Another example of Bateman’s struggle with masculinity as a result of consumerism is illustrated in the chapter ‘Lunch with Bethany’ (p.230-247). The chapter begins with Bateman being incredibly nervous, despite ‘lifting weights in the office’ and working out that morning (p.230). However, he blames his nervousness on a new Italian hair mousse he is wearing (p.230); his irrational, narcissistic worrying continues where he asks Bethany ‘How’s my hair?’ (p.232). This suggests that conspicuous consumption and materialism has caused Bateman to be so vapidly anxious about hair mousse that it causes his hands to tremble and his breathing to be ‘hard’, as his hair needs to be perfect in order to express the ‘correct’ image to Bethany (p.232). Bateman’s