...Make up, distributed by many different companies with a lot of brands, is advertised an extreme amount of times in different areas like a store's wall, magazine ads, and the most popular television commercials. Drugstore make up seems to be the most advertised on television, and the two most advertised make up brand is Maybelline New York and Almay. Both of which are very popular and favorite brands of consumers, come up with so many different types of products for each feature of the women's face. Both brands also come up with really good and distinct commercials to promote their products, and though each distribution is a competitor, they are equally popular and sell. While Almay successfully advertises their products by using descriptive words, a simple background, and a tranquil, mood; Maybelline also successfully promotes their products by using different objects to symbolize their description, creating such edgy and fierce scenery for the set of the commercials. Currently, all of the commercials for Almay have the same actress to promote the makeup which is Kate Hudson. She is the voice behind the commercial and uses descriptive words to portray the makeup, which not only draws the consumer’s attention to give into the makeup, but also makes the product sound that it is a promising good quality. A cover up made to appeal to the beauties who don’t get enough beauty sleep, is advertised with its name, Almay Wake-up Make-Up. Hudson describes this cover up to have “hydrating...
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...1.1 Introduction Consumer behavior is the act or process that been taken by buyer before purchased any kind of product or goods. According to Solomon, 2006 consumer behavior is the study of the process involved when individual or group select, purchase, use product or services to satisfy they need and wants. (p.6) Even though Solomon said that consumer behavior is the process of purchasing but Schiffman ANDKanuk (2007) agreed that consumer behavior its not only about the process itself but it also about method and approaches that been use to evaluate the decision making. Blakewell, 2001 also agreed with Schiffman and said that consumer behavior has responded to the modern marketing. Consumer are viewed as rational decision maker by Zinkhan 1992 always concerned with their self interest before purchase but due to modern marketing approaches their have five different aspect including advertisement give a huge impact to decision-making (Foxall, 1990). On consumer behavior theory, buyer will consider price as one of the aspect that will evaluate before purchased product but in modern marketing consumer will buy whatever product even though the price was higher as long supplier know how to attract the consumer to buy the product. Market strategy affect attitudes towards the products and services and ability to attract customer for future growth. It assesses the role of articulation of marketing strategy to fine tune business trends in promoting the product image and attractiveness...
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...Reason of choosing BENEFIT cosmetic brand the product that I commonly purchase is benefit cosmetic from san Francisco. I usually buy a compact powder, primer, foundation, eyeliner and mascara. I bought brand cosmetic benefits because the benefit has many advantages compared to other cosmetic brand. such as for example powder and foundition benefits when durable and stay flawless on the face and does not cause irritation . the price is not too expensive at around Rp. 500 000 per products able to show quality of cosmetics compared to other more expensive brands. I usually buy the cosmetics directly to the store that sold the product. As we all know that the actually the uses of cosmetics cannot be used every day. I usually just buy the cosmetics every six months because I only buy when I finished the product. The stores that sell cosmetic benefits are in some malls in Jakarta such as plaza Indonesia and plaza senayan. they also sell their products at Sephora cosmetics store in Indonesia that located in plaza Indonesia and kota kasablanka mall. They also do the online shopping and giving free delivery for their consumer. Company background Benefit is founded by two twin sister jean and jane ford in the middle of 1970, Benefit enjoys a resolutely unique status in the realm of cosmetics brands .The relevance and effectiveness of its products with bold and girly names, its creative packaging and bespoke services have enabled the House to win over a community of women...
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...How to Be “Beautiful” (or something of that nature) Almost every supermarket and drugstore in America has one section filled with lights, mirrors, bright colors, new music, and hundreds of options. This section is commonly referred to as the beauty section, or what I like to call “the money hole.” Makeup industries oftentimes advertise their products so well that women will go to any extreme to get their hands on what they feel is the fountain of youth in a bottle. Countless amounts of creams, blushes, lipsticks, and bronzers all give women the promise of looking better than they naturally do, when in actuality, many women have never heard the phrase “less is more.” Society has moved past that stage, and the phrase “use every product you can find” is more applicable. Here is how to look “beautiful” today; which means abiding by the new and so-called improved phrase. Before stepping foot into the beauty section, look in the mirror and analyze what exactly needs to be corrected, whether it be a toucan nose, bug eyes, or ghostly white skin. Be sure to base all decisions off of the views and opinions of others, rather than your own thoughts. There is a product for each and every flaw, so be sure to look for them all. If needed, ask the opinions of enemies – they are always a very reliable source. Once all flaws are found and the inevitable tears are shed, head to the closest beauty store. Upon arrival at the store, head straight to the beauty section and find an associate...
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...COMM 10- Elements of Public Speaking Master Make-up Artistry (Informative Speech) Specific Purpose Statement: To inform my audience about the three major types of make-up needed to be a master make-up artist. Central Idea: High Fashion, Character and Prosthetic/Special effects make-up are all skills required in order to be considered a master make-up artist in the industry. Introduction When I was about 3 or 4, I remember watching my mom put on her make up and being completely fascinated by it. Well being the curious little kid that I was, I decided to be exactly like mommy and do what she did. Bad idea! I ended up in the emergency room because I had super glued by eyelashes together. Needless to say, my first experience with “make-up” was not what I’d call great. Since then though, I have grown to love make-up and so I started to wonder what makes someone a master of makeup. Body I. High fashion make-up is the foundation or rather the basics of all three make-up types. A. It’s used to identify a person’s skin type, bone structure, eyebrow and face shape. 1. Identifying all these factors into helping determine what products to use on an individual. B. Its application is solely for beauty purposes. 1. You mostly see this kind of make-up done in editorial spreads in magazines, on television, in films or on the runway. II. Character make-up is to help define and develop the characteristics needed for a certain role. A. This process helps age...
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...The Negative Impact of Mascara Is wearing mascara daily worth it? Is putting black gunk on eyelashes worth one’s time in the morning? Is the illusion of slightly longer eyelashes worth the skin diseases and irritation that will last later in life? Why would someone go through that? Doesn’t it seem like such a pain? Mascara is widely used by women and teenage girls around the world, and many can conclude that the regular use of mascara is non-beneficial in the long run. Granted, mascara can make eyelashes look longer, darker, and curlier. When a girl wants to go out on a date or attend a special event, she will want to look nice and freshen up with make-up. It will give a girl the feeling of self-confidence, but this feeling is temporary. According to writer an editor Megan Kirsch, “If you don't give your beauty products a close look, you could end up with a nasty eye infection” (Kirsch). Mascara is definitely not worth having an eye that is in a lot of pain. Reducing the use of mascara will lead a girl to feeling more comfortable with her natural looks, and maintain healthier skin on her face. Mascara causes all kinds of irritation and infection. In each tube, there are generally directions on it explaining when to stop using it. Researches from two Brazilian universities published a study in the International Journal of Cosmetic Science, which said, “86 percent of women in the study admitted to using past-its-prime mascara” (Tedesco). This is understandable, because who...
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...Maybelline I PROBLEM STATEMENT: Developing a successful strategy which would allow Maybelline gain a successful position on the face products market. The mass cosmetic segment is growing 10% on average annually, foundation is the 2nd largest segment in this area. There are three main competitors who have established a strong position in this segment: Revlon (mature women), L’Oreal (women between 35-54) and Cover Girl (teenagers). The product is characterized by its lengthy purchase cycle, higher price, independence of fashion trends and strong loyalty of the customers. II. RECOMMENDATIONS: Entering the face segment by starting with the mainstream mature segment, going gradually to mature women segment, which will involve some changes to be made in the overall Maybelline image since it is mostly associated with younger audience and developing a successful product which would compete with Revlon’s. III. RATIONALE: The populations which are expected to grow the fastest in the US are those of women above 14 yrs old (119 mln by 2005) and mature women. Since the Research and Development does not have any age defying solution ready at the time, the younger women segment can be addressed with the already developed products. The company has already loyal customers in this segment and has introduced some foundation products before. The mature women segment is our ultimate target since it is this segment that uses more face products. While penetrating the younger women segment...
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...successfully, hiding their natural beauty as well. Since cosmetics give them confidence, they do not want to look at the health problem that it causes. And they are absolutely willing to spend a lot of their time applying makeup and a good portion of their money buying makeup. As a result, their grades become lower while they become addicted to cosmetics, and they feel anxious and uncomfortable to see themselves when they remove their masks. Despite the positive effect that makeup has on beauty, restraining from using cosmetics can help college girls attain a more successful college life. Media always has a huge effect on the way people think. In many fashion magazines, TV shows or advertisements, we can see most women wear makeup such as mascara, lipsticks, eye shadow, eye liners, and foundation. They tell us how they feel confident under the cosmetic condition. Eventually, they affect people’s perception of female’s beauty—if women want to show their attractiveness, they must wear makeup. Many college girls like fashion. Through the media, the images of those beautiful women plant an inaccurate message in college girls’ minds: cosmetics can make them as attractive as those models. Therefore, they intimate that women wear makeup in order to fit into the society’s ideal of beauty. However, many college girls put their lives at a risk while gaining this artificial beauty from wearing makeup. Many cosmetics are made of toxic chemicals that can cause some serious diseases such as...
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...Chapter 2: Chemistry and molecules of life -Homeostasis- The maintenance of an internal environment -Energy- The ability to do work -Metabolism- Chemical reactions in a cell that allows it to use energy -Element- A chemically pure substance that cannot not be broken down -Matter- anything that takes of space -Atom- smallest unit of an element -Proton- positively charged particle inside nucleus -Electron- negatively charged particle around nucleus -Neutron- uncharged particle inside nucleus -Nucleus- core of an atom -Covalent Bond- strong bond from the sharing of electrons between two atoms -Molecule- atoms together by covalent bond -Organic Molecule- carbon based molecule with at least one C-H bond -Inorganic Molecule- lacks carbon and C-H bond -Carbohydrate- organic molecule made up of sugars -Protein- organic molecule made up of amino acid -Lipids- organic molecule that repels water -Nucleic Acids- organic molecule made of nucleotides DNA/RNA -Macromolecules- organic molecules made up of living organisms (carbohydrates,protiens,nucleic acids) -Monomer- one chemical subunit -Polymer- molecule made up of individual subunits -Monosaccharide- monomer of a carbohydrate -Amino Acid- monomer of a protein -Nucleotide- monomer of a nucleic acid -Cell- basic structure of living organisms -Phospholipid- lipid that forms a cell membrane -Phospholipid Bilayer- double layer lipid that characterizes biological...
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..._____________________________________________________________________CHEM 100 LECTURE UNIT 1. FOUNDATIONS OF CHEMSITRY Chemistry is the study of matter and the changes it undergoes. Matter is anything that occupies space and has mass. Applications of Chemistry • Energy and the Environment • Fossil fuels • Solar energy • Nuclear energy Health and Medicine • Sanitation systems • Surgery with anesthesia • Vaccines and antibiotics Materials and Technology • Polymers, ceramics, liquid crystals • Room-temperature superconductors? • Molecular computing? Food and Agriculture • Genetically modified crops • “Natural” pesticides • Specialized fertilizers • • • Classification of Matter A substance is a form of matter that has a definite composition and distinct properties. An element is a substance that is composed of tiny particles called atoms. A compound is a substance composed of atoms of two or more elements chemically united in fixed proportions. Compounds can only be separated into their pure components (elements) by chemical means. A mixture is a combination of two or more substances in which the substances retain their distinct identities. Physical means can be used to separate a mixture into its pure components. Homogenous mixture – composition of the mixture is the same throughout. Heterogeneous mixture – composition is not uniform throughout. 1 |P a g e _____________________________________________________________________CHEM 100 LECTURE PROPERTIES OF MATTER...
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...HUMAN RESOURCE MANAGEMENT APPROACHES TO INDUSTRIAL RELATION: Industrial conflicts are the results of several socio-economic, psychological and political factors. Various lines of thoughts have been expressed and approaches used to explain his complex phenomenon. One observer has stated, “An economist tries to interpret industrial conflict in terms of impersonal markets forces and laws of supply demand. To a politician, industrial conflict is a war of different ideologies – perhaps a class-war. To a psychologist, industrial conflict means the conflicting interests, aspirations, goals, motives and perceptions of different groups of individuals, operating within and reacting to a given socio-economic and political environment”. Psychological approach The problems of IR have their origin in the perceptions of the management, unions and the workers. The conflicts between labour and management occur because every group negatively perceives the behaviour of the other i.e. even the honest intention of the other party so looked at with suspicion. The problem is further aggravated by various factors like the income, level of education, communication, values, beliefs, customs, goals of persons and groups, prestige, power, status, recognition, security etc are host factors both economic and non-economic which influence perceptions unions and management towards each other. Industrial peace is a result mainly of proper attitudes and perception of the two parties. Sociological approach ...
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... Molecules can be either organic or inorganic. In chemistry terms, organic means a molecule has a carbon backbone, with some hydrogen’s thrown in for good measure. Living creatures are made of various kinds of organic compounds. Inorganic molecules are composed of other elements. They can contain hydrogen or carbon, but if they have both, they are organic. An organic compound is any member of a large class of chemical compounds whose molecules contain carbon and hydrogen; therefore, carbides, carbonates, carbon oxides and elementary carbon are not organic. An inorganic compound is a chemical compound that is not an organic compound. Inorganic compounds come principally from mineral sources of non-biological origin. The modern definition of inorganic compounds often includes all metal-containing compounds, even those found in living systems. Although most carbon compounds are classed as organic, cyanide salts, carbon oxides and carbonates are usually considered to be inorganic. The terms "organic" and "inorganic," as applied to the various kinds of matter of which the universe is composed, had, to begin with, a very definite signification; the latter being applied to all those forms of matter which exist independently of the operation of living beings, whilst all kinds of matter produced by the vital chemistry of living beings were grouped together under the former title. "Inorganic" Chemistry. At the present day, the term "organic" has...
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...Corrosion is an unavoidable problem that occurs almost everywhere. It can happen when a solid interacts with its environment. Corrosion oxidises metals back to some natural ore. Despite not all corrosion is unwanted, corrosion has become a growing economic concern. Taking an example of what happens in USA, corrosion of metals costs the economy almost $300 billion per year at current prices, which translates to 3-4% of GDP. Besides the economic concern, corrosion may adversely affect the environment. Worse than all those mentioned, corrosion can cause unexpected death from corrosion-related accidents. For example, the sudden collapse caused by corrosion fatigue of the Silver Bridge over the Ohio River in 1967 cost 46 lives on top of the needless-to-say millions of dollars material loss. Therefore, the benefits brought about by corrosion are outweighed by its detriments. The fact is, about 33% of these costs could be diminished by using corrosion-resistant materials. Being defined as the sideways displacement of material from its original position on a solid surface performed by the action of another surface, wear is another mechanical property of materials that materials scientists consider when selecting materials in a design task. In order to be wear-resistant, a material must be hard and strong. The demand for corrosion- and wear- resistant coatings is nowadays rapidly increasing, especially in oil and gas industries. The most common solutions are Hard Cr and Quench-Polish-Quench...
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...ABSTRACT The effect of molecular weight on the rate of diffusion was assessed using two tests: the glass tube test and the agar-water gel test. In the glass tube set-up, two cotton plugs soaked in two different substances (HCl and NH4OH) were inserted into the two ends of the glass tube. The substance with the lighter molecular weight value (NH4OH, M = 35.0459 g/mole) diffused at a faster rate (dAve = 25.8cm), resulting in the formation of a white ring around the glass closer to the side of the heavier substance (HCl, M = 36.4611 g/mole; dAve = 10.8 cm). The agar-water gel set up was composed of a petri dish of agar-water gel containing three wells. Drops of potassium permanganate (KMnO4), potassium dichromate (K2Cr2O7) and methylene blue were simultaneously introduced to each well. Methylene blue, having the largest molecular weight, displayed the smallest diameter (18 mm) and diffused at the slowest rate (0.3668 mm/min.). Thus, the higher the molecular weight, the slower the rate of diffusion. INTRODUCTION A substance in the gaseous or liquid state consists of molecules or atoms that are independent, rapid, and random in motion. These molecules frequently collide with each other and with the sides of the container. In a period of time, this movement results in a uniform distribution of the molecules throughout the system. This process is called diffusion (Everett and Everett, n.d.). Diffusion occurs naturally, with the net movement of particles flowing from an area...
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...Crystallization is the (natural or artificial) process of formation of solid crystals precipitating from a solution, melt or more rarely depositeddirectly from a gas. Crystallization is also a chemical solid–liquid separation technique, in which mass transfer of a solute from the liquid solution to a pure solid crystalline phase occurs. In chemical engineering crystallization occurs in a crystallizer. Crystallization is therefore an aspect ofprecipitation, obtained through a variation of the solubility conditions of the solute in the solvent, as compared to precipitation due to chemical reaction. PROCESS: The crystallization process consists of two major events, nucleation and crystal growth. Nucleation is the step where the solute molecules dispersed in the solvent start to gather into clusters, on the nanometer scale. The crystal growth is the subsequent growth of the nuclei that succeed in achieving the critical cluster size. Nucleation and growth continue to occur simultaneously while the supersaturation exists. Crystallization in nature There are many examples of natural process that involve crystallization. Geological time scale process examples include: Natural (mineral) crystal formation (see also gemstone); Stalactite/stalagmite, rings formation. Usual time scale process examples include: Snow flakes formation (see also Koch snowflake); Honey crystallization (nearly all types of honey crystallize). Artificial methods For crystallization (see also recrystallization)...
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