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Marriot Marketing Plan Presentation

In: Business and Management

Submitted By vburri
Words 3702
Pages 15
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Team
July 2, 2012

Team012 httwww.marriott.com/Marriott-hotels-resorts/

July 2, 2012

TEAM -BEARS

Table of Contents
1. Executive Summary 1
1.1. Introduction 1
2. Environment Analysis 1
2.1. Competitive Forces 1
2.2. Economic Forces 2
2.3. Political Forces 2
2.4. Legal and Regulatory Forces 2
2.5. Technological Forces 2
2.6. Sociocultural Forces 3
3. Situational Analysis 3
3.1. SWOT Analysis 3
4. Strategic Plan and Focus 4
4.1. Mission Statement 4
4.2. Competitive Advantage 4
4.3. Marketing Goals and Objectives 5
5. Market-product Focus 7
5.1. Marketing and product objectives 7
5.2. Target Market 7
5.3. Product Line 7
5.4. Promotion 7
5.5. Place 8
5.6. Pricing 8
5.7. Positioning 8
6. Implementation Plan 9
6.1. Marketing Organization 9
6.2. Activities, Responsibility and Timeline for Completion 9
7. Evaluation and Control 11
7.1. Financial Analyis 11
7.2. Market Share Analysis 11
7.3. Evaluation Analysis 12
References 13
Strategic Plan and Focus Section References 13
Appendices 15

Executive Summary

1 Introduction

Marriott International is a global hospitality company that operates and franchises hotels and lodging facilities. The company primarily operates in America, Europe, Africa and Asia-Pacific. It is one of the leading lodging companies with more than 3,700 properties in 73 countries and territories worldwide. The company with its global presence and strong brand recognition is a formidable player in the international lodging market.

Environment Analysis

Marriott has been at the forefront of the hospitality industry since 1927. The company that began as a nine-seat A&W root beer stand is recognized today as a top employer and for its superior business operations, which it conducts based on five core values: put people first, pursue excellence,…...

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