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Mascots in Advertising

In: Business and Management

Submitted By parulsood
Words 7496
Pages 30
AMITY SCHOOL OF COMMUNICATION AMITY UNIVERSITY, NOIDA.

TERM PAPER ON:
Use of Mascots in Advertising.

SUBMITTED TO: PROF. Amit Kumar Dutta
AMITY UNIVERSITY, NOIDA

SUBMITTED BY: ABHIMANYU KARNATAK
BJ&MC- II A (2011-2014)
AMITY SCHOOL OF COMMUNICATION,
AMITY UNIVERSITY

Title

USE OF MASSCOTS IN ADVERTISING

Acknowledgement

I put forth my heartiest thanks to AMIT SIR for giving me this opportunity to work on such an interesting topic- use of mascots in advertisement and is it degrading the status of women? The topic has been a concern and talk of every town and I am glad to have received a topic that I would enjoy working on. All thanks to sir.

Thanking you for your inspiration and support

Table of Contents

1) Title
2) Table of contents
3) Key words
4) Objective and purpose of the study
5) Introduction
6) Literature Review
7) Hypothesis
8) Methodology
9) Analysis of data with regards to hypothesis so assumed earlier
10) Findings
11) Inferences
12) Conclusion and result
13) Bibliography
14) Appendix

Keywords

Masscots - A person, animal, or object believed to bring good luck, especially one kept as the symbol of an organization such as a sports team.

Brand recognition- The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colors.

Objective of study
There has been a tremendous increase in use of mascots recently in the advertising world . Mascots are not new they are being used since ages as they are believed to bring luck they are always associated with sports teams ....

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