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Mba 5501 Unit 7 Assignment - Arimount

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Unit 7 Assignment Question 1-3
The first question in this assignment is something that we rarely think about when dealing with marketing of a product. The question is that we must explain our communication objectives and the communication channels Arimount will use to influence our target audience. The purpose of promotion for an business be required to run through previous pronouncements to facilitate were made that connected to the objective advertisement, trade name location as fit as the advertising curriculum. The marketing target and point of the business, concerning to a item for consumption is unambiguous announcement assignment correlated in sequence congregate to achieve the promotion echelon that requirements to be talented concerning a exact addressees for a definite era of occasion. Arimount desires to employ marketing and deal promotional combine for exchange a few words its goods to its clientele. The corporation be supposed to also bring into play by enticement advertising to endorse its goods in the highly developed intensity. The lavishness supplies are seen as uncommon and in short supply and its expenditure is energy by coming together of common forces and commerce feature. It is in addition well-known that sumptuousness possessions present a reduced amount of elasticity in situation the charge and consequently could do with to be advertised at elevated fee to a slot sector. Scrutinize that extravagance merchandise are made to order adaptation of support goods which are contrived according to end user requests and experiences and in attendance are dissimilar proportions to these goods. Additional, these are classified into three echelons of chain of command support on ease of understanding to the patrons. The three points of opulence goods are the inaccessible opulence for the cream of the crop or well off, the intermediary extravagance...

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Mba5501 Syllabus

...MBA 5501, Advanced Marketing Course Syllabus Course Description An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position, competition, and public policy environment related to marketing activities. Prerequisites None Course Textbook Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Explain both the Marketing Concept and the Holistic Marketing Concept. Analyze the macroenvironments as related to the marketing process. Illustrate the use of marketing research and the forecasting of demand. Describe the development of customer value, satisfaction, and loyalty. Explain the use of customer relationship management in cultivating customer relationship. Illustrate the consumer buying process and the organizational buying process. Illustrate market segmentation, market targeting, and brand equity. Describe positioning and differentiation strategies. Illustrate the development of product strategy and explain competitive strategies. Explain the marketing strategies for service companies. Identify and explain the various pricing strategies. Describe the management of the retail and wholesale business. Classify the management of advertising, sales promotion, events, and public relations.......

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