Premium Essay

Marsha Vlasic: Veteran Agent

Submitted By
Words 205
Pages 1
Marsha Vlasic

Marsha Vlasic started her career as an veteran agent at ATI, then worked at ICM and William Morris afterwards. In 1993, She launched her own boutique agency MVO (My Very Own), where she pioneered the concept of music festival packaging by launching the Ozzfest and H.O.R.D.E. Vlasic tours, using her innovative booking strategy to gain widespread respect in the music industry.

In 2008, ICM acquired MVO as Marsha Vlasic headed to New York to join ICM as senior VP, with intentions to build up ICM’s music department, as she brought well established clients such as Neil Young, Muse, Elvis Costello, Iggy Pop, the Strokes and Van Morrison to ICM.

In 2014, Marsha Vlasic announced the news that will join Artist Group International (AGI)

Similar Documents