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Maruti

In: Business and Management

Submitted By appliesethi
Words 4174
Pages 17
1. Give a brief History & Introduction to the topic, identifying the key areas to be studied.
2. Identify the impact of various factors on the demand of the product/ organization.
3. Make use of Quantitative data & its analysis.
4. Make use of Secondary Research
5. Give your Suggestions & Recommendations.
6. Mention all References/Bibliography

Maruti Udyog INTRODUCTION OF THE MARUTI UDYOG: * Maruti Suzuki India Ltd., formerly known as Maruti Udyog, is the one of the oldest car manufacturers in India. The company has written 28 years old history in the rich Indian heritage. * Maruti Suzuki India Limited is a partial subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry level Maruti-800 and Alto, to stylish hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara. * Maruti Udyog’s inception came in the country in 1981 under the provisions of the Indian Companies Act, 1956. During this era, scooters or two-wheelers had a long waiting as industrial production was low in numbers. There were only two car models in the name of Indian car industry, Hindustan Ambassador and Fiat Padmini. Later, Maruti Suzuki made a successful move with its ever running Maruti 800 in 1983. With the launch of Maruti 80, Indian manufacturing and car industry saw a new dawn. * It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog Limited was renamed Maruti Suzuki India Limited. The company's headquarters are...

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