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Mas Business Transformation Plan

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Submitted By ckchai83
Words 31381
Pages 126
Five Star Value Carrier:
Business Transformation Plan (BTP 2)

Disclaimer
This Business Transformation Plan (BTP 2) document is issued to staff and external stakeholders with the following disclaimer in line with Bursa Malaysia guidelines: 1. These headline Key Performance Indicators (KPIs) in the BTP 2 are targets/aspirations set by Malaysia Airlines to reflect transparent performance management practices. To all intents and purposes, financial figures referred to as ‘forecasts’ and ‘estimates’ in the BTP 2 are KPIs. 2. These KPIs should not be construed as forecasts, projections, estimates or representations of the company’s future performance, occurrence or matter as the KPls are merely a set of targets/aspirations of future performance and aligned to the company’s strategy. It is our view that because the airline industry faces a tough business environment which MAS is not spared from, it is only appropriate that we disclose information to the public, in a manner that is as balanced and objective as possible. It should be pointed out that in this BTP 2 document, while MAS is announcing its 5-year (2008 - 2012) P&L aspirations, this does not necessarily mean that MAS will make the said profits during the period. The BTP 2 and its targets have been approved by the MAS Board of Directors, but are not to be considered as forecasts reviewed by external auditors.

CONTENTS

A Joint Message from the Chairman, CEO and CFO

1-2

Executive Summary

3-4

A: Achievements to date

5-12

B: Current Airline Industry Environment

13-24

C: MAS will fail without a Business Transformation D: Strategy : Transforming to become a Five Star Value Carrier

25-30

31-38

E: The Transformed MAS: What will we look like?

39-50

F: Executing the Business Transformation – KBAs

51-84

G: Size of Prize

85-89

Abbreviations
January 2008

90

A

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