Free Essay

Marriott Hotel

In: People

Submitted By vaibhavkala09
Words 619
Pages 3
CL IENT STORY • M ARRIO T T

Company: Marriott
Panel name: My Marriott Voice
Panel since: 2008
No. of Panelists: 17,000+

“ We want to have a pulse on what our mobile customers are looking for and the tools Vision Critical provided allowed us to have a quick implementation. With the survey we were able to speak to 700 mobile users in roughly 30 days and it allowed us to very quickly get insight into today’s mobile customers.”
- Gina Villavicencio, Senior Manager, User Research,
Marriott International – eCommerce

Vision Critical Community Panels
To find out why Vision Critical Community
Panels is the most widely adopted platform of it’s kind, used by over 500 of the worlds top brands, visit us at www.visioncritical.com

In 2005, Marriott International launched their first mobile site. The next step was to gain insights into how their mobile customers liked the site and what features they wanted to see next. With the help of Vision Critical, they launched a custom mobile research application that surveyed customers right on their phones. In only a month, they had the data to guide the strategic launch of their next wave of site features and content.
Challenge:
Engage mobile customers and find out how to serve them better in this new space. With eighty percent of the US population using mobile phones, mobile sites and content are becoming more and more important to businesses. Marriott International launched their mobile site in 2005 and needed to gain insights into how customers rated the site and what features they wanted to see in the near future.

SolutionS:
A custom mobile research application that surveys customers right on their mobile devices.
Panelists could respond so quickly that cumulative survey results were delivered on a daily basis. “In 2008, we enhanced the site to give mobile users the ability to complete the hotel reservation on their mobile devices,” says Kyra Hicks, Director, Online Sales Programs for
Marriott International. “But still, the space is going to evolve – and for that to happen the eCommerce group needed to be able to access our mobile customer base; which is why we came to Vision Critical – they didn’t shy away from tackling the challenge: how to survey mobile customers on their mobile devices.” In a recent three-country mobile research study comparing mobile data collection and online data collection in the US, Canada and the UK, Vision Critical found that when mobile questionnaires are managed properly, respondents will answer in a similar fashion to those who respond using the traditional desktop experience.

About Vision Critical®
Vision Critical pairs the world’s leading consumer insight specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over
600 global brands through offices across
North America, Europe, Asia and Australia,
Vision Critical creates powerful software

Results:
In only a month, Marriott had significant statistical data that helped them focus on strategic product enhancements and new offerings to enhance their mobile offering. “We were going to launch a city guide/information on mobile and we wanted to understand how our mobile users were going to respond to that feature,” says Villavicencio. “The feedback we got was overwhelmingly positive regarding the added city information – and it’s also added a halo experience where those who clicked on the city link rated the mobile experience higher.” You can visit Marriott Mobile by typing www.marriott.com into your mobile browser.

and research solutions, including the world’s leading Community Panel platform.

FIND OUT MORE

www.visioncritical.com

info@visioncritical.com • North America: 1 877 669 8895 • UK: +44 (0) 20 7633 2900 • Australia: +61 (2) 9256 2000 • Hong Kong: +852 3602 3107

Similar Documents

Free Essay

Marriott Hotels

...case examines Marriott International's (Marriott) various innovative HR practices, which earned it the reputation of being 'the best place to work' in the hospitality industry. It describes Marriott's 'Spirit to Serve' culture and the company's HR philosophy which guided its various HR initiatives. The case gives an overview of the best practices employed by the company in the recruitment, selection, training and development of employees. It also details the employee retention strategies and grievance redressal system at Marriott. Finally, the case reviews the benefits reaped by the company because of its employee friendly HR practices. | | ------------------------------------------------- Issues: » Understand the role of an organizational philosophy and culture in the development of human resource policies in a multinational organization » Get insights into the HR best practices of a large global service organization » Understand the role of employee development programs for retaining employees and improving organizational productivity » Appreciate the benefits that accrue to an organization through the use of employee-friendly policies ------------------------------------------------- The Spirit to Serve Once, when a customer checked in at an Anaheim Marriott hotel, she was in a very disturbed state of mind. It was on her way to the hotel that she learnt of her sister's death. The worst part was that she had to wait the whole night at the hotel to board a......

Words: 913 - Pages: 4

Premium Essay

Marriott Hotel International

...Executive Summary Marriott International envisions itself to be the world’s lodging leader. Its mission is to provide the best possible lodging services experience to customers who vary in backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to environmental preservation through using environment-friendly technology and engages in social responsibility and community engagement. We value our shareholder’s so we will only take steps that will ensure our growth. Most importantly, through our “spirit to serve”, we emphasize the importance of Marriott’s people and recognize the value they bring to the organization’s growth and success. It aims to increase revenues by 9% every year, to increase profits by 5% annually, to gain brand loyalty from their international customers, and lastly, to increase their market share in the lodging industry by 3% within 3 years. Marriott International is ranked as number one in market capitalization and revenues in the lodging industry. In fact, it has been ranked by Fortune as among the “100 Best Companies to Work For.” It has a total of six business segments in its portfolio, namely: the North American Full-Service Lodging Segment, North American Limited Service Lodging Segment, International Lodging Segment, Luxury Segment, Timeshare Segment, and the Synthetic Fuel Segment. It has a deep history, which started way back to 1927 when J. Willard Marriott and his bride opened a 9-seat root beer......

Words: 1605 - Pages: 7

Premium Essay

Marriott Hotel It Strategy

...MAJoR ITSDI ASSIGNMENT MARRIOTT HOTEL | Group 11 Section –‘X’ | MAJoR ITSDI ASSIGNMENT MARRIOTT HOTEL | Group 11 Section –‘X’ | XAVIER INSTITUTE OF MANAGEMENT,BHUBANESWAR XAVIER INSTITUTE OF MANAGEMENT,BHUBANESWAR MAJOR ITSDI ASSIGNMENT MARRIOTT HOTEL Contents EXECUTIVE SUMMARY 3 Industry Analysis 7 OLC (Organization life cycle): 9 FUNCTIONS 12 APPLICATION INTEGRATION 18 Technological Integration 19 DEPARTMENT SCORECARD 29 CHANGE MANAGEMENT FOR CLOUD STRATEGY 35 Managerial Implication for cloud Strategy (what does the cloud strategy mean for stakeholders) 43 RISK MANAGEMENT 44 CONCLUSION: 45 EXECUTIVE SUMMARY Hotel industry is an essential part of tourism. Expansion of hotel industry inevitably depends on the development of tourism which in turn is responsible for around 40-45% forex earning. Recently initiatives have been taken to boost travel and tourism by the Government. Marriott Hotels: Complete brand portfolio is the most important strategy for Marriott. The company operates in five business segments with each segment having several brands targeting different customer bases (luxury, upper moderate, moderate and lower moderate). This gives it high brand recognition and diversified revenue resources. IT in Marriott (Real Scenario): IT solutions are a large way to...

Words: 8852 - Pages: 36

Premium Essay

Human Resource

...Human Resource Strategy Contemporary Business May 22, 2015 Profesor Jean Fonkoua Hospitality and Financial Services are two services that are offered to the general public. Marriott International and United Services Automobile Association(USAA) are two companies in the fortune 100 that meet these type of service. Both companies offer two different type os service to the public , but are very different and yet similar in may ways. The Marriott is a bigger company by number of employees and location. Having one hundred and two thousand employees, compared to USAA’s twenty-six thousand employees. The number of locations is also very different as USAA only has 76 locations while Marriott has more than 715 world wide. USAA customers can do many banking issues on line with USAA, Which makes the need for on site locations not as important. With the two industries doing very different things for their customer base . Marriott is on on-site customer service organization. They provide many different service to the customer. The most popular by the company is temporary resting quarters. If you are on business or a personal vacation. Marriott doesn't just offer hotels rooms they also offer meeting rooms with all the technology you would need to run a business meeting or even a hotel reception. The other services they offer the customer vacation resorts around the world, giving you the chance to enjoy many different types of activities. They have locations......

Words: 1600 - Pages: 7

Free Essay

Unit 5 Project

...5 Individual Project MKTG 205 – Principles of Marketing July 3, 2012 Abstract Marriott Hotel is a large franchise company who has grown and changed itself through-out their history. This paper will help explain their core business and things they do to put themselves above their competition. Hopefully after reading this you will have any over-all understanding on how they run their core business which has given them success. Marriott Hotels and Resorts Introduction Marriott was established in 1927 and began as a nine seat A & W root beer stand. Today Marriott has become one of the top employers because their ability to achieve superior business operations. (http://timeline.marriott.com) They have locations throughout the United States and are an international business as well. Describe Main Line of Business of the Company Marriott’s main source of business is lodging. Their focus is to provide clean comfortable rooms to their customers that allow them to relax and enjoy their stay. Marriott makes sure that they focus on all things you need in order to remove stress and permit their customers to have a pleasurable stay. Name Four Countries in which the Company Operates Marriott has many locations through-out the world to offer service to their customers. United States, Brazil, Belgium, and Australia are four locations where their hotels are located. Marriott is located in the majority of the world so it is easy to find a location when you......

Words: 1170 - Pages: 5

Premium Essay

Face Time

...Interview Jim Kelly of UPS: Reinvention with Respect Julia Kirby No Best Practice Changing a Culture of Face Time r0110h r0110j Bill Munck Tool Kit Welcome to the New World of Merchandising r0110k Do Scott C. Friend and Patricia H. Walker This document is authorized for educator review use only by Halah Simon, Iqra University until February 2016. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860 rP os t Best Practice Marriott’s intense work ethic was driving away talented managers. Transforming that culture wasn’t easy, but the change led to happier employees – and better results. op yo Changing a Culture of Face Time by Bill Munck he hotel business is relentless. We have to provide 24/7 service 365 days a year, and...

Words: 4753 - Pages: 20

Free Essay

P3 Unit 13 Btec

...for Marriott hotel because it is local to my area of residence. The Marriott Hotel is also in the Forbes 100 good companies to work for which is also very promising. I also would like the chance to work in the Marriott as the Marriott is a multinational business which means I will be encourages developing on my existing but basic levels of French and German speaking. Finally I would like to work for the Marriott as they serve the general public and this is something I really enjoy. I am enclosing a copy of my curriculum vitae, which gives details of my qualifications, skills and my experiences. As you can see I achieved an NVQ level 2 in hospitality, which I believe gives me a good advantage in this job area. Alongside my studies I have also been employed in Mc Donald’s. This has taught me planning and helped me to exercise punctuality. I also have 2 months work experience as a shop assistant. This position has developed my communication skills and teamwork abilities; it has also touched upon sales. With both these jobs held I gained what I believe excellent teamwork skills as well as the ability to work very well independently. Also I am very capable of speaking clearly and authoritively all of which help me to communicate effectively to others, this I believe make me a suitable candidate for this job role. I am also familiar with Windows-based systems and proficient with Office 2010 and MS Word, I am also a computer literate which believe will help me adapt to any hotel...

Words: 395 - Pages: 2

Free Essay

Sm Biz Lv

...Business-level strategy defines an organization’s approach to competing in its chosen markets Major business-level strategic management responsibilities: Direction setting Establishment & communication of mission, vision, ethics, & long-term goals of a single business unit Creation & communication of shorter-term goals & objectives Analysis of business situation Compilation & assessment of information from stakeholders, broad environment analysis, & other sources Internal resource analysis Identification of strengths, weaknesses, opportunities, threats, sources of sustainable competitive advantage Selection of strategy Selection of a generic approach to competition – cost leadership, differentiation, focus, or best value Selection of a strategic posture – specific strategies needed to carry out the generic strategy Management of resources Acquisition of resources &/or development of competencies leading to a sustainable competitive advantage Ensuring development of functional strategies & an appropriate organizational design (management structure) to support business strategy Development of control systems to ensure that strategies remain relevant & that the business unit continues to progress toward its goals The generic strategy types proposed by Michael Porter are perhaps the most widely used & understood A sustainable competitive advantage is related to the amount of value a firm creates for its most important stakeholder, the......

Words: 1360 - Pages: 6

Free Essay

Wal Mart

...Abstract Marriott Hotel is a large franchise company who has grown and changed itself through-out their history. This paper will help explain their core business and things they do to put themselves above their competition. Hopefully after reading this you will have any over-all understanding on how they run their core business which has given them success. Marriott Hotels and Resorts Introduction Marriott was established in 1927 and began as a nine seat A & W root beer stand. Today Marriott has become one of the top employers because their ability to achieve superior business operations. (http://timeline.marriott.com) They have locations throughout the United States and are an international business as well. Describe Main Line of Business of the Company Marriott’s main source of business is lodging. Their focus is to provide clean comfortable rooms to their customers that allow them to relax and enjoy their stay. Marriott makes sure that they focus on all things you need in order to remove stress and permit their customers to have a pleasurable stay. Name Four Countries in which the Company Operates Marriott has many locations through-out the world to offer service to their customers. United States, Brazil, Belgium, and Australia are four locations where their hotels are located. Marriott is located in the majority of the world so it is easy to find a location when you are traveling as long as you are staying in a larger city there...

Words: 306 - Pages: 2

Free Essay

Memo

...Introduction The proposed training sessions for the targeted employees has been approved to move forward. The training will cover the new system and system procedures. This memo will cover details of the training session budget. What will be covered? • Training project • Training schedule • Training budget • Key points of the training Project breakdown • Training method • Hypothesis • Limitations Accommodations • Hotel stay for two nights at the Marriott hotel and conference center • Meal stipend of 65 dollars per day to be reimbursed with receipts • Transportation from the airport to the hotel and conference center Training Facility • Training facility name and address o JW Marriott Los Angeles L.A. LIVE o 900 West Olympic Boulevard • Los Angeles, California 90015 USA o 1-213-765-8600 o Courtyard Orlando International Drive Convention Center o 8600 Austrian Court Orlando, FL 32819 o 1-407-351-2244 • Training dates o March 4-5 2013 o Time- 9:00 am – 5:00 pm Budget The train sessions prearranged budget has been set for 100,000.00. To meet the budget, the total cost has been broken down into quarterly expenditures. 1st Quarter Training Budget Line Item Description/Justification Qty. Unit Cost/Rate Total 1 Courseware development $0 2 Courseware purchase 0 3 Certification 0 4 Train-the-trainer 0 5 Hardware purchase 234 PC's, mice, keyboards purchased 200 $ 357.00 71400 6 Facility rental 0......

Words: 757 - Pages: 4

Premium Essay

J.W Marriott

...Executive J. W. Marriott, Sr. | About MarriottA reflection on the life, legacy and contributions to the hospitality industry of J.W. Marriott, Sr. Group A Partners Robert Manuel and Kody Wood | Hospitality Industry Executive J. W. Marriott, Sr. | About MarriottA reflection on the life, legacy and contributions to the hospitality industry of J.W. Marriott, Sr. Group A Partners Robert Manuel and Kody Wood | John Willard Marriott September 17, 1900 – August 13, 1985 Born on September 17, 1900 in Marriott Settlement, Utah, as the eldest son of a poor farmer, J.W. Marriott was said to have learned to ride a horse before he could walk. Early in his upbringing, Marriott was held to a very strict and high standard of conduct from his father. His father also gave him responsibility at an early age making him a sheepherder on the farm to help his family. At the age of 19, he preached the gospel as a Mormon missionary around the New England area. Once Marriott completed his mission, he traveled through Washington D.C. on his way back to Utah and thought how great of an opportunity it would be to sell A&W root beer there during the hot summer days. Unfortunately, at this time he had to put this idea on hold, as the country was under the Great Depression and all the money the family had was needed to pay off loans to the banks. Marriott experienced poverty throughout his childhood and vowed to go back to school and create a better living. Although, Marriott......

Words: 1512 - Pages: 7

Free Essay

Summary Marriott Corporate Case

...Marriott Corporation: The Cost of Capital (Abridged) Dan Cohrs, Vice President of Marriott Corporations project finance, prepared his annual recommendations for the hurdle rates. The year before, Marriott’s sales grew 24%, sales and earnings per share had doubled the last 4 years and the ROE stood at 22%. The strategy of Marriott was to remain a growth company. The goal was to be one of most preferred employer, the most profitable company and a preferred provider. The financial strategy of Marriott was about 4 criteria: 1. Manage rather than own Hotels assets 2. Invest in projects that increase shareholder value 3. Optimize the use of dept in the capital structure 4. Repurchase undervalued shares. Manage rather than own hotels assets Marriott became on of the largest commercial real estate developers in the US. Marriott sold hotels assets to limited partners but retained operating control as the general partner. 3% of revenue and 20% profit before depreciation typically equalled management fees. During 1987, 70 Courtyard hotels and 3 Marriott hotels were syndicated $890.000.000. The company operated about $7 billion worth oft he syndicated hotels in total. Invest in projects that increase shareholder value The company uses a discount cash flow technique and the hurdle rates to a specific project that was based on market interest rates, project risk and estimates of premium risk. They also used a cash flow forecast. Optimize the use of debt in the......

Words: 633 - Pages: 3

Free Essay

Internship at Marriotts

...EXECUTIVE SUMMARY Goa Marriott Resort and Spa is located on Miramar Beach facing the Arabian Sea and close to the capital city of Panjim, business and industrial belt and Old Goa with its history and cultural heritage. It is designed to meet the demands of both the business and leisure traveler. The hotel is headed by a General Manager. His name is Mr. Pavithran Nambiar. Under the General Manager, there are only seven departments of Human Resources, Finance, Food and Beverage, Rooms, Sales and Marketing, Engineering and Loss Prevention I got to do my training only in the Bell Desk (a section of the Front Office) and in the Restaurant (a section in the Food and Beverage Department). ORGANISATION STRUCTURE CHART INTRODUCTION TO THE TRAVEL AND TOURISM INDUSTRY Tourism in India has registered significant growth over the years. This has been led by growth in both leisure and business tourism. Rising incomes, increasing affordability, growing aspirations, increasing globalisation, and a growing airline industry along with improvement in travel-related infrastructure have supported industry growth. Tourism holds immense potential for the Indian economy. It can provide impetus to other industries through backward and forward linkages and can contribute significantly to GDP. Travel and tourism is the largest service industry globally in terms of gross revenue and foreign exchange earnings. It is also one of the largest employment generators in the world. It has been a......

Words: 1171 - Pages: 5

Premium Essay

Qant620 A3 Project

... This project basically is talking about the investment of the stock portfolio, that mostly focus on investing of the different stocks from different company in different sector, analyzing how much percentage that we expected to invest in each stock under the expected return that we want to gain. This portfolio project covers four companies from four different sectors, which have their own advantages. The main goal of this portfolio project is focusing on the stable return of the portfolio, and the reason for choosing these companies. The four companies that I choose for this project are Toyota Motor Corporation (-TM-), The Coca-Cola Company (KO), Bank of American Corporation (BAC), and Marriott International, Inc. (MAR). The reason that I choose The Coca-Cola Company (KO) and Marriott International, Inc. (MAR) is these two companies have a stable historical price movement. Stable return of the portfolio is the first goal for all the investors, which can gain a stable profit. The Coca-Cola Company (NASDAQ: KO) The Coca-Cola Company is one of the largest corporations in the non-alcoholic beverage industry. Coca-Cola has a market cap of $186 billion and focuses exclusively on beverages. Coca-Cola has been a publicly traded company since 1920. One share of stock purchased in 1919 for $40, with all dividends reinvested, would be worth $9.8 million in 2012, a 10.7% annual increase, adjusted for inflation. In 1987, Coca-Cola once again became one of the 30 stocks, which......

Words: 968 - Pages: 4

Premium Essay

Mariott

...1 Marriott Corporation: Cost of Capital Analysis In this paper, I shall attempt to determine the optimal cost of capital for Marriott Corporation using the WACC method and compare it against the cost of capital of a division with the firm to determine the implications of using a “firm wide” cost of capital Cost of Capital for the firm Based on the data given in the case, the beta equity for Marriott Corporation is currently set at 1.11. However, given the changes in the debt component in Marriott’s capital structure over the years, it is essential that we re-calculate the actual value of βequity using the unlevered beta βasset. For this purpose, we first use the average Debt/Total capital ratio for Marriott over the past 5 years as 0.497. Since Debt/Capital for the past 5 years is 0.497, the average D/E for this period is 0.988 (=0.497/0.503). Using the formula for unlevered beta, the beta for the asset can be calculated as, ( ) = as, . Using the target debt to capital ratio for Marriott as 0.60, we can re-calculate the equity ( ) Since we have the βequity, we can calculate the cost of equity using the CAPM as, Requity = Rf + βequity*(Rm – Rf) From the data, we use Rf as 8.95% and the equity risk premium as 7.43% (average spread between S&P 500 and long term US bonds). Substituting these values, we get the equity cost of capital as, Requity = .0895 + 1.273*(0.0743) = 18.40% To calculate cost of debt, we consider the spread over the long term US government......

Words: 670 - Pages: 3