Premium Essay

Maslow Paper

In: Business and Management

Submitted By spencerslong7
Words 375
Pages 2
In 1943, Abraham Maslow proposed a theory called the hierarchy of needs in his paper called A Theory of Human Motivation. Maslow's hierarchy of needs is a description of the needs that motivate human behavior. The first need is physiological needs. People on this level tend to be sick or in emergency type situations or they have biological needs for physical stability. The second need is safety. On this level people would want to live in a safe area away from threats. Next, there are needs of love and belonging. On this level, people need to feel loved and loving one's self has not been fully discovered. Fourth, humans have needs of esteem, such as the need for being respected. They also value the opinions of others in order to believe in themselves. The final need in the hierarchy is the need for self-actualization. People on this level are fully functional, acting purely on their own will and have a healthy personality. Maslow suggested that human behavior and decision-making are motivated by one of the five need levels in his hierarchy. Applied to marketing your ability to effectively appeal to one of these motivational drivers is a key factor of your potential success. Non-essential services, massage treatments or custom tailoring, may be marketed successfully to those in the fourth or fifth level of Maslow's hierarchy because those people are driven by the needs for increased self-esteem and realizing their full potential. The same marketing promotion is unlikely to attract to those on the first level, as they are driven by the most basic of human needs. In the television ad that I found depicts four people from different background wanting something different from their alarm company. What ADT does is cover a lot of target audience by showing how versatile and useful their product is. They are able to appeal to customers by attracting their need of safety....

Similar Documents

Free Essay

Good

...ORGANIZATIONAL DEVELOPMENT AND BEHAVIORAL FACTORS Mgmt 605-M02 Mondays 6:00-8:10 p.m. DESCRIPTION This course links the classical management process to the analysis of human behavior. How do people think, analyze a situation, and how they behave. The practicing manager should gain theoretical knowledge on which to base experience and/or intuition when making decisions or solving problems involving the human dimension in the organization. In this course you are going to learn a series of models: 1) The individual—to help you understand, predict, and modify an individual’s behavior. 2) Perception of people—how such perception differs from other perceptions aspects and its importance 3) Functions of the managerial brain—how it works, makes decisions, solves problems, creates ideas 3) Dimensions of communications—to enable you to understand the basics of transmittal of knowledge 2) Two person interactions—so that you can understand conflict, leadership behavior, negotiations. 3) Small group functions,--so that you can understand when and why they are strong and get results and when they are weak and become failures 4) The large organization—so that you can utilize their strengths in marshalling human resources to get the work out and how they can adapt to changing times. If you have any problems with this course, doing the work or meeting standards, speak to your instructor before you receive failing grades or other unpleasant consequences. When you......

Words: 22795 - Pages: 92

Premium Essay

Personality Theory

...Personality Theory Paper 1 Personality Theory Paper Venetia Berry PSYCH 504 Personality Theories September 19, 2011 Dr. Bridgette Jenkins Running Head: Personality Theory Paper 2 Abstract In this paper, I will discuss how Abraham Maslow theory, hierarachy of needs has influenced my understanding of personalities and behaviors of people in society and in the work place. I will also discuss how this theory has influenced my role in society and din the work place, along with my interactions with others. Running Head: Personality Theory Paper 3 Abraham Maslow Abraham Maslow was born in Brooklyn, New York in 1908. He was the oldest of seven children. His parents were Jewish immigrants from Russia who were uneducated. His parents pushed him hard for academic success. Growing up he became very lonely as a boy and found his interest in reading books (Boeree, 2006). Maslow first studied law at City College of New York (CCNY). After three semesters, he transferred to Cornell and then back to CCNY (Boeree, 2006). After he married, he moved to Wisconsin and attended the University of Wisconsin, where he became interested in psychology (Boeree, 2006). While attending the University of Wisconsin, he met and worked with Harry Harlow who was known for his experiments with baby rhesus monkeys and attachment behavior (Boeree, 2006). ......

Words: 629 - Pages: 3

Premium Essay

Pshycology

...THINKING AND INTELLIGENCE PAPER PAMELA SMITH PSY 211 ESSENTIALS OF PSYCHOLOGY 10-17-2013 INSTRUCTOR : HARRY MILLS Maslow's hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in Psychological Review. Maslow, A.H. (1943). A theory of human motivation. This hierarchy is most often displayed as a pyramid. The lowest levels of the pyramid are made up of the most basic needs, while the more complex needs are located at the top of the pyramid. Needs at the bottom of the pyramid are basic physical requirements including the need for food, water, sleep, and warmth. Once these lower-level needs have been met, people can move on to the next level of needs, which are for safety and security. As people progress up the pyramid, needs become increasingly psychological and social. Soon, the need for love, friendship, and intimacy become important. Further up the pyramid, the need for personal esteem and feelings of accomplishment take priority. Like Carl Rogers, Maslow emphasized the importance of self-actualization, which is a process of growing and developing as a person in order to achieve individual potential. Abraham Maslow believed that these needs are similar to instincts and play a major role in motivating behavior. Physiological, security, social, and esteem needs are deficiency needs (also known as D-needs), meaning that these needs arise due to deprivation. Satisfying these lower-level......

Words: 583 - Pages: 3

Premium Essay

Humanstic Paper

...the help of a humanistic therapist any individual can reach their full potential. However, humanistic believe that individuals cannot reach full potential unless all of their needs are met. Abraham Maslow explained in the Hierarchy of needs that an individual’s needs must be met in a specific order before the individual can reach full potential or self-actualization. Full potential is not reached until the individual has fulfilled physical needs such as hunger, safety, belonging, and self-esteem. Individuals that do not have the ability to fulfill the hierarchy of needs often display personality that is unhealthy or dysfunctional. Rogers and Maslow Carl Rogers created the idea of person-centered therapy which shares a few similarities with Abraham Maslow’s hierarchy of needs. In person-centered therapy, the client sets their own path of therapy. The client comes up with goals and how they plan to obtain the goals. Maslow proposed everyone has needs that must be met before an individual betters themselves; however, person-centered therapy allows an individual to lack in some needs while developing their personality traits. Person-centered therapy does not focus on individual differences in clients. Maslow focuses on individual development in addition to development as a whole. Maslow believed an individual needs to fulfill the needs at the bottom level before they can move on to the next level of need. He defined our basic or physiological needs as water, food, and......

Words: 951 - Pages: 4

Premium Essay

Motivation Theories

...how to increase motivation in the workplace. Motivation is an important area of business research and there are two categories of motivation theories: content theories and process theories. Content theories emphasize the needs that motivate people and process theories explain how employees choose behaviors to meet their needs and how they determine whether their choices were successful (Plunkett, 2008). A theory of motivation that offers the best chance of increasing productivity in my workplace the content theory: the hierarchy of needs. Hierarchy of needs was developed by the psychologist Abraham H. Maslow who based his study of motivation on a hierarchy of needs (Plunkett, 2008). According to humanist psychologist Abraham Maslow, our actions are motivated in order to achieve certain needs. Maslow first introduced his concept of a hierarchy of needs in his 1943 paper, "A Theory of Human Motivation" and in his subsequent book, Motivation and Personality. This hierarchy suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs...

Words: 592 - Pages: 3

Premium Essay

Week 4 Paper

...Personality Analysis PSY/ 405 April 29, 2013 Dave Brueshoff Personality Analysis In this paper I will compare and contrast dispositional, humanistic and existential theories of personality. I will also give the basic underlying assumptions of each of these approaches to personality and analyze the characteristics to each of these theories. I will also explain the interpersonal relational aspects that are associated with these theories. According to aboutpsychology.com Humanistic theories of personality stress the basic goodness of human beings and the need to achieve one's full potential. Learn more about some of the major humanistic theories of personality. Comparing and Contrasting When looking at the humanistic and existential theories of personality these theories the individual on a holistic sense. Humanistic and existential theories and dispositional theories are all similar because they all search for an understanding the importance of behavior based on the individuals personal perception of life. All these theories focus on conscious decision making, free will and abilities. According to Abraham Maslow he looked at the humanistic approach to personality as taking full advantage of opportunities available to them and explores new ideas that would improve their life. Maslow also believed that there are many opportunities to people but first they have to be self-actualized. Maslow referred to these qualities in those who are self-actualized, as B-values......

Words: 1295 - Pages: 6

Premium Essay

Biological and Humanistic

...Biological and Humanistic Approaches to Personality Biological and Humanistic Approaches to Personality People often speak of personality as if it were a product such as a colored tie that gave life to an old suit. Not only that, sometimes we speak as if personality consisted of attractive and admirable traits: affection, charm, honesty. But as we shall see in this paper, for a psychologist’s personality is much more complex than that, it involves the regular use of the term, and includes both positive and negative traits. Another aspect of our definition is that personality persists across time and situations. Whether reflect our own conduct or interpret the acts of another person, we hope to find consistency. If someone is friendly someday, we would be surprised if they show rough the next day. If a relative, who is normally quiet and attentive, suddenly becomes aggressive and disrespectful, we often care about and seek an explanation. We know that life is not as predictable as a TV series, but we expect a degree of consistency, a pattern that reflects the unique personality of each individual. And when faced with the inconsistency, we suspect that something is wrong. Thus, the personality concept gives some degree of predictability and stability to the individual. As we analyzed the biological and humanistic approaches to personality, we encountered that Feist and Feist, (Feist, 2009), said that “although no single definition is acceptable to all personality......

Words: 1130 - Pages: 5

Premium Essay

Humanistic Theories

...Humanistic and Existential Personality Theories Paper Humanistic and Existential Personality Theories Paper Abraham Maslow introduced the holistic-dynamic theory, which suggests that a person’s actions are constantly being motivated directly by one need, or another (Feist, 2013). The holistic-dynamic theory also suggests that a person has the potential to grow towards what Maslow deemed self-actualization, or reaching full potential. In order to achieve this goal of self-actualization, you must first satisfy all of the other needs on a pyramid that Maslow created (Feist, 2013). The hierarchy of needs starts at the bottom with physiological needs, like hunger and sleep. In order for one to move to the next tier of the pyramid, they must obtain relative satisfaction in this level. If someone is constantly hungry, maybe because they are homeless, they will never move past the motivation for their next meal. The second tier is safety, third is love and belongingness, fourth is esteem, and the final tier is self-actualization (Feist, 2013). In the case of personality development, Maslow’s hierarchy of needs gives each individual something to strive towards. In the end, the goal is to be self-actualized; the best person you can possibly be. The hierarchy affects interpersonal relationships, as well, in that each level deals with how you deal with another person, or community. To achieve safety, you must be in a place you feel safe, with people that you are safe around...

Words: 1592 - Pages: 7

Premium Essay

Psychological Needs

...Psychological Needs Paper Psychologist Abraham Maslow developed his model of human motivation in the 1940s and 1950s. His model of motivation was name the hierarchy of needs, which consisted of five levels. A pyramid was created to explain his concept of needing basic primary needs before a person can reach the top, which leads ultimately to self-actualization. Beginning from the bottom of the pyramid was physiological needs; such as water and food and air to breathe. A person cannot occupy oneself with thoughts of purpose or desire when survivability is number one. Second, security needs; security and safety. This is a form of shelter from the environment, the same reason there are bank accounts and locks on front doors. Third, belongingness and love needs; intimate relationships and friends. Many go through depression in their teenage years because the feelings of not fitting in can be acute and overwhelming. These needs are fulfilled through joining clubs or just in the company of good friends. Four, esteem needs; prestige and feelings of accomplishment. Humans are apparently social creatures, and have needs that address our self-worth that feed our ego. We form friendships and relationships with the people that make us feel good about ourselves. Five, self-actualizing needs; achieving one’s full potential, including creative activities. The top of pyramid is the million answer, at least Maslow thought so. But he also had a hard time defining what this meant. Maslow’s......

Words: 595 - Pages: 3

Premium Essay

Personality Theory Analysis

...Personality Theory Analysis Jesica Peterson PSY405 August 10, 2015 Patti Tolar Personality Theory Analysis There is no one single definition of personality; however, there are many different theories on how they develop. The description of personality given by Feist, Feist, and Roberts is that “personality is a pattern of relatively permanent traits and unique characteristics that give both consistency and individuality to a person’s behavior” (p.4). Many different theorists have taken their own approach to this description and developed different theories as to why and how personality develops in each individual. Throughout this paper the two theories that will be discussed are Dispositional and Humanistic theories of personality. Dispositional Theory of Personality Dispositional theories of personality hold the assumption that each individual possess stable, long-lasting dispositions in order to portray specific behaviors (Westmont College, 2002). The dispositions that each person has appear in various and diverse situations. The display of disposition can help predict behaviors in future situations (Westmont College, 2002). Each individual has a different set of dispositions that imply uniqueness in that individual (Feist, Feist, & Roberts, 2013). Gordon Allport was a theorist who was best known for his trait theory of personality (Cherry, n/d). He developed his theory by searching through the dictionary for words that seemed to describe......

Words: 1420 - Pages: 6

Premium Essay

Biblography

...INSTRUCTION FORM ------------------------------------------------- Introduction to Psychology 250391 Essay Student name/number: Name: Student Id: Courtney Gomez- 22336776 ------------------------------------------------- ------------------------------------------------- Exam grade: 56 ------------------------------------------------- Date/Instructor: 3-18-16 JL ------------------------------------------------- ------------------------------------------------- Dear Student, ------------------------------------------------- You have earned a failing grade on this exam. According to the Academic Policies in the Penn Foster College Student Handbook, you must now complete a retake exam. For this retake, you may rework your paper about __motivation_. ------------------------------------------------- Review all the study materials and self-checks for the lesson related to this assignment. Contact the school with any questions about the requirements. As you draft and revise be sure to incorporate the instructional tips provided in the evaluation of your first attempt and in the Retake Guidance that follows this form. ------------------------------------------------- Submit the required retake assignment to the school with this form no later than two weeks from the above date. If submitting your retake online, copy and paste this form as the first page of the document containing your exam. ------------------------------------------------- If you do......

Words: 1645 - Pages: 7

Premium Essay

Theories

...Approaches to Personality Paper By: LaTreena Alexander PSY/250 December 5, 2014 John Muench The biological approaches to personality are important elements needed in order to analyze each part of the process effectively. The information being presented uses Maslow’s hierarchy of needs to discuss the extent to which growth needs influence personality formation. The biological factors that influence the formation of personality are being described while the relationship of biological factors to Maslow’s theory of personality is being examined. The basic aspects of humanistic theory that are incompatible with biological explanations of personality are thoroughly explained within this informative paper. Through analyzing and researching Maslow’s hierarchy of needs one can get the full basic knowledge and understanding of how growth needs influence personality. Maslow made a pyramid known as the Maslow’s Hierarchy of Needs which was all based on two different groups made up of deficiency needs and growth needs. Within the deficiency needs there are lower needs that have to be attended to before moving on to higher needs, and once this happens a person can act to remove a deficiency in one is ever found in the future. The first four levels of needs are physiological such as hunger and thirst, safety and security, a sense of belongingness and love with others, and esteem to achieve specific goals or to gain approval for an achievement. According to Maslow, people act on......

Words: 1083 - Pages: 5

Premium Essay

History of Psychology

...History and Systems of Psychology History and Systems of Psychology The beginnings of Psychology seem to be up for debate. This is because it started off as as a totally different discipline. Philosophy is the true origin of Pyschology. In this paper these origins will be discussed along with the ideas, and systems that were put into play to allow Psychology to become its very own discipline. Psychology seems to be one of the oldest fields of science, and at the same time one of the youngest. This is because the main study of Psychology which is the mind, can be linked all the way back to Greek Philosophers of the 5th century B.C. People who view Psychology from this view see it as ancient. At the same time with the emergence of modern science, Psychologist began to use these new tools in Physical and Natural Sciences to take a more in depth and practical look at human behavior. People who take the latter into account view it as a very, very modern science. The first to delve into Psychology were the Ancient Greek Philosophers. These philosophers of the Old World stated that everything should be questioned. Socrates believed that the only thing he knows, is that he knows nothing. Being one of the first of the early philosophers to question everything including himself. He also believes what many Psychologist do today, that many people do bad things out of ignorance of knowing the bad that they are doing. Plato believed that humans are a body, which is material and......

Words: 852 - Pages: 4

Premium Essay

Language and Self Actualization

...ACHIEVING SELF-ACTUALIZATION THROUGH LANGUAGE AND COMMUNICATION By OLADEJI, K. O. (08024237596 kabeerkunle@yahoo.com) The Polytechnic Ibadan, Adeseun Ogundoyin Campus, Eruwa and OGUNDEPO Abimbola Olusola (08077532416 solaogundepo@gmail.com) Emmanuel Alayande College of Education, Oyo Lanlate Campus, Lanlate. A Conference Paper presented at the Annual National Conference of the School of Languages, Federal College of Education, Osiele Abeokuta. ABSTRACT A self actualized person is one that has met almost all his needs and can confidently sit back and say “ I am fulfilled”. It is a kind of Eldorado that every human being desires. it is the achievement of one’s fullest intellectual and emotional potentials that psychologists call self-actualization. This paper has as its focus, the roles of language in human efforts to achieve self actualization. This paper attempts to put the concepts “language” and “self actualization” in proper perspectives. Various definitions of language and communication were examined while a discussion of self-actualization was also undertaken. The paper went ahead to examine functions of language in all human communities and posits that it is unlikely to achieve self actualization without effective communication. It recommends that to assist people to achieve self actualization, among other things, one should ensure a full language development of children, provide a language enriching environment, avoid use of language that......

Words: 2271 - Pages: 10

Premium Essay

Maslow's Need Aproach

...Maslow’s Need Approach Instinct (ĭn'stĭngkt') An inherited tendency of an organism to behave in a certain way, usually in reaction to its environment and for the purpose of fulfilling a specific need (1). There are several requirements for a behavior to be considered an instinct such as being unmodifiable or triggered by some event in the environment or an event that happens in every member of a species. Depending on the theorist and their discipline, such as Maslow, an instinct is something that no longer exists in the human species. Some psychoanalysts insist that instinct is a major motivational force sometimes referred to as an instinctual drive. Regardless of how it is labeled or classified, there are basic needs that exist in all human beings, needs that motivate humans to satisfy those needs at different levels of developmental growth. According Abraham Maslow, these needs exist in a hierarchy of importance and prevalence during said human beings development through life. At the time that Maslow wrote his paper in 1943, A Theory of Human Motivation, there were five levels of needs that a human should experience though their development. Maslow’s Hierarchy of Needs If, in fact these needs strongly influence the behavior of an individual, it would be most beneficial for management to understand these needs. An understanding can provide the ability to satisfy these needs, intern creating a mutually beneficial and productive situation. Physiological......

Words: 1990 - Pages: 8