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Mba 5501 Final Marketing Plan

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Submitted By tls7271
Words 8012
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Arimount Marketing Plan
1.0 Executive Summary Arimount is one of the world's leading fast moving consumer goods companies. It offers products across foods, home and personal care categories. Arimount first and foremost operates in America. It is headquartered in Dallas, Texas and employs about 171,000 people. I addition to the above products Arimount has also developed a new product called Texas Deluxe deodorant that is in a aerosol can. The product was developed by our leading scientists that allows customers to use the deodorant once every 5 days is they deem necessary. This product is eco friendly and three times the strength of other clinical deodorants. Although there are several competitors that produce deodorants but known that lasts more than 24 hours. The new product for Arimount has been clinically tested. Arimount Sales and Marketing department has purchased an contact list which includes detailed contact information for individuals across Texas in which we will have the initial release of the product. The list not only includes Texas but also the complete area of the Unites States. The “Go To Market” promotion enclosed within will characterize the demarcation in strategy between the geographical regions.
The cost of the purchased list was $2,259.00 with a total of 13,292 individual contact names, which calculates to .17 cents per contact. The number of actual companies has yet to be calculated as the file will require clean up, however, appears to have approximately 3-5 unique companies, which we will talk about our three closest competitors.
2.0 Situation Analysis Arimount sales will identify the prospect among the purchaser and seller sectors to solicit our performing servicing and quality control services. The following action items will be addressed as the purchaser and seller are profiled:
1. Identify the “Decision Makers” within...

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