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Marriott Hotel It Strategy

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MAJoR ITSDI ASSIGNMENT
MARRIOTT HOTEL | Group 11 Section –‘X’ |

MAJoR ITSDI ASSIGNMENT
MARRIOTT HOTEL | Group 11 Section –‘X’ |

XAVIER INSTITUTE OF MANAGEMENT,BHUBANESWAR
XAVIER INSTITUTE OF MANAGEMENT,BHUBANESWAR

MAJOR ITSDI ASSIGNMENT MARRIOTT HOTEL

Contents EXECUTIVE SUMMARY 3 Industry Analysis 7 OLC (Organization life cycle): 9 FUNCTIONS 12 APPLICATION INTEGRATION 18 Technological Integration 19 DEPARTMENT SCORECARD 29 CHANGE MANAGEMENT FOR CLOUD STRATEGY 35 Managerial Implication for cloud Strategy (what does the cloud strategy mean for stakeholders) 43 RISK MANAGEMENT 44 CONCLUSION: 45

EXECUTIVE SUMMARY

Hotel industry is an essential part of tourism. Expansion of hotel industry inevitably depends on the development of tourism which in turn is responsible for around 40-45% forex earning. Recently initiatives have been taken to boost travel and tourism by the Government.
Marriott Hotels: Complete brand portfolio is the most important strategy for Marriott. The company operates in five business segments with each segment having several brands targeting different customer bases (luxury, upper moderate, moderate and lower moderate). This gives it high brand recognition and diversified revenue resources.
IT in Marriott (Real Scenario): IT solutions are a large way to bring in business and are another one of Marriott strengths. Marriott’s Automated Reservation System for Hotel Accommodations (MARSH), a technical innovation. It established a global database of all of Marriott’s customers in the world. Along with another technical innovation, Property Guest Objective Oriented System (PGOOS), an automatic price auditing tool developed to lower labor cost and...

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