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Master Student

In: Business and Management

Submitted By soklang
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Royal University of Law and Economics Case Study 26

“JetBlue Airways IPO Valuation”
Lecturer: Kou Lim Hong Prepared By: 1. Ms. Khoun Davy 2. Ms. Khoun Dalin 3. Ms. Chiem Sothana 4. Mr. Soksithika 5. Mr. Oag Sothearith 6. Mr. Mov Vandara MFM, Group 2 team 6 2011-2012

Outline of The Presentation
I. II. Introduction of Case Study Main Problem

III. Literature Review IV. Case analysis V. Conclusion

Outline of The Presentation
I. II. Introduction of Case Study Main Problem

III. Literature Review IV. Case analysis V. Conclusion

Introduction of Case Study
JetBlue Airway Background
 JetBlue airways are a low cost airline established in July 1999 by David Neeleman.  David Neeleman was experienced in the operations of airline and start up airlines.  The airline was to provide new levels of service in the airline travel industry, concentrating on customer service and low fares.

Introduction of Case Study
JetBlue Airway Background
 David Neeleman plan was to commit to innovation in people, policies and technology to keep the companies planes full and thus the company profitable. To ensure this goal and the company’s future David Neeleman assembled and impressive management team and group of investors. JetBlue’s COO was to be David Barger ex-vice president of Continental Airlines. John Owen who was executive vice-president and treasurer of Southwest Airlines agreed to become JetBlue’s CFO.

Introduction of Case Study
JetBlue Airway Background
 David Neeleman received $130million from venture capital firms such as western president Capital, Chase Capital Partners and Quantum Industry Partners.  Seven months after start up JetBlue had grown rapidly. JetBlue had a small fleet of Airbus A320 planes servicing a few destinations. Mid 2000 the company had added several other destinations.

Introduction of Case Study
JetBlue Airway...

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