...The standards adopted by the minority in the case of Toronto Marlboro Major Junior "A" Hockey Club et al. v. Tonelli et al. to “test” the minors contract were as follows: I ask whether a prudent and informed parent of a 17-year-old young man who wished to become a professional hockey player, having in mind the realities of the world around him, would approve of this contract. I believe he would. It is true that the contract in this case could have been more beneficial to the infant and the scale could have been tipped more in favour of the infant but that is of little import. It also may not be desirable that member teams of the O.H.A. Major Junior League should occupy such a preferred position as vehicles of entry to the ranks of professional hockey but that too is of little import. It was this specific contract that was available to the infant in this case. The choice was to accept it or go elsewhere and that fact must be given appropriate weight. I do not believe that it could be realistically said that it would have been in the best interest of Tonelli to go elsewhere. The dissent by Mr Justice Zuber; who felt the defendant had breached his contract, based his decision on this critical question; In September of 1974, was it in the beneficial interest of the 17- year-old John Tonelli to enter into this agreement with the Toronto Marlboros? Zuber came to the conclusion that this young man wished to be a professional hockey player and even though he had before him the opportunity...
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...Niko Antonas Dr. Janet Bean English Comp I 5/5/13 What Your Mother Was Afraid Of A Smokers World Imagine yourself walking out of class on a fall day, it is not too warm and it is not too cold, you could even say its perfect temperature. It’s a Friday and your feeling good, the sun beats down on your face and you see all of your friends standing around outside of the union doors. You approach them as they laugh and converse amongst themselves. When you finally get there they give you a warm greeting and you realize you are out of cigarettes. You proceed to ask for one and as your friend is pulling you out a cigarette he proceeds to talk trash and give you a hard time for not having any. As you put it to your mouth you realize you do not have a lighter. When you ask for a lighter, you get a specific response “Oh you want me to smoke it for you too?” As you light the cigarette, you begin to inhale and feel the thick, deliciously deadly smoke enter your lungs. You feel the burning sensation all over you. As you continue to ingest the horrible gas, you and your friends continue to talk and laugh. Then you slowly begin to realize that smoking is about more than just an addiction. It is about bringing your friends together. Smokers can identify themselves with other smokers and find similar interests; it’s like a sports team, except not nearly as healthy. In this essay I will allow readers to understand and identify that smokers are not just people they are complete strangers...
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...The Altria Group, Inc. Often referred to as “the house the Marlboro Man built”, The Altria Group, Inc. is the world’s largest tobacco company. Altria operates its cigarette business through the companies known as Phillip Morris USA and Philip Morris International, both of which sell Marlboro – the world’s largest selling cigarette brand since 1972 (“The Altria Group,” n.d.). This company controls about half of the US tobacco market. This is also the parent company of Kraft Foods. I chose to do a paper on this particular company because of the practices of lies and deceit that it has followed for many years. Some of the behaviors that I find socially and ethically irresponsible are that the company continually down plays the addictiveness and severe risk to health that their product can cause. Over the years the company has been under scrutiny for many different things including the practice of employing under age children to hand out cigarettes, falsifying legal and medical documents, and the paying off of political and legal leaders to accomplish the things that it wants done. This corporation has also been listed in the Wall Street Journal as Number 1 in a list of the top 10 worst places for a woman to work because of the fact that there are no women in any upper management positions and they employ nearly 75,000 people in the Philip Morris US plant alone (“Unethical Companies,” n.d.). At the annual shareholders meeting in 2011, Philip Morris International celebrated...
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...From my opinion, this is not ethical. The competitors unmask Philip Morris was artificially alter the blend of Marlboro cigarettes sold in Turkey with the motive to make their taste closer to the Turkish one. Philip Morris denied that "Marlboro are consistent as possible worldwide" but some difference results from Turkey’s regulations that limit substances like tar or require use of local tobacco. But the reason is quite vague because Turkey doesn't have any regulation for tar or nicotine quantity. This explains that Philip Morris could sell Marlboro without changing the normal blend. Besides that, Philip Morris has use ammonia in the manufacturing of cigarette for over 50 years. The using of ammonia in cigarette is with few purposes such as to highlight certain flavors and to expand the volume of tobacco. The analysis of the smoke shows that cigarettes from the Eastern Mediterranean, Western Pacific and Southeast Asia are containing higher CO smoke, and tar, nicotine than brands from the American, European or African surveyed. The purpose of the ammonia in cigarettes is to affect the smoker so smokers are more addicts to nicotine. After the cigarette industry’s widespread Philip Morris’s company the use of ammonia technology, Philip Morris’s company was responded to a New York Times. A letter from Philip Morris’s director of public relation relations to York Times in 24 February, 1988 say that the using of ammonia in manufacturing cigarette will not increase the amount...
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...Historical Marketing Background 1920 to 1959 Marlboro was first introduced in the market in 1920, under the brand name of “Marlboro-Mild as May”. At the beginning, the brand was a cigarette designed for fine women. In 1930s, the price of Marlboro cigarettes was 15 cents per pack. The main distribution type was the direct mail. Around 1930s the “Mild as May” theme of the Marlboro brand was not so successful at the time. “One of the features of Marlboro cigarettes at the time was a red tip, which hid lipstick marks that women would leave while smoking” (6). Philip Morris came up with a new advertisement. This advertisement attempted to revitalize the brand and had the woman as the brand icon. However, during World War II the brand again faltered and had to be taken off the market. In 1950s, the fear of cancer and the connection between cancer and smoking led the market toward a filtered cigarette. Philip Morris did not have a filtered cigarette for the market, so he decided to re launch Marlboro as a new filtered cigarette brand. “In 1955, two transformations occurred which would affect both profitability and brand recognition: the addition of an integrated filter and the re-invention of the market through the debut of the ‘Marlboro Man’ advertising campaign” (2). Unfortunately for Marlboro, formerly known to be ‘Mild as May’, the new filters were considered effeminate. Philip Morris used the television commercials and magazines to assured buyers that there was...
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...well as sales in company-operated restaurants. In 2012, the company had annual revenues of $27.5 billion and profits of $5.5 billion. According to a 2012 BBC report, McDonald's is the world's d1.5 million of whom work for franchises. McDonald's primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, fruit, and seasoned fries. Marlboro Marlboro is the best selling brand of cigarettes in the world. It is made by Philip Morris USA (a branch of Altria) within the United States, and by Philip Morris International (now separate from Altria) outside the United States. It is well known for its billboard advertisements, magazine ads of the Marlboro Man, and its long associated history in the sponsorship of motorsport. Richmond, Virginia, is the location of the largest Marlboro cigarette manufacturing plant. 2. Furthermore we will discuss about the layout decisions from both of the companies,...
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...Marlboro Lights are no more. From now on smokers will have to ask for "Marlboro Golds."Corporations do not change iconic brands lightly. In this case cigarette manufacturer Altria Group (MO) had no choice. The Food & Drug Administration, which as of last year regulates tobacco products, banned the use of the words "mild," "light," or "low tar" on packages effective on June 22. The agency says such cigarettes are just as harmful as regular ones. Before Altria made the switch, it used the old packs to tell smokers that while the look of Marlboro Lights would change, the "cigarette stays the same." That got the FDA's attention. The agency argues many consumers will continue to assume Marlboro Golds are safer than regular smokes and has ordered Altria to hand over market research showing why it used the tactic. "What we're concerned about is that it is potentially perpetuating this untruth that these products are somehow less harmful," says Dr. Lawrence R. Deyton, the agency's top tobacco regulator. Altria spokesman Bill Phelps says the company will cooperate with the agency. Pharmaceutical companies frequently skirmish with the FDA, and Big Tobacco is widely expected to do the same. Altria was the only cigarette maker to support FDA oversight, says Phelps, because it wanted consistent rules of the game for the entire tobacco industry. Still, this is the second time Altria has clashed with federal regulators in recent months. In March it challenged the membership of an FDA tobacco...
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...Team Project Wayne Patterson, Tammy Runnion, Rachel Johnson & Catherine Garcia Rasmussen College Author Note This research is being submitted on December 2, 2012, for Tom LeNeau’s B233/MAN2021 Section 05 Principles of Management course. This summary will discuss the information that team 3 has retrieved from annual report of Philip Morris International. The annual reports we obtained shows the management changes and how the four functions of management have improved the operational efficiencies of Philip Morris International. All of the information in this summary, will be interesting to management students and managers. On March 28, 2008, Louis C. Camilleri became the Chairman and Chief Executive Officer of Philip Morris International. This happened following the spin-off of Philip Morris International from Altria Group, Inc. prior to this, he had been the Chairman and the Chief Executive Officer of Altria Group Inc., since 2002. He had previously served as Altria Group Inc.’s Senior Vice President and Chief Financial Officer since November 1996. Camilleri joined Philip Morris Inc. in 1978 as a Business Development Analyst with Philip Morris Europe. Prior to joining Philip Morris International Inc., Camilleri was a Business Analyst with W. R. Grace & Co., in Lausanne, Switzerland. Louis received a degree in Economics and Business Administration from Lausanne University in 1976 (Philip Morris International, 2002-2012). Louis C. Camilleri is a person of...
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...Assignment #1 Advertising Agency Report Advertising Barbara J. Moore 2014-10-07 Content History & business 3 Award 4 Carrere 4 5 campaigns: 4 1. IKEA – Human Coupons 4 2. Earls Kitchen + Bar - The Steak Redemption 5 3. Raising the Roof -Repackaging Help 5 4. Always - #LikeAGirl 6 5. Yellow Pages - Highlight Your Hood 6 Bibliography 7 History & business Leo burnet is one of the most important figure in the advertising world, he first started is firm in Chicago year 1935. Leo is the creator of some of the most fascinating advertising figure like the green giant, Pillsbury dough boy, tony the tiger, the Marlboro man, Maytag repair man… etc. Focusing on the Canadian side of Leo Burnett enterprise based in Toronto, the CEO and chief executive is Judy John; she was promoted CEO in 2012 and was able to guide the firm to the worlds most awarded Canadian agency in 2012. (about us, 2014). To be able to access the Québec/ francophone market, the firm partenerise with a local firm in Montreal named Martel & Co. (Leo burnett canada, 2014) The Toronto agency as a staff of around 150 employees and 25-30 of them are in the creative department, and seems that’s it is not enough coming from Lisa Greenberg, VP, Creative Director (leo burnett toronto, 2011). In the agency’s is always pushing their employee to participate in extra curriculum activities like sports, Leo Burnett Toronto as both a hockey team and a soccer team. To help there...
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...A SYSTEM SIMULATION STUDY ON THE THREE FAST MOVING PRODUCTS (MARLBORO, C2, VIVA) OF THE COLLEGE VARIETY SHOPPE USING THE MONTE CARLO SIMULATION IN INVENTORY MANAGEMENT EXECUTIVE SUMMARY This study shows how the selected three fast moving products (Marlboro cigarettes, C2, Viva mineral water) move from the current Inventory Management technique of the College Variety Shoppe from its distributors to its warehouse storage to the end user or customer. An excel program and a simulation model was made to observed its current performance. After the observation, the group performs an experimentation that will improve the current technique of the College Variety Shoppe. After simulating the experimentation, the group then give conclusions and recommendations on how to improve the College Variety Shoppe’s current Inventory Management. TABLE OF CONTENTS Title Page ........................................................ 1 Executive Summary ........................................................ 2 Table of Contents ........................................................ 3 Introduction ........................................................ 4 Methodology ........................................................ 6 Model Development ........................................................ 7 Model Validation ........................................................ 11 Experimentation, Results .......
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...Written Report Adam Hassen, Matt Herrig, David Indehar Statistics 12/10/2012 SITUATION: We are investigating the amount of cigarettes smoked by the population of smokers in the metropolitan area. The metropolitan area is defined as the greater metro area of Minneapolis and Saint Paul, and near suburbs. Furthermore, we are attempting to make inferences on meaningful and relevant correlations and trends within the data, among other insights in to the population. SAMPLING METHOD/DATA COLLECTION METHOD: We obtained our samples by walking around Downtown Minneapolis individually (with each group member surveying different sections of the downtown area), seeking out individuals that were smoking and occasionally asked various people that were loitering outside. We would then introduce the project and ourselves, explain to them the situation, and ask them if they were willing to partake in the survey. If they agreed to participate, we would hand the participants the survey to complete, or upon their request, simply ask them the questions and record their answers. We did this on three separate occasions. Roughly 40 percent of our sample was acquired between 5:00PM and 8:00PM on Tuesday night, 30 percent between 11:00AM and 2:30PM on Wednesday, and the remaining 30 percent between 4:00PM and 6:00PM on the same Wednesday. Some bias that could be influencing our data is the fact that, in general, the population of downtown Minneapolis is somewhat more likely to consist of individuals...
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...Philippines, Qatar, Russia, Saudi Arabia, Ukraine, United Kingdom and many other countries. A group of tobacco activists released a report recognizing how the “Be Marlboro” campaign is designed to appeal to minors. The report estimates that the company spent, at minimum, 62 million dollars on the campaign in 2012 (most recent figures). Be Marlboro targets legal-aged smokers, however campaign advertisements around the world emphasizes on youth-oriented images and themes that appeal to teenagers while featuring young attractive adolescent models partying, falling in love, traveling, and being adventurous and cool. Advertisements appeared in Germany in 2011 but were banned in October 2013 after regional authorities confirmed that that the campaign violated Germany’s tobacco control laws pertaining to marketing to youth. Marlboro claims that the marketing and advertising is aimed toward adult smokers and is in compliance with local regulations and internal marketing policies. Places where marketing and advertising are permitted, campaigns are authorized to inform current consumers of their brands and encourage smokers of competing brands to switch over to their products. Emerging markets is where the achievements and transactions of cigarettes take place. They have the same values and concepts used with the Marlboro man (a rugged individualism). There are also high cigarette transactions in low and middle-income countries that don’t have laws to protect innocent children from...
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...Toronto Marlboro Major Junior "A" Hockey Club et al. v. Tonelli et al. 23 O.R. (2d) 193 96 D.L.R. (3d) 135 ONTARIO COURT OF APPEAL ARNUP, ZUBER AND BLAIR, JJ.A. 16TH FEBRUARY 1979. Contracts -- Infants -- Contract of service -- Hockey playing contract whereby infant bound to play for particular team and to pay portion of earnings in early years as professional -- Whether enforceable. T, a hockey player of exceptional ability, then aged 17, entered into a contract with the plaintiff, an amateur hockey club, whereby T agreed to play hockey only for the plaintiff for a period of three or, at the plaintiff's option, four years for minimal remuneration and to pay to the plaintiff 20% of his earnings during his first three years as a professional hockey player. The contract contained other terms highly favourable to the plaintiff including the right to assign the contract or to terminate it at any time, in effect, at the plaintiff's discretion. On attaining the age of 18, T repudiated the agreement and entered into an agreement with H Inc., a professional hockey club, part of the World Hockey Association. An action for damages against T for breach of the contract and against T's agent and the WHA for conspiracy to bring about the breach of contract was dismissed on the ground that the ...
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...গত ১-৩ মার্চ বাংলাদেশে অনুষ্ঠিত World Marketing Summit এ যাওয়ার সৌভাগ্য হয়েছিল আমার। সেখানে এত-এত ইভেন্ট ছিলো যে, একসাথে সবগুলোয় উপস্থিত হওয়া সম্ভবপর ছিল না। তারপরেও আমি চেষ্টা করছি কয়েকজন প্রসংসিত মার্কেটিং জিনিয়াসের বক্তব্যের চুম্বক অংশ তুলে ধরার- ****** Integrated Marketing Communications স্পেশালিষ্ট Dr. Don E. Schultz তার পুরো লেকচারে 4P's এর প্রতি অধিক গুরুত্ব দেয়ার কথা বলেন। তিনি বর্তমান বিশ্বের ব্যবসায়িক প্রতিষ্ঠানগুলোকে Seller Profit এর চেয়ে Customer Value এর প্রতি অধিক গুরুত্ব দেয়ার কথা বলেন। তবে তার লেকচারের সবচেয়ে গুরুত্বপূর্ণ দিক ছিল এতদিন প্রাতিষ্ঠানিক দৃষ্টিকোণ থেকে দেখে আসা 4P's এর Customer View (SIVA), যা হচ্ছে এরকম- # Solution (Product), # Information (Promotion), # Value (Price), # Access (Place). আলোচনার শেষের দিকে তিনি একটি মজার বিষয় তুলে ধরেন- যে কাস্টমারদের জন্য কি না সমস্ত ব্যবসায়িক কর্মকান্ড, Organizational Structure এ সেই কাস্টমারদেরই কোনো স্থান নেই! অধিক আউটপুটের জন্য তিনি Organizational Structure এ কাস্টমারদের জন্য একটি স্থান রেখে Organizational Activities পরিচালনা করার আহ্বান জানান। ****** Neilsen এর কর্ণধার Mitchell J. Habib তার পুরো লেকচারে কতগুলো খন্ড খন্ড বিষয় নিয়ে আলোচনা করেন। তার উল্লেখযোগ্য চুম্বক অংশ হলো- # Organizational Innovation should be so much simple & customer friendly, not so much complex. The more it will be easy to understand by the customers, the opportunities will also be increased for excellence. # World is changing so much rapidly day by day. So, long term plan is very risky. Suppose, you are preparing a 18 months...
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...Pamela Kofton ANT 102 Cultural Anthropology Fall 2012 Ellsworth Center Marlboro Cemetery Lamoine, MaineThis old time cemetery in Hancock County, Maine seems, at first glance, to be a forgotten patch of Maine woods. Adjacent to a new housing development, Marlboro Woods with large homes spread out on Ldyia's lane, a seemingly bustling neighborhood of the future, an overgrown woods path leads to an entrance marked with a bent iron gate attached to stone pillars and delineated by a wire fence. Marlboro Cemetery is located in Lamoine, Maine off Route 204 (called Partridge Cove Rd) approximately 4.4 miles from the intersection of Rt 184 and 204. Turn left onto Lydia's Lane, drive approximately 0.1 miles. There is a path to the cemetery on the right. The cemetery is named Marlboro Cemetery. Marlboro is a village which was incorporated into the town of Lamoine. Although a number of gravestones do display Christian symbols, there seems to be no obvious church or religious affiliation represented, leading me to deduce this cemetery was used by all town members. There are a total of twenty two surnames represented with no prevailing ethnicity. Wives are buried with their husbands showing this is a patriarchal society. Most stones are crafted from the local granite with a few different types unrecognizable to me. Surnames Represented in Marlboro Cemetery (QTY) | Bowden (2) | Bragdon (6) | Closson (1) | Corey (1 + 1 Dog) | Ford (5) | Frye...
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