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Mba , I Like Writing

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Submitted By sheemat
Words 260
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PRODUCT MIX
A product mix is the set of all products & items that a particular seller offers for sale.

PRODUCT LINE
A group of products that are closely related, either because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges.

FOUR DIMENSIONS OF PRODUCT MIX
Width
Length
Depth
Consistency

KRAFT FOODS

Product Mix * Biscuits * Cheese & Grocery * Powered Beverages * Confectionery

Product Line * Biscuits * Chips Ahoy! * Oreo * Tiger

* Cheese & Grocery * Kraft Eden Cheese * Cheez Whiz * Miracle Whip * Kraft Real Mayo and Kraft Sandwich Spread * Calumet Baking Powder * Kraft Cheddar Cheese

* Powered Beverages * Tang * Maxwell House * Kool-Aid

* Confectionery * Cadbury * Toblerone * Halls * Clorets * Dentyne

Dimensions of Product Mix:
Width: Four; There are four product Lines
Depth:
* Biscuits: 3 * Cheese & Grocery: 6 * Powered Beverages: 3 * Confectionery: 5
Length: Seventeen; There are seventeen products in all.
Consistency: The product lines are consistent as all these products are eatables and are useful to the same set of consumers.

P&G
PRODUCT MIX * Detergents * Hair Care * Food * Other Products * Beauty Products

PRODUCT LINE * Detergents * Ariel * Dawn * Gain * Tide

* Hair Care * Head & Shoulders * Pantene * Rejoice * Wella

* Food * Iams * Pringles

* Other Products * Oral-B * Duracell

* Beauty Products * Gillette * Olay Dimensions of Product Mix:
Width: Five; There are five product lines.
Length: Fourteen; There are fourteen products in all.
Depth:
* Detergents: 4

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