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Mba 5501, Advanced Marketing

In: Business and Management

Submitted By amalivie
Words 1466
Pages 6
MBA 5501, Advanced Marketing

Colombia Southern University

Why has Amazon.com succeeded online when so many other companies have failed?
Amazon Inc. is an American international e-commerce business. It started by Jeffrey P. Bezos in the year 1994. It is a world’s largest online retailer, the company managed to survive and successful, while many other companies failed. Amazon.com success largely depends on its ability to structure its business model in unexpected ways (Business Insider)
Amazon.com provides a massive volume of products from various retailers, giving consumers a variety of options to choose from at a twenty four hour, seven days and three hundred and sixty days in the year. Consumer, again have the option to shop at any time of the day and could purchase all items needed at one time without having to go from store to store. To make it easier for consumers, Amazon.com “creates personalized storefronts for each customer by providing more information and more choices than could be found in a typical neighborhood store.
Amazon.com survival and success also depended on its different ventures and willingness to invest in the latest internet technology, which intend made shopping online faster, easier and more personally rewarding to consumers and retailers. The ability to position its self not only as a bookstore but also as a technology company has not only increase the success of Amazon.com but has also met the retailing needs of companies of virtually all sizes and different products.
The recent services of Amazon.com that includes unlimited free two day shipping has crippled the business of most companies. This strategy has boost customers spending at Amazon.com and increased sales. The Amazon.com prime program provides unlimited express shipping and free shipping and price cut on most products. This plan helps the store to build, loyalty, and...

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