...Why Collabration Take Place Between Mas and Airasia In: Business and Management Why Collabration Take Place Between Mas and Airasia MALAYSIA AIRLINES SYSTEM AND AIRASIA AIRLINES COLLABORATION TAKES PLACE. TABLE OF CONTENTS QUESTIONS 1:- Analyze the current situation facing MAS and AIRASIA using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place? INTRODUCTION Various industries, specifically in airline business are attempting to improve their services to draw new passengers and travellers and to retain old passengers and travellers, and this objective is part of their business as well as their marketing model. In order to adjust with the stiff competition in the airlines business, airlines industries tend to come up with various businesses models and model to be competitive. Additionally, because of increasing competition among substitute industries, firms like AIRASIA, AIRASIA X and MAS. Airlines adopt strategic model to marketing and expend their market reach as well give better and satisfying service delivery to their target market. To sustain the market position as well as advantage business market model to management and marketing are being developed and utilized. MAS, AirAsia share swap not a win-win deal From its inception, it has not been plain sailing for the planned...
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...TABLE OF CONTENTS QUESTIONS 1:- Analyze the current situation facing MAS and AIRASIA using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place? INTRODUCTION Various industries, specifically in airline business are attempting to improve their services to draw new passengers and travellers and to retain old passengers and travellers, and this objective is part of their business as well as their marketing model. In order to adjust with the stiff competition in the airlines business, airlines industries tend to come up with various businesses models and model to be competitive. Additionally, because of increasing competition among substitute industries, firms like AIRASIA, AIRASIA X and MAS. Airlines adopt strategic model to marketing and expend their market reach as well give better and satisfying service delivery to their target market. To sustain the market position as well as advantage business market model to management and marketing are being developed and utilized. MAS, AirAsia share swap not a win-win deal From its inception, it has not been plain sailing for the planned share swap between two of the country's most bitter airline rivals — Malaysia Airlines (MAS) and AirAsia — given the many issues involved. "The collaboration between MAS, AirAsia and AirAsia X was flawed from day one because it cannot bring in a rival. From the start, the share swap had been marked...
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...Q1.Analyze the current situation facing MAS and Air Asia using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place. The goal of an organization is to reach and achieve optimal purpose. They want to make the most out of their atmospheres and existing environments in order to their accomplishment. External factors are the one that affect an organization indirectly, such as: •Political •Social-cultural •Technological •Economical •Legal External factor are the opportunities and threat to the company according to SWOT Analysis. There also Internal factors which need to be considered, that is which involves directly to an organization such as: • Customers • Competitors • Suppliers • Public • Employees • Shareholders and etc. Internal factors – The strengths and weaknesses to the organization. This business strategy theory is very useful to help aviation researchers to make sense the current competitive pressure under which airlines all around the world seem to be. Business Strategy is a formulation of how the business unit intends to compete in its given business sector. Let us look the comparison between Mas and Air Asia in terms of their Internal and External Factors. Malaysia Airlines (MAS) The Malaysian Airlines are tightly regulated by the government of Malaysia. Mas have won more than 100 awards in the past decade including the „Best Airline to Asia‟ and „World” Best...
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...Description The goal of this course is to help you understand the role and application of accounting information in business and learn how managers can use external and internal accounting information for decision-making. This course aims to provide an overview of key principles and concepts in financial accounting and managerial accounting. Specific topics include: components of financial statements; financial statements analysis; product costing; costvolume-profit analysis; and budgeting. Course Objectives After completion of the course, you should be able to: Understand the roles of financial accounting (external) and managerial accounting (internal) Analyze financial reports, specifically the balance sheet, statement of profit and loss and statement of cash flow. Identify and apply key financial ratios to financial statement analysis. Identify and apply basic elements of cost concepts, product costing and cost-volumeprofit (CVP) analysis to management decision-making process. Understand key considerations during the budgeting process and budgetary control. Course Materials Narayanswami (2014): “Financial Accounting: A Managerial Perspective”, Prentice-Hall Pvt Ltd., 5th edition, New Delhi (FA) Jiambalvo (2013):” Managerial Accounting”, Wiley India, 5th edition, New Delhi (MA) Supplemental materials will be distributed via email. Grading Criteria Your grade will be based on three criteria, as follows: Class Quizzes ( Best 4 out...
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... TABLE OF CONTENTS QUESTIONS 1:- Analyze the current situation facing MAS and AIRASIA using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place? INTRODUCTION Various industries, specifically in airline business are attempting to improve their services to draw new passengers and travellers and to retain old passengers and travellers, and this objective is part of their business as well as their marketing model. In order to adjust with the stiff competition in the airlines business, airlines industries tend to come up with various businesses models and model to be competitive. Additionally, because of increasing competition among substitute industries, firms like AIRASIA, AIRASIA X and MAS. Airlines adopt strategic model to marketing and expend their market reach as well give better and satisfying service delivery to their target market. To sustain the market position as well as advantage business market model to management and marketing are being developed and utilized. MAS, AirAsia share swap not a win-win deal From its inception, it has not been plain sailing for the planned share swap between two of the country's most bitter airline rivals — Malaysia Airlines (MAS) and AirAsia — given the many issues involved. "The collaboration between MAS, AirAsia and AirAsia X was flawed from day one because it cannot bring in a rival. From the start, the...
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...Understand how managers can use accounting information to implement strategies. Explain about Relevant Lost & Relevant Regained. 2 Learning Objectives Distinguish between managerial & financial accounting. Understand the evolution of management accounting. Explain about the IFAC model. Understand how managers can use accounting information to implement strategies. Explain about Relevant Lost & Relevant Regained. 3 Accounting System (accumulates financial and managerial accounting data) Managerial Accounting Information for decision making, and control of an organization’s operations. Internal Users Financial Accounting Published financial statements and other financial reports. External Users Managerial Accounting Users of information Managers within company Regulation Financial Accounting Interested outside parties Required. Must comform to Not required because for internal GAAP which is regulated by use only FASB and SEC. Basic accounting system plus Almost exclusively from the Source of Data various other sources basic accounting system Reports often focus on subunits. Reports focus on the enterprise Nature of Reports Based on a combination of in its entirety. Based on and Procedures historical data, estimates, and historical transactions. projections of future events. Managerial Accounting Financial Accounting Deals with activities inside an organization Deals with reporting...
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...STRATEGI BISNIS PT. PERIKANAN SAMODRA BESAR CABANG BENOA-BALI UNTUK MENCAPAI TARGET EKSPOR*) NYOMAN RUSMINI Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Udayana, Denpasar-Bali ABSTRACT This research aim to formulate business strstegy of PT Perikanan Samodra Besar of Bali-Benoa branch to achieve export targets. Choises of the research location use the purposive methods. The data analysis use Strengths, Weakness, Opportunities Threats (SWOT) methods, namely to analys the firm internal and external factors in framework to formulate axatly business strategy. SWOT analysis to result four combination of strategy i.e.: Strengths-Opportunity (SO) strategy is a strategy use strengths to utilize the opportunity, Strengths-Threats (ST) strategy is a strategy use strengths to overcome the threaths, Weakness Opportunity (WO) strategy is a strategy to minimize the weakness to utilize opportunity, and Weakness-Treaths (WT) strategy is a strategy to minimize the weakness and overcome the threaths. Based on the result analysis of the internal and external factors, PT. Perikanan Samodra Besar Benoa branch has the competitive advantage compared their main competitor in term business experience, export market share, available the facility completely and the famous of firm name. Yet, the corporation less advantage in product quality, product diversification and market segmetation. Strategy can be formulated to achieve the export target are: SO strategy i.e.: to increase volume...
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...Reflection Paper This reflection paper describes three large sections of the author trying to convey. These three parts are Strategic Management from the writer’s point of views, Strategic Management from the participants or students’ perspectives in class discussions and application Strategic Management in everyday life, especially in the military context. 1. Strategic Management from My Point of Views Before implementing a selected strategy from several alternatives, we should carefully analyze and consider the selected strategy. Strategy analysis can take a longer time before coming to the decision-making process. The intention is that an organization will be on the effective condition and position in attempting created goals and objectives in various influences from internal as well as external factors. Sometimes internal and external factors change the level of intensity and urgency in conducting certain kinds of strategic decisions completely. The orientation of such specific strategies based on various assumptions is related to the assumption which has been used by the planner, in this case, a manager or leader in an organization to produce a decisive strategy. Managers or leaders have to fully aware that all consequences from the implementation of the strategy are being measured and estimated appropriately. After an organization formulating their strategy, then the working units in the organization can set some technical ways in conducting the strategy. The next step...
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...and safety to an individual to make his journey a memorable one. Airline companies are constantly upgrading with technology and other services for competing in this ever-growing airline industry. Malaysian airlines is one of the prestigious passenger airline carrier owned and run by the government of Malaysia also known as MAS in short. Malaysian airlines operates in more than 60 destinations around the world. Product and Experience Analysis: Malaysia Airways is one of the mid cost airline company and operates from the homeland base Kuala Lumpur. Malaysian airlines has established itself in the South East Asia region and travelling around the world. Malaysian airlines is one of the few airlines to be awarded with the 5 star airline status by Skytrax. Malaysian airlines also operates 2 airline subsidiaries Firefly and MASwings which operate internally within Malaysia. Other services offered by MAS include things like architectural operation, resort management, catering, digital booking companies, transportation and warehousing companies. MAS is an international carrier operating in 117 domestic destinations and 115 international routes in six continents. MAS offers 3 different classes first, business and economy class to suit the customer needs and compared to other 5 star airlines the prices offered by Malaysian airlines are way cheaper and they are highly competing with the other low cost airlines and offer exceptional products and service at cheaper rates (Baharom, 2002). ...
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...Financial Performance Analysis of MAS | | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | Asset management | Receivables turnover | 7.44 times | 8.12 times | 7.12 times | 4.84 times | 5.16 times | 4.41 times | Days sales in receivables | 49 days | 45 days | 51 days | 75 days | 71 days | 83 days | Proftability ratio | Profit margin | 1.63% | 0.58% | -1.03% | -14.25% | 5.39% | 3.88% | Return on assets | 2.44% | 8.48% | -1.90% | -19.98% | 6.97% | 5.89% | Liquidity ratio | Current ratio | 1.38 | 1.42 | 0.74 | 0.81 | 1.18 | 1.04 | Asset management – Receivables turnover ratio measures how efficiently a firm uses its assets.it can be noted that this ratio has increased significantly from year 2003 to 2008 by 69%. This significant increase implies that the company’s collection of its outstanding credit account is getting more efficient. It can also be proven from the days of collection itself which has reduced from 83 days to 49 days. Proftability ratio - Profit margin. It can be noticed that in 2005, it has the lowest ratio of as compared to other years amounting to -14.25% followed by -1.03% in 2006. The reason of this negative value for these two consecutive years were due to the inability to control its fuel bills and its operation requirement. However, the company managed to improve its losses by 2008 as its profit margin was enhanced to 1.63%. Next is Return on assets. In the case of MAS’s ROA indicates that there is inefficient use of company's assets because...
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...Extending New Institutional Theory: Regulation and ActivityBased Costing in Portuguese Telecommunications* Maria Major1, 2 and Trevor Hopper3 1 Departamento de Finanças e Contabilidade, ISCTE – Escola de Gestão, Av. das Forças Armadas, 1649-026 Lisboa, Portugal. 2 UNIDE Researcher. 3 Manchester School of Accounting and Finance, University of Manchester, Manchester, M13 9PL, UK. * The authors wish to thank Bob Scapens, Sven Modell, Salvador Carmona, Angelo Riccaboni, John Burns, Mahmoud Ezzamel, Caroline Lambert, Rui Vieira, Aldónio Ferreira, and other participants at the EAA Congress 2002 and IPA 2003 for comments on earlier versions of this paper, and Joao Ribeiro and Jodie Moll for their insights on institutional theory. Also, the authors are grateful to Marconi, and Maria João Mendes and Mário Lima for their support of this project. The first author is grateful to “Fundação Para a Ciência e Tecnologia” for financial support. Extending New Institutional Theory: Regulation and ActivityBased Costing in Portuguese Telecommunications ABSTRACT This paper investigates why a Portuguese telecommunications firm adopted activity-based costing (ABC). Theoretically it draws from New Institutional Sociology. An intensive, holistic case study revealed that ABC was implemented to improve competitiveness and efficiency. However, it was also an isomorphic response to pressures from a chain of institutions, especially its parent company, management consultants, national and European...
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...External/Internal Factors Paper Yolonda Washington, MGT/330 July 20, 2011 Tom Vincent External/Internal Factors Paper In our economy various external and internal factors affect the four functions of management. The four functions as discussed are planning, leading, organizing, and controlling. After reviewing the four functions the first functions is planning, and it is considered to be the main function for the business. “Planning communicates strategic value for the business; leading gives the employee’s motivation to do something good for the company and themselves, organizing develops the central point for the company and gives a more concrete way of building on dynamics, and controlling develops the center point for the company and how changes may come” (Bateman & Snell, 2009). The external function focuses on the market, social contact, HR, other competitors and many more external functions on the outside of the company. Another focus that may be important is supply and demand according to (Bateman & Snell, 2009). After analyzing the external function it has a major impact on all four functions for the company. Planning can become vital for the company when implementing new structures. Organizing can become more complex when adapting to innovative changes for the business. Controlling can become more contingent on the business for changing external factors and amend new management technology. However, the leading functions can help motivate externally...
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...Question 1 Analyze the current situation facing MAS and AirAsia using the internal and external strategic environment analysis model. Discuss what aspects and why did their collaboration take place. Answer Background to AirAsia A ‘no-frills’ airline is defined as one “That uses charter and/or scheduled flights to offer bargain-basement fares. Budget airlines usually land at and take-off from secondary airports, do not provide in-flight meals or refreshments, and may not even offer numbered seat allocation. Their ticket prices are fixed and non-refundable in case of a cancellation or no-show”. AirAsia is one of the fastest growing airline companies in the world, with a reputation as a low-cost, ‘no frills’ airline. It was originally a government owned business; yet, due to heavy debt, it was bought by former Time Warner executive Tony Fernandes in 2001, and this is where the real story begins. Their vision, under the slogan "Now Everyone Can Fly", is “To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares”,(ii) and their mission is, under the banner of 'Affordable Airfares', “To attain the lowest cost so that everyone can fly with AirAsia,” without any compromise to Flight Safety Standards, as well as, creating a worldwide recognizable brand with a ‘family’ atmosphere within working conditions for employees. (iii) These statements clearly show AirAsia’s value. Cost advantages...
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...Critical Analysis of a Research Paper Towards an integrated contingency framework for MAS sophistication Case studies on the scope of accounting instruments in Dutch power and gas companies By Sandra Tillema Title The title suggests that the article will give guidance towards a contingency framework for MAS sophistication. The Contingency framework states that there is no one right way to manage an organisation, so the part “towards integrated [...] framework” with the word “contingency” seems like a paradox. We feel that we might not have chosen this article if we were looking at the title only because it seemingly contradicts itself. The group agreed that the title is quite long. We have analysed it by defining the main words of which we used the Macmillan Dictionary (2002) (See appendix B). After understanding the words and theory explanation, the title became quite easy to understand. Abstract and Introduction We feel that the abstract provides concise and simple information. It is a good explanation and expansion of the title. We have chosen this article because it can be easily understood. The abstract states that many companies are being convinced to implement newly developed management accounting systems and also comments on its inappropriateness. The author states the reason for this is due to the contingency theory perspective. She also highlights that this article is based on the cases of two power and gas companies. The introduction...
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...what a SWOT analysis is and summarize the purpose of conducting a SWOT analysis. A SWOT (strengths, weaknesses, opportunities, and threats) analysis is a specific, structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or plan. A SWOT analysis “aims to identify the internal strengths and weaknesses of an organization, along with external market opportunities and threats” (Buchbinder & Shanks, 2012). SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its competitors and also shows potential opportunities and threats to the ideas being considered. The way SWOT analysis works is to take the information gathered and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist in accomplishing the desired objectives, and what obstacles must be minimized to achieve favorable results (Buchbinder & Shanks, 2012). Users of SWOT analysis need to ask and answer questions which will give useful and meaningful information for each category to make the analysis useful and find the potential advantages and weaknesses. A SWOT analysis is an integral part of any planning process because it provides a good all-around view of the current situation as well as the considerations of future obstacles or issues. At the planning stage preceding the SWOT analysis, targets and...
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