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Master of Management

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Submitted By barrywu1986
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|Culture Analysis |

Analysis Objective
|According to Eric, Van den Steen (1990), a corporate culture is the sense of shared beliefs and values, through screening, self sorting and manager-directed |
|joint learning. In order to understand the organization culture of KMB, we will identify the values and assumptions share among member of KMB. The culture |
|artefact and shared value demonstrated the belief of former and top management toward to the organizational goals and it gave a guideline to the employees’ |
|belief, behavior and shared assumption. We will analyze the culture of KMB with the following steps: |
|Identify the artefacts of KMB, and then conclude the core value of KMB with iceberg model. |
|Examine KMB’s culture value with the contingencies of organizational Culture. |

Culture Artefact
Stories & Legends-Caring Customer, Continuously Innovating
|[pic][pic][pic][pic] |
|[pic][pic] |80 Years Contribution |
| |KMB was established in 1933, and has 80 years contribution to Hong Kong transportation system. It has been the |
| |largest bus operator in Hong Kong for 80 years. During these years, KMB show a strong belief of caring and |
|

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