Premium Essay

Marketing11

In: Business and Management

Submitted By frankielockss
Words 253
Pages 2
chose the zip code 48092 because its the zip code I’ve had my whole life.

The five most common segments are:

39 Domestic Duos – Midscale mature w/o kids

19 Home Sweet Home – Upper mid middle age w/o kids

44 New Beginnings – Downscale middle age family mix

15 Pools and Patios – Upper mid older w/o kids

30 Urban Sprawl – Midscale older w/o kids

Domestic Duos – This segment is the older population that lives in this area. Since this group of people is typically 65 or older, it’s a lot of the people that had gone to war when they were in their 20’s. Most just have a high school diploma because they went into the service after graduating high school. Most people in this group are retired homeowners. They worked hard in their earlier years and were able to buy their home and now live easygoing lifestyles being retired. They have lifestyle traits such as watching Hallmark channel and belonging to religious clubs. Their lifestyle traits describe someone who is able to enjoy life and do things they want to do since they have the time.

I think the description matches the zip code very well because a lot of my neighbors are older. Most people on my street are in their 60’s or so and spend a lot of their time outside doing their lawn. They have their grandchildren over frequently and spend time outside with them as well. They’re able to provide for themselves and do very

Similar Documents

Premium Essay

Business Plan 1st Year Hotel Management

...Business Plan Hotel LUX: it starts here Kristel Lako 120547 Vivian de Lange 121181 Anne- Sophie Kersten 121104 Nadia Hassoune 123094 ------------------------------------------------- Team assignment Business Plan Team managers: R. van Ginneken & Maarten Staps Deadline: 07-6-2013 Class: 1HM 14 Vivian de Lange 121181 Anne-Sophie 121104 Kristel Lako 120547 Nadia Hassoune 123094 Executive Summary "When there is true hospitality, not many words are needed" The core purpose of this report is to show an idea of a feasible business hotel in Munich. The business plan explains all points, while going into debt in accounting, finance, marketing and Human Resource, why this concept will be profitable on long term. Hotel LUX is a 4 star business hotel and the main target group will be young entrepreneurs and local partners. The hotel is strategically located in the city centre of Munich and it enables its guests to be at the heart of the business community. The long-term goal of hotel LUX is to become one of the top choices in Munich for temporary lodging. This will be accomplished by creating a differentiated experience capitalizing on personal service, the facilities that the hotel provides and its unique location in one of the most attractive places in Germany, for business as well as leisure guests. We plan to be more than just lodging and accommodation and we aim for a social and warm atmosphere to relax in, and an inspiring...

Words: 11999 - Pages: 48