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Mayo Clinic

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Assume you are the new marketing vice president at the mayo clinic, The CEO and the board has decided to expand their international sales revenues by 100 percent over the next five years. Write a memo to your staff outlining the marketing research that will be needed to support such a strategy. Be specific about sources of secondary data and the best places and media for gathering primary data. Also, be specific about the best methods to use.

TO: Marketing Research Department Staff
From Marketing Vice President
Date: Mar 30, 2014
Sub: Sales Revenue Increase plan

Effectively immediately the CEO and the board of Mayo Clinic have decided to expand international sales revenues by 100% over the next five years. As a part of the marketing department you share a responsibility to ensure this occurrence.

To start identify the five largest potential target markets for international health care; they can be individual countries or geographically and culturally similar areas. In each market identify the most effective ways to communicate the benefits Mayo Clinic has to offer, discuss this with area locals as well as doing your own research. You need to discover the best ways to gain trust from each market.

Primary and secondary research are both necessary. Market strategies international already has expertise in healthcare industry research and should be used for outside primary research forus.to gather secondary research, use the Market strategies international library, international journal of market research, and international market research reports-these last reports can be fond at http://internationalbusinessstrategies.com/.

When conducting research from within mayo clinic all studies should start with exploratory depth interviews and focus groups. From there surveys should be developed and administered

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