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Mass Media Research

In: Computers and Technology

Submitted By Canfield
Words 780
Pages 4
a) TOPIC FOCUS

Mass media are defined as media which have their proper program and constitute their own audience. Mass media research, accordingly, deals with the production of programs and the consumption of the audience. For both perspectives, research topics are justified, data sources are introduced, and recommendation for the research infrastructure are given. As for media production, the establishment of a central media content archive is recommended where content analytic time series of public agencies as well as of individual researchers are collected. Furthermore, the development of a unified content analytical system and the promotion of cross-national comparisons are recommended. As for media consumption, the provision of privately funded data for the scientific community, the promotion of cross-national comparisons and the linkage of programs and audience data are recommended.

Choosing “Apple” as a topic to focus on is a good choice because it relates to its brand’s product launch, research sources, figures and percentage, market shares and target audience. Apple has a strong brand loyalty, which results in returning customers. The consumers purchasing Apple products prefer the same brand in every product category available. Moreover, the cost of gaining new customers is a lot more expensive than keeping an existing one. Also, the number of consumers switching from other brands to Apple is increasing as it can be seen that the market share of Apple is increasing steadily. The position of innovative and technologically advanced products which are simple to use and brief product range catch the attention of consumers as it does not confuse the customers between its own product lines.
OPERATIONAL DEFINITIONS

I. Analysis of Apple INC.
A: STRENGTHS
1. Financially Capable
The company is among the top players in the IT industry, particularly in the...

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