone. • Firms want to profit through maximizing sales volume. • Promotion to achieve goals. 2. Describe some of the characteristics of a firm that would follow a marketing orientation. Marketing orientation is “a philosophy that assumes that a sale does not depend on an aggressive sales force but rather than on a customer’s decision to purchase a product; it is synonymous with the marketing concept.” • Unlike sales orientation, a firm would focus outward on the customers wants and needs. • The goal of a firm is to satisfy customers wants and needs and delivering superior value. • The target is specific groups of people. • Where sales orientation profits by sales volume, marketing orientation firms profit with good feedback from customers or customer satisfaction. • It’s more about marketing and less about selling (less persuasion). • Firms identify what customers want and have businesses give them what they want efficiently. 3. In what ways does McDonald's embody both a marketing and a societal marketing orientation? Do some internet research if necessary. McDonald’s embodies a marketing orientation...

Words: 1110 - Pages: 5

Premium Essay

Marketing

...customer-focused and heavily committed to marketing. These companies share a passion for understanding and satisfying customer needs in well-defined target markets. They motivate everyone in the organization to help build lasting customer relationships based on creating value. Marketing is just as important for non-profit-making organizations as it is for profit-making ones. It is very important to realize that at the heart of marketing is the customer. It is the management process responsible for identifying, anticipating and satisfying consumer requirements profitability. Background The term ‘‘marketing’’ is derived from the word ‘‘market’’, which refers to a group of sellers and buyers that cooperate to exchange goods and services. The modern concept of marketing evolved during and after the revolution in the 19th and 20th centuries. During that period, the proliferation of goods and services, increased worker specialization and technological advances in transportation, refrigeration and other factors that facilitate the transfer of goods over long distances resulted in the need for more advance market mechanisms and selling techniques. But it was not until the 1930s that companies began to place a greater emphasis on advertising and promoting their products and began striving to tailor their goods to specific consumer needs. By the 1950s, many larger companies were sporting entire marketing departments charged with devising and implementing marketing strategies that......

Words: 2190 - Pages: 9

Premium Essay

Marketing

...chapter 1 Marketing’s Role in the Global Economy When You Finish This Chapter, You Should 1. Know what marketing is and why you should learn about it. 2. Understand the difference between micro-marketing and macro-marketing. 3. Know why and how macromarketing systems develop. 4. Understand why marketing is crucial to economic development and our global economy. 5. Know why marketing special— ists—including middlemen and — facilitators—develop. 6. Know the marketing functions and who performs them. 7. Understand the important new terms (shown in red). www.mhhe. When it’s time to roll out of bed in the morning, does your General Electric alarm wake you with a buzzer—or by playing your favorite radio station? Is the station playing rock, classical, or country music—or perhaps a Red Cross ad asking you to contribute blood? Will you slip into your Levi’s jeans, your shirt from L. L. Bean, and your Reeboks, or does the day call for your Brooks Brothers interviewing suit? Will breakfast be Lender’s Bagels with cream cheese or Kellogg’s Frosted Flakes—made with grain from America’s heartland—or some extra large eggs and Oscar Mayer bacon cooked in a Panasonic microwave oven imported from Japan? Will you drink decaffeinated Maxwell House coffee—grown in Colombia—or some Tang instant juice? Will you eat at home or is this a day to meet a friend at the Marriott-run cafeteria—where you’ll pay someone else to serve your breakfast? After breakfast, will you head off to......

Words: 14069 - Pages: 57

Premium Essay

Marketing

...MARKETING PLAN RESEARCH DEFINITION: A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan. Marketing plans usually have a life of from one to five years. PURPOSE: The purpose of creating a marketing plan is to clearly show what steps will be undertaken to achieve the business' marketing objectives. CONTENT OF MARKETING: A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors. 1. Description of the product or service, including special features 2. Marketing budget, including the advertising and promotional plan 3. Description of the business location, including advantages and disadvantages for marketing 4. Pricing strategy 5. Market Segmentation The main contents in marketing plan are: * Executive Summary Brief statement of goals and recommendations based on hard data. * Environmental Analysis Presents data on the market, product, competition, distribution, macro-environment. (Product fact book) S.P.I.N.S. Situation “Where am I”, Problem identification/Implications “What is happening”, Needs Assessment “Why is it happening”, Solutions “What can I do about it” Market Situation: Data on target market, size and growth for past......

Words: 579 - Pages: 3

Premium Essay

Marketing

...Marketing MKT 421 Marketing According to “American Marketing Association” (2013), “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customer, clients, partners, and society at large.” The American Marketing Society has grown to be the largest marketing associations in the world. The members work, teach, and study in the field of marketing across the globe. Another definition of marketing is according to “About.com Investors” (2013), “Marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products.” Organizations success lies in marketing and it is the heart of the success. The marketing introduces a product or service to potential customers. An organization can offer the best service or product in the industry but the potential customers would not know about it without marketing. Sales could crash and organizations may close without marketing. For a business to succeed the product or service that is provided needs to be known to the potential buyers. Getting the word out is important part of marketing in any organizational success. Product or service awareness is created by marketing strategies. If marketing is not used the potential customers will never be aware of the organizational offerings and the organization will not have the opportunity to......

Words: 776 - Pages: 4

Premium Essay

Marketing

...Abstract In the world of today with rude competition everywhere, customers’ expectations have become higher than ever. It is not the customers who come towards the products but it is the products which should make their way to the customers. And for this, only competitive businesses that are able to stimulate customers’ interests survive in the market. Therefore firms need to increase customers’ awareness about their products or services to be able to pull and encourage them to engage in purchase of their products. And as such, the promotional mix used by a company is really important for this task. The promotional mix in itself is very broad, consisting of various tools, like advertising, personal selling, direct marketing, public relation and sales promotion. To make the optimum use of these tools, marketers usually select them, depending on their budget and objectives, as well as the sector in which they operate (Kotler & Armstrong 1997). As such, research has been conducted on the use of promotional mix and research questions and objectives have been set. The methodology which will be used has been devised. We shall be doing a descriptive study through a survey questionnaire, in which there will be open as well as close ended questions and the questionnaire will be administered through personal interview that is direct, face-to-face. The sample size will be 100 persons and will all be customers of J Kalachand & Co Ltd. After the research, we will......

Words: 4233 - Pages: 17

Premium Essay

Marketing

...Assessment: MKC1 Market Environmental Variables Reading: Contemporary Marketing: Chapter 3 Questions: 1. How would you categorize Generation X using the five segments of the marketing environment? A: Competitive Environment B: Political-legal environment C: Economic environment D: Technological environment E: Social-cultural environment 2. Joe and Ryan both have storefronts in the local mall. Joe sells candies and Ryan sells pretzels. Are Joe and Ryan in direct competition with each other? A: Yes B: No Consumer Behavior and Marketing Reading: Contemporary Marketing: Chapter 5 Questions: 1. Rachel and Sarah’s parents always purchased groceries from the local Aldi marketplace. What is this type of behavior an example of? A: Cultural influences B: Social Influences C: Personal factors 2. Maryanne purchases Maxwell House coffee every two weeks from the grocery. What is this type of behavior an example of? A: Routinized Problem Solving B: Limited problem solving C: Extended problem solving 3. Aaron does research on several local colleges before applying to his first three choices. This is an example of: A: High – involvement purchase decision B: Low – involvement purchase decision Marketing Plans Reading: Contemporary Marketing: Chapter 2 + Ch. 2 Appendix Web sites: http://www.jpec.org/handouts/jpec33.pdf http://www.netmba.com/marketing/process/ Questions: 1. Strategies are designed to meet......

Words: 8933 - Pages: 36

Premium Essay

Marketing

...Appendix C Sample Marketing Plan C1 APPENDIX C Sample Marketing Plan Star Software, Inc. Marketing Plan 1 I. EXECUTIVE SUMMARY Star Software, Inc., is a small, family-owned corporation in the first year of a transition from first-generation to second-generation leadership. Star Software sells custom-made calendar programs and related items to about 400 businesses, which use the software mainly for promotion. Star’s 18 employees face scheduling challenges, as Star’s business is highly seasonal, with its greatest demand during October, November, and December. In other months, the equipment and staff are sometimes idle. A major challenge facing Star Software is how to increase profits and make better use of its resources during the off-season. An evaluation of the company’s internal strengths and weaknesses and external opportunities and threats served as the foundation for this strategic analysis and marketing plan. The plan focuses on the company’s growth strategy, suggesting ways in which it can build on existing customer relationships, and on the development of new products and/or services targeted to specific customer niches. Since Star Software markets a product used primarily as a promotional tool by its clients, it currently is considered a business-to-business marketer. This sample marketing plan for a hypothetical company illustrates how the marketing planning process described in Chapter 2 might be implemented. If you are asked to create a marketing......

Words: 4587 - Pages: 19

Premium Essay

Marketing

...Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Organizations may choose to operate a business under five competing concepts: the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept.[1] The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans.[2] Marketing may be defined in several ways, depending......

Words: 270 - Pages: 2

Premium Essay

Marketing

...oriented philosophy is so important. The phrase market-oriented is used in marketing conversations as an adjective describing a company with a marketing orientation. Market orientation more describes the company's approach to doing business. Market-oriented defines the company itself. If a company is market-oriented, its board and executive leadership believe that the best way to succeed is to prioritize the marketplace above products. This usually goes over well with customers, but the company also must have adequate research and development to provide what the market wants. Hence, a market-oriented organization is one whose actions are consistent with the marketing concept. Difference Between Marketing Orientation & Market Oriented by Neil Kokemuller, Demand Media http://smallbusiness.chron.com/difference-between-marketing-orientation-market-oriented-14387.html Marketing is a management process and management support for marketing concept is very important element in success. If a company wants to be successful then it is market oriented. Marketing involves identifying the customer requirements and estimate the customer requirements in future. It requires planning which is very important process of marketing. To satisfy the needs the business should provide benefits – offering right marketing at right time at right place. Generally market based companies adopt strategic level marketing that defines the mission and long term objectives of the......

Words: 716 - Pages: 3