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Mass Media Usage

In: Social Issues

Submitted By Agioscia
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Pages 4
Introduction to Media Industries
Media Visualization Essay

Media Usage Mass media has become a powerful tool in shaping our culture, and is largely reflective of our society today. According to our text book and class lecture notes, mass media can be loosely defined as the technological vehicles through which mass communication takes place, along with the industries which control them. Over the years, mass media, has had a profound effect on American society, on its culture, and on the individuals exposed to the media. Mass media effects people differently because of varied amounts of exposure and formats; however with the convergence of media, todays society fails to recognize the immense influence that mass communication has on every one of us. While keeping track of my involvement in mass communication and media for three days, I became eminently aware of the influence mass media has on me through varied amounts of exposure and mediums. I created six classes of mediums through which mass communication presents itself- television, movies (film), radio, phone (including both landlines and cellular devices), internet, and print. After noting how I received media through differing technological vehicles, I than created my own categories for the roles it plays in my life- entertainment, advertisement, research (both school and personal related), and interpersonal communication. Observing my participation in media through these four lenses produced for me, a better understanding of media use and content. My visualization, showing how much time I spent with each type of media, reveals that entertainment and interpersonal communication are the most common reasons I use mass media. One of the first things I do in the morning, before I even get out of bed, is check my text messages, email, Facebook, and any other convergence type media my

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