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Marketing

In: Business and Management

Submitted By zpsfb153
Words 1012
Pages 5
Part 1: Case Study

1. Examine further the “2011 Ranking of Top 100 Brands.” Classify these brands while considering the product category/sector and the country of origin. Can you detect a pattern? For example, do you see that strong players in the automotive sector emerge largely in Western Europe?
Yes. I could find some patterns about ranking of top 100 brands. First as this question mentioned, Western Europe has strong automotive section. Because of in European country are united as an EU. So they can easily pass border, so automobile is essential product to them. Also Italy and France has a large fashion market, the biggest world four fashion show hold in New York, Landon, Paris, and Milano. So four of three the biggest fashion part hold in Western Europe. I guess that’s the reason why they has a luxury brand company.
Also in East Asian country, has strength about electrical and automobile product such as Samsung, Hyundai and Honda, and Sony. I guess that’s because of were one of the most recent warfare nations. During the war, they really needed to develop means of transportation for procurement. I guess German faced same situation with Asian countries. After war their countries affected by economic depression, so they just took part in Electrical industry, and got a chance. That’s why they occupy large part of Electronic and automobile industry.
2. List all the brands that you have in your home. Then, research to find the country-of-origin of all the brands on your list. What do you find? How can marketing professionals make use of the information that you have analyzed?
What I found is location is really important. Most of products what I brought and used before I came to USA are made in Asian country such as my cellphone, Earphone, and Laptop. Even before I came here, I rarely heard about Mattress King and H&M. Since I came here most product...

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