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Mass Comm

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ACTION PLAN ACTIVITY | RATIONALE | TIME | GOAL | Meet with client | To exchange ideas and gather information | October 1, 2014 | To gather client research information | Develop outline for proposal | To present to supervisor | October 2,2014 | To gain confirmation to officially begin campaign | Contact Bess Fm re outside broadcasts | To identify OB host and cost | October 3, 2014 | To gain confirmation start designing and promotion of events. | Design posters for | To be posted on Facebook and in businesses in Mandeville | October 4, 2014 | Publicity | Meet with client | To discuss OB plans | October 7, 2014 | To ensure event is successful | Meet with client | To finalize OB plans | October 11, 2014 | To ensure event is successful | Meet with client | To discuss career day at Zion Hill primary and Cross Keys Primary | October 11, 2014 | To ensure activity is successful | Event : Career day at Zion Hill Primary | Take photos | October 15, 2014 | Publicity | Event : OB #1 | Take photos | October 15, 2014 | Publicity | Event : career day at Cross Keys High School | | October, 17, 2014 | Publicity | Prepare questionnaire | To be distributed to target audiences | October 17, 2014 | To collect data needed for research | Distribute questionnaires | To gather data | October 21, 2014 | To collect data needed for research | Meet with client | To finalize arrangements for OB #2 | October 21,2014 | To ensure event runs smoothly | Event OB #2 | | October 22, 2014 | Publicity | Shoot webisodes | To upload to YouTube channel | October 28,2014 | Publicity | Meet with client | To finalize OB #3 | October 28, 2014 | To ensure event runs smoothly | Send email to Khadene Foote (Smile Ja Producer) | To secure slot on the programme | November 10, 2014 | Major publicity | Meet with client | To discuss possible Poetry Jam | November 13, 2014 | | Meet with client | To discuss TVJ Interview | November 20, 2014 | To ensure interview runs smoothly | Meet with client | To finalize TVJ interview arrangement | November 25, 2014 | To ensure interview runs smoothly | Event : TVJ interview | Take photos, get client comfortable | November 26, 2014 | Publicity | Meet with client | To discuss Master cleanse | November 29,2014 | | Design master cleanse Poster | To be sent out on WhatsApp and posted on Facebook | December 6, 2014 | To ensure awareness | Meet with Patrick Barrett | To discuss booth space at Rebel Salute | December 13,2014 | To secure booth space at rebel salute | Meet with client | To change plans and plan OB #4 | December 20, 3014 | To ensure it runs smoothly | Meet with client | Meet with client to discuss Rebel Salute | December 20,2014 | To secure booth at event | Event: OB #4 | | December 31, 2014 | Publicity | Meet with client | To finalize Rebel Salute plans | January 15, 2014 | To ensure everything is in place | Event: Rebel Salute | Take photos | January 16-17, 2014 | Publicity | Upload edited Promo vid to Facebook page | | January 22, 2014 | Awareness |

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