Free Essay

Marketing

In: Business and Management

Submitted By gagan99
Words 3307
Pages 14
Assessment

National Diploma in Business Level 5

-------------------------------------------------
DB 502 Business Information Processing

Submitted to: - Submitted by:-
Ifra Noman Gagandeep Singh 1506133

Contents Page

History and timeline of sunny south Ltd ........................................ 3
Vision and mission and philosophy................................................ 4
Marketing mix………………………………………………………….. 5
Source of finance ................................................................ 6
Quality management………………………………………………….. 7
Source of finance for new plant……………………………………… 8
The Graph of Share Distribution..................................................... 9
Driving & restraining forces…………………………………………… 10
Decision to expand business in Indonesia………………………….. 11
Company strategy for three years…………………………………… 12
Implementation of technology......................................................... 13-15
Limitations....................................................................................... 16
Executive summary......................................................................... 17
Strengths of Sunny south Ltd. ....................................................... 18
Conclusion……………………………………………………………… 19

TIMELINE OF SUNNY SOUTH LTD.

Vision
Vision of Sunny south Ltd. is to increase the marketing of alternative sources of energy by making and selling the solar power equipment and not only install the solar energy equipment on large scale in industries but on residential level as well and making the eco- friendly houses in all over the world which will also be in the income brackets of everyone.

Mission
Mission of the company is to become one of the best solar power equipment company in Australia

Philosophy * Sunny south Ltd. is making solar power equipment like solar panel, solar water heater etc. and its mother company Electrical Solutions is dealing in electrical equipment. * Company is trying to increase their equipment quality. * Company has decreased their prices to increase their sales * Company decided to fit solar panels not only in new houses but in old houses also. * Company is working on a new project in Indonesia under partnership with local public company to build low cost eco-friendly houses. * Company is developing their staff structure for the smooth working * Company is taking proper cares of customers requirements and employees needs also

Marketing Mix
The market of their product was not so big, but the annual growth was 20% and they had covered 65% of market of solar power energy equipment’s. The director of sunny south Ltd. used different sequences to sell their product. Sunny south Ltd. hired a marketing staff who’s director was appointed Mr. kim Dee Hee. Marketing department used various ways of marketing to increase the sales of their products. They created portfolio of their products. They show their products in exhibitions at trade shows, company approached the companies who construct Houses. Company bribed a public relations firm to force government to modify rules so that house builders require to install renewable energy resources systems in houses and provide a subsidy to customers who want to fit these systems in their houses. In 2005, company arranged a meeting with board of directors in which marketing director and managing director of company come forward with idea that their products should be installed in individual houses as well by not only targeting to install solar panels on large scale and that decision was taken because of a survey done by Patel & sons in 2003 on behalf of Electrical Solutions Plc and Sunny South Ltd. not only this MD of Sunny South Ltd. decided to make a new marketing strategy and she approached Mr. Kim in this case as a part of strategy the analysed their product mix with the help of their product portfolio matrix. Because the Market of their product was decreasing to increase their market they required proper distribution centres to sell their units those are required to be properly installed by the professionals. At present sunny south Ltd is planning to make many new ways of marketing to increase the sales of their products.

Sources of Finance
Sunny south Ltd. was firstly financed Bank in the way of Loan of $1 million dollars on the behalf of its parental company and rest of the money was contributed from its parental company Electrical Solutions PLC by utilising the money which was contributed from the sales of Electrical Solutions PLC. Sunny south ltd also established a Finance department consists of two staffs & Mr. Pankaj Roderey was selected the director of the department. All the day to day works of company like payrolls, customer’s invoices, monthly managements of accounts of company & end of year accounting all these works are taken care by the finance department of the company. The company is still financed by the Electrical solutions, its parental company from their sales savings as the sunny south Ltd. is still running in loses.

Quality management
They guarantee predictable wellbeing and quality through solid administration and consistence to pertinent regulations and models. They fabricate their items taking after strict strategies, necessities and details gave through a coordinated quality administration program that measures the greater part of their operations, framework wide, against the same worldwide models for generation and dissemination of their item. The project advances the most astounding principles in item wellbeing and quality in sunny south Ltd. The Co, enlist great quality administration for them. They offers occupation to extra administrators with particular obligation regarding quality. To make and keep up security and quality, they stay current with new regulations, industry best practices and commercial centre conditions, and draw in with standard setting and industry associations. They reliably enhance and refine their necessities and measures all through the whole supply.

FINANCE FOR THE NEW PRODUCTION PLANT
They may then choose to turn into an open restricted organization. This is called 'floating the business'. It implies that the business will need to experience various managerial and legitimate systems to permit it to have the capacity to offer shares to the overall population. They can take a bank loan over their old production plant banks are a vital wellspring of longer term money. Banks may loan aggregates over drawn out stretches of time - potentially up to 25 years or significantly more at times but with rate of interest. Company can use the Owner capital to open a new production plat. This capital can be from savings, money they get in will and the money they earned from old plant and its parental company.

GRAPH OF SHARE DISTRIBUTION

In 2001 the governing body chose to coast 65% of the offer of Electrical Solutions plc on the stock trade. Harish and his family kept 30% of the shares and remaining 5% was saved for workers under representative offer possession. Offers of Harish and his family share is 30 % which is the medium then different shares.

Driving forces:- 1. Product Innovation: - product Made by Su is very innovative as they are producing solar power products which absorbs the solar energy and convert them into electricity. So their product is very innovative. 2. Changes in cost and efficiency: - product made by Su in very cost effective and efficient. As if their solar panels will be installed in the houses or buildings it will reduce the cost of electricity bills and are more efficient even in the long run. But on the same time their product is also expansive that’s why they requested the Government to subsidise their solar system so that everyone can install that system to make their house energy efficient.

Restraining Forces: - 1. Low Productivity: - Sunny south Ltd is producing products in very slow speed as they don’t have enough funds to run in profit. Their orders reach late at the place of delivery because they don’t have enough trained staff and no latest technology. 2. Management: - Management of Sunny South is not sure about their decision as they are doing work on solar system according to the prediction done by Patel & son’s for their company. Management is still working on it that if they will be in profit in future or note.

EXPAND BUSINESS IN INDONESIA
The principle reason is that can't run their legitimately organization & acquire most extreme benefit for them. Sun based force gear for new houses is a noteworthy extent of their business. It is concerned for the organization that houses costs are set to fall. There is additionally instability about the economy's condition all in all. The sun based force gear is less request in the Australia, so organization does not satisfy their business needs from the deal income. Than organization choose to extend the business in Indonesia in light of the fact that Indonesian Govt. drawn nearer Sunny south Ltd to partake in a domain venture of building minimal effort lodging in the capital of Indonesia. Sunny south Ltd brings organization with JBR Company. It is Construction Company of Indonesia. The configuration of building houses is incorporated sun powered board to diminish vitality costs and to meet Indonesian Govt. issue of environment. Sunny south Ltd takes advantage of this open door by creating the sunlight based boards for the new houses. By accomplishing this objective the make more creation of sun oriented board and build the organization's benefit. This undertaking offers assistance to meet the organization needs.

STRATEGY FOR THREE YEARS
The organization first procedure is makes more & more benefit from their business and spread the name of organization on the planet .on this strategy even they are working as they started a work in partnership with Indonesian company on eco-friendly apartments. At present time the issue emerge with respect to their item quality, so organization make the system to take care of this issue for this organization contract powerful and effective business for their quality & creation administration. They have to change the suppliers of raw material so that they can improve the product quality. The organization extends their business, so organization needs to assemble new production house for the assembling of their product. Sunny south Ltd gains not more benefit to increase the profit they have to increase the products strength and Quality and one more thing they have to deliver the product on time. Company can use different other alternative sources of energy to reduce the expenses for running of plant to save more money so that more product will be manufactured. Company buy new and advanced machines for the manufacturing of their product for best outcome.

Information access- Electrical arrangements Plc. Is the guardian organization of sunny south Ltd. Thus, it by and large keeps a data's portion access of the sunny south. All the administration levels of sunny south Ltd have distinctive sort's powers. Acknowledge chiefs of the organization, particular critical data's entrance is kept just with those supervisors. Other than this organization has its own particular site and disconnected from the net or paper information to give a data's percentage that clients or general intrigued open needs. Security- for the security purposes, every one of the workers, has the entrance just to their areas of expertise. For the security for their data, organization has online records and security passwords to get to data. Each worker has its own client name and record to check there individual advancement, pay slips, up and coming occasions identified with organization, notification and welcomes. So just those individuals can get to these data's those have entry to their records. For the fiscally security, organization relies on upon electrically arrangements plc. Integrity- Both sunny south Ltd and electrical arrangements furthermore, takes after solid qualities and standards to speaking the truth and straightforward in their work. Sunny south Ltd gives free home conveyance of their items to their clients. On the off chance that a few clients discovered any sort of deficiencies in there equipment's, then organization do free substitutions of their items. Organization takes nurtures their representatives also. Executive of the sunny south Ltd, Miss. Priyanka, additionally constantly worried for their securely and fulfilment for their workers. She as of late has arranged an arrangement to roll out a few improvements in the administration of sunny south restricted, to enhance working condition and creation of the organization as level structure association, so that every one of the representatives will have more autonomous to settle on choice all the more productively and rapidly. Confidentially- secretly is the critical for the organization. Both sunny south Ltd and electrical solutions offer need to their privacy. While marking gets, every one of the organization's representatives needs to sign to a secretly arrangements also. These assertions denied them to leak there essential data to outside sources or in broad daylight. Just executives and higher administration level work force of the organization have power to get to some imperative data, to keep it private as leake of any certainty data can make alarm in clients and can affect adversely on budgetary condition or advancement of the organization. Accuracy- To improve plans for production. It is vital to take exact information or data. A wide range of study or data that organization takes from outside, it safeguard that it is exact data about items, to their clients. Relevance- Significance implies information or data in light of truth. Organization dependably guarantees that all the information or data they are utilizing is correct or in view of genuine realities. Organization did review in 2005 with the assistance of Patel & sons. So, organization initially affirmed and did contention with the overview organization that the information they are getting is significant to , what they are searching for. Authorization- in sunny south Ltd, everybody is approved for some particular work. Organization has a major administration level with, fund, showcasing, creation and so forth. Every one of the general population working in their areas of expertise are approved to work in just their specializations. Some topic organization needs to take particular assistance from outside sources too. For instance in 2005, organization approved Patel & son’s to direct a study on financing new market open doors for electrical arrangements.
Circulation- To circle data inside or outside the organization, organization utilizes the different strategies for flow of the data. Each worker in the organization has its own particular online record. Utilizing these record organization sends sees, future occasions and other data to their workers. other subject this organization conducts different meeting time to time, to course the data outside the organization, organization online and paper promotions, radios, daily paper and Tv advertisements.
Filling- Organization utilizes both electronic and paper system to store data in their records. Filling is imperative for any organization, as it serves to assess over a wide span of time states of the organization and for making future arrangements to keep it simple and in a uniform manner, each office in the organization has its own particular filling office. It incorporates filling of workers ventures, money related matters, past costs, unique occasions, meeting, feasible arrangements and so forth.
Organizational Policies: - Company is using a set of organizational policies to make the work smooth. They have HRM department to make the Policies for their employees. Policies are very important in any organisation. Because policies are the main reason in success and failure of company. If company has the good policies for employees and costumer then it will help in increasing the productivity and market of company and it will help to achieve their long term goals.
Administration Procedures: - it is a collection of rules and procedures to operate the company. It contains everything from selection, hiring, training, procedure of making the products, legislation required at job. All the procedure of company for managing an organisation is called administration procedures. It all covers productivity, consistency, obligation, and responsibility.

Assumptions: -
I assume that company has many faults which needs to be clearly ruled out as the company is working on it. In near future company will become profitable and will become famous worldwide as they had started doing work on project on Indonesia. Company has to develop their system to increase the productivity and to increase the quality of their product.

Limitations: -
They have attempted in this report to address different Company risks that have been laid out. All through the report, customers will see their attempts to address the worries of their accomplices on subjects including wellbeing concerns, save & produce power. The examination they stand up to from an overall group is high, and the prerequisite for extended straight forwardness continues developing past the bids of their faultfinders. Customers, associates and purchasers all expect straightforwardness as well.

SUMMARY:-
The Sunny South Ltd is characterized as the sun based board organization in Australia. They find themselves able to address the issues of every one of its clients with their item. The subsidizing is crucial for the fate of Sunny South Ltd to advance your item for fairs and through individual offering. Sunny South Ltd aim higher objectives and missions. The organization produces mission is the item that delivers power for local purposes. Sunny South Ltd offers the best quality item and how to confront the issue with respect to the misfortune or fund.

STRENGTH OF SUNNY SOUTH LTD
The primary quality of Sunny south Ltd is their businesses who done their work powerful & effectively. The head gives their best for the organization creation. At the point when Priyanka joined the organization as executive and she turned into the fundamental quality of the organization in light of the fact that she put in four years in a Japanese huge auto organization she has an ordeal of naturally touchy assembling methods. Basically the quality of organization is shares and leading body of executive choose to coast 65% the organization the shares from their old organization and Harish and his family kept 30% and 5% offer store for the representatives offer proprietorship plan. company’s annual income has become in millions. Su particularly focus on the quality of their product which they are trying to increase company is now using the latest techniques and is becoming famous worldwide as they are getting joint projects from different parts of world even projects which are supported by local government. Company is producing affordable gadgets as their products are on subsidy as they produce solar panels which converts solar energy into electricity for houses and for companies as well. The demand of their product if dramatically increasing as in the time of revolution everyone want a environment friendly house and even a house which will save their money. Company has established a new production plant to increase the production of their company to meet the public demand of their product. company target is to make good personal relations with their customers. Company do time to time events to aware the people about the advantages of solar panels. Even company meat the local Government to increase the market of their product as their product is environment friendly and help society to save their assets by decreasing their bills. Company test their solar panels with standards to make their product best in its class. Company is now planning to make more environment friendly products. Company main policy is to make the products which will be helpful in all the ways for their costumers.

CONCLUSION
As a rule, I might want to say that, while making the business report challenge for me. Of course I read the Situation of Sunny south Ltd about record & thing quality and how they deal with the issues. Association know how make the more advantage for their business. Despite I read the Situation of Sunny south Ltd about trust & thing quality and how they handle the issues. The suppliers of Sunny south Ltd are awful so the organization gathering to try to find new suppliers in light of the way that what kind of things are supply by them the association offer only those things. Due to the quality, spot and headway of their things, the association's organization can attract more customers and keep them happy and giving every one of the organizations and methods to them. Priyanka and Tony both are the spines of the Sunny south Ltd and they are endeavour to accomplish this association at most bewildering motivation behind the business segment and keep up a better than average position in the business besides fight their adversaries in a most perfect way.

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...Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Organizations may choose to operate a business under five competing concepts: the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept.[1] The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans.[2] Marketing may be defined in several ways, depending......

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Premium Essay

Marketing

...oriented philosophy is so important. The phrase market-oriented is used in marketing conversations as an adjective describing a company with a marketing orientation. Market orientation more describes the company's approach to doing business. Market-oriented defines the company itself. If a company is market-oriented, its board and executive leadership believe that the best way to succeed is to prioritize the marketplace above products. This usually goes over well with customers, but the company also must have adequate research and development to provide what the market wants. Hence, a market-oriented organization is one whose actions are consistent with the marketing concept. Difference Between Marketing Orientation & Market Oriented by Neil Kokemuller, Demand Media http://smallbusiness.chron.com/difference-between-marketing-orientation-market-oriented-14387.html Marketing is a management process and management support for marketing concept is very important element in success. If a company wants to be successful then it is market oriented. Marketing involves identifying the customer requirements and estimate the customer requirements in future. It requires planning which is very important process of marketing. To satisfy the needs the business should provide benefits – offering right marketing at right time at right place. Generally market based companies adopt strategic level marketing that defines the mission and long term objectives of the......

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