Philip Kotler Biography
Phillip Kotler Born 27 May 1931 in Chicago, is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He received his Masters degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago. Kotler started teaching marketing in 1962 at the Kellogg School of Management, Northwestern University. Kotler moved into marketing which he believed is an essential part of economics. He saw demand as influenced not only by price but also by advertising, sales promotions, sales force, direct mail, and various institutions (wholesalers, retailers, agents, etc.) operating as distribution channels.
In 1967, Kotler published Marketing Management: Analysis, Planning, and Control, now in its 14th edition and the world’s most widely adopted textbook in graduate schools of business. Where previous marketing textbooks were highly descriptive, this text was the first to draw on economic science, organizational theory, psychology of behavior and choice, and analytics. It described theory and practice and drew on findings from empirical studies and cases. The Financial Times on December 9, 1996 cited Marketing Management as one of the 50 greatest business books of all times. Kotler is the author and co-author of over 55 books and 150 published articles. His other textbooks include Principles of Marketing and Marketing: An Introduction. Kotler has also written fifty other books on such subjects as museums, performing arts, place marketing, poverty alleviation, innovation, professional services, religious institutions, healthcare, education, tourism, hospitality, environment, government marketing, and corporate social responsibility.
In 1975, Kotler