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Masculinity and the Media

In: Business and Management

Submitted By psherretta
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Masculinity and Class in Media

The Media consistently uses the power of masculinity and class to entertain and increase profits. The public either buy into these depictions or find them repulsive. The media continues this lucrative behavior because it reflects everyday images and the lives of many viewers. This week’s assigned readings demonstrate how the white male working-class buffoon and white and black male masculinity create negative images that are embraced by certain audiences. The articles describe examples of how masculinity and class are incorporated into the creative ideas in Hollywood. As consumers we either accept these views or choose not to participate. Other than activist groups, the public at large rarely demands alternative programming and advertisements.

“Ralph, Fred, Archie, Homer and the King of Queens: Why television keeps re-creating the white male working-class buffoon”, Butsch, describes the differences between Hollywood’s portrayals of buffoon heads of household in shows such as I Love Lucy and The Brady Brunch and the irresponsible heads of household in The Flintstones and The Simpsons. In addition, “Advertising and the Construction of Violet White Masculinity: From Eminem to Clinique for Men”, Katz, explains Hollywood’s utilization of violet behavior by action adventure actors such as Sylvester Stallone and Bruce Willis. Consequently, “The White Man’s Burden: Gonzo Pornography and the Construction of Black Masculinity”, Dines, explains how other media outlets sexualize inequality between men and women in pornographic images. “Eminem in Mainstream Public Discourse: Whiteness and the Appropriation of Black Masculinity”, Martin and Yep, describes black masculinity as inherently angry and provides and example of how rap artists capitalize on this behavior to gain credibility. The articles’ reoccurring…...

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