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Massmedia

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Submitted By leariwa
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Mass Media Significantly Contributes to the Socialization Process The media has a lot of control over the socialization process. When one looks at the values of a society and one sees that the media has changed significantly over the past thirty years in terms of sexual content, sexual undertones, and violence. People have become numb to programs and reports that in the past would have created a stir. The media has helped to mold our social mores. When the media presents homosexuality in a more pleasant tone, persons have become more accepting of the stands. Rosie O'Donnell was aware of this when she aired her program about families of gay people on a cruise ship. It was addressed at helping to alter public opinion of what constitutes a family in the 21st century. News shows only present the information that will sell. The media operates on the support of sponsors. If an issue is not going to draw public interest, the media will not present it. The news media also reflects the opinions of the person's who create the news as a team. The fashion industry and product market functions on the media attitude that if the public identifies with a product it will sell. In order to sell products sexuality and music serve to entice the public. Yes, the media has a significant impact on the social values and mores in a society. AGENTS OF SOCIALIZATION IN U.S SOCIETY There are four major agents of socialization in the life of many people today. Those major agents are family, school, peers, and mass media. There are also two other agents called religion and workplace. Many people today live on the guidelines of these elements. Family is one of the most important agents ofsocialization. Having a family gives a person certain needs such love and nurture. Seeing that certain needs are made helps a child social, physical, and emotional growth for the society.

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