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Marketing

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Submitted By tareknajjar
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MKT 101 - MARKETING
Target: From “Expect More” to “Pay Less”
Management Case Rubric
Company Case 3
(only answer questions 1, 2, 3, & 5)

Point breakdown

Content 90/90
News Event 5/5
G/S (grammar, spelling, questions) 5/5
Total 100/100

General Requirements: a. There are 100 points per case b. Ninety points will be divided equally among the questions (e.g., 5 questions @ 18 points each, 4 questions @ 22 points each, etc.) c. Five points will be granted for indicating one recent (within the last six months) news event for that company/product. This can be simply a 2-3 sentence statement describing the news event. d. Five points will be based upon correct use of grammar, spelling, neatness, and inclusion of the case question. e. Full credit will be given if you meet the following requirements: • Your answer addresses the questions directly • Your answer addresses all parts of a multiple-part question • Your answer includes terms and concepts from the text • Your answer includes examples from the case f. Please see the rubric for each management case for specific question requirements

|Q |Full Credit |75% Credit |50% Credit |25% Credit |
| |22 points |16 points |11points |6 points |
|1. |All six micro-environmental |Four micro-environmental |Three micro-environmental |One micro-environmental factor |
| |factors are listed. Examples |factors are listed. Examples of|factors are listed. Examples of|is listed. Examples of the |
| |of each factor and how they |each factor how they impact |each factor how they impact |factor and how it impacts |
| |impact Target are included. |Target are included. |Target are included. |Target is included. |
| | | | | |
| |NOTE: MICRO FACTORS BEGIN ON | | | |
| |P. 67 OF THE TEXT | | | |

|Q |Full Credit |75% Credit |50% Credit |25% Credit |
| |22 points |16 points |11points |6 points |
|2. |All six macro-environmental |Four macro-environmental |Three macro-environmental |One macro-environmental factor |
| |factors are listed. Examples |factors are listed. Examples of|factors are listed. Examples of|is listed. Examples of the |
| |of each factor and how they |each factor and how they impact|each factor and how they impact|factor and how it impacts |
| |impact Target are included. |Target are included. |Target are included. |Target is included. |
| | | | | |
| |NOTE: MACRO FACTORS BEGIN ON | | | |
| |P. 70 OF THE TEXT. | | | |

|Q |Full Credit |75% Credit |50% Credit |25% Credit |
| |22 points |16 points |11points |6 points |
|3. |An argument FOR Target’s |An argument for either FOR or |N/A |N/A |
| |strategy to focus on its “Pay|AGAINST Target’s strategy to | | |
| |Less” part of its slogan is |focus on its “Pay Less” part of| | |
| |provided. The argument will |its slogan is provided. | | |
| |include 2 reasons for | | | |
| |following the strategy and 2 |Whichever you choose, please | | |
| |benefits to be gained by the|provide 2 reasons for your | | |
| |strategy. |choice, and 2 benefits to be | | |
| | |gained by that choice. | | |
| | | | | |
| |AND | | | |
| | | | | |
| | | | | |
| |An argument AGAINST Target’s | | | |
| |strategy to focus on its “Pay| | | |
| |Less” part of its slogan is | | | |
| |provided. The argument will | | | |
| |include 2 reasons for NOT | | | |
| |following the strategy and 2 | | | |
| |benefits to be gained by NOT| | | |
| |following the strategy. | | | |

|Q |Full Credit |75% Credit |50% Credit |25% Credit |
| |22 points |16 points |11points |6 points |
|4. | | | | |
| | | | | |

[pic]

|Q |Full Credit |75% Credit |50% Credit |25% Credit |
| |22 points |16 points |11points |6 points |
|5. |Three recommendations are |Two recommendations are provided. |One recommendation is |N/A |
| |provided. Each recommendation |Each recommendation should include |provided. The recommendation | |
| |should include one reason for |one reason for the recommendation |should include one reason for | |
| |the recommendation and one |and one benefit gained by it. |the recommendation and one | |
| |benefit gained by it. | |benefit gained by it. | |

[pic][pic][pic]
-----------------------
Q1: What microenvironmental factors affected Target’s performance over the past few years?

Q2: What macroenvironmental factors have affected Target’s performance during that period?

Q3: By focusing on the “Pay Less” part of its slogan, has Target pursued the best strategy? Why or why not?

Q4: What alternative strategy might Target have followed in responding to the first signs of declining revenues and profits?

Q5: Given Target’s current situation, what recommendations would you make to CEO Steinhafel for his company’s future?

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