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Maximize Company Exposure: Internet Marketing Plan

In: Business and Management

Submitted By jspiek23
Words 2344
Pages 10
INTRODUCTION This report explains the benefits of Internet Marketing through social media, advertising through search engines, email and even mobile to name a few. I aim to prove that Internet Marketing can enhance our company’s maximum exposure by its cost efficiency, reliability, personalization, and most importantly, the building relationships it can provide with customers. This introduction describes the project purpose, scope of our study, and format for this report.
PROJECT PURPOSE The magnitude of Internet Marketing can not only enhance our company exposure tremendously but through the benefits of social media and online advertising, we as a company, can grow to even newer heights. All of our advertising will remain legal, honest, decent, and that which will respect the cultural differences and all ethical issues respectfully.
SCOPE OF STUDY The purpose of this report is to determine whether online advertising could increase our company’s exposure on a broader scale but prove that the return on our investment will benefit our company in the long run. Through our extensive Internet Market Analysis we review the following:
• Behavioral Targeting
• Consumer Protection
• Cost Structure
• Brand Recognition
REPORT FORMAT
This report contains three main sections:
1. Building a Company Website
2. Legal Boundaries of Online Advertising
3. Benefits of Online Advertising and Social Media
INTERNET MARKETING ANALYSIS A website will not only give our company credibility but it can help to give an impression that our company is larger and more successful than it may actually be. While establishing an online identity, there are extensive laws to protect us and most importantly, our customers. The FTC or known as the Federal Trade Commission, oversees and regulates advertising, marketing, and trade practices throughout the United States. These laws can…...

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