Coca-Cola is a carbonated soft drink produced by the Coca-Cola Company of Atlanta, Georgia. It was invented in the late 19th century by John Pemberton. John Pemberton was wounded in the American Civil War and became addicted to morphine. Pemberton began looking for a substitute for morphine and stumbled across the Coca-Cola recipe in the process. The Coca-Cola company has introduced other cola drinks under the coke brand name. The most common are; Diet Coke, Caffeine free Coca-Cola, Coca-Cola Cherry, Coca-Cola zero and Coca-Cola Vanilla. Atlanta business man Asa Griggs Candler secured rights to the business for about $2,300. Candler went on to not only become Coca-Cola's first president, but also the first to bring real vision to the business and brand. In 2009, the company launched Live Positively. Live Positively is a public commitment to making a positive difference in the world by redesigning the way we work and live (The Coca-Cola company). Live positively includes goals for providing and tailoring drinks for everyday lifestyles, supporting active and healthy living programs, building sustainable communities, cutting our carbon emissions, establishing a sustainable water operating creating a safe work environment and recycling packages. Today, Coca-Cola has a brand that is recognized all around the world. Coca-Cola is one of the most iconic soft drink manufacturers in the world. Coca-Cola offers more than 500 brands in over 200 countries and serves over 1.6 billion servings each day. The company operates a franchised distribution system dating back to 1889. The company's top line promotions includes the promotional activities intended towards mass consumers using mass consumers using mass media. Coca-Cola was one of the first companies to recognize the power of coupons for sales promotion purposes. In 1887, Asa Griggs Candler helped to launch the