...pertaining to the use of prison and forced labor. What is the time frame of each issue? The time frame stem from 1997, 2000, 2003 and the 1990’s. Which issues should have the highest priority? I believe that the treatment in the workplace should have the highest priority. Because of the child labor, working hours, compensation and discrimination practices. What overall strategy should McDonald’s adopt dealing with these nonmarket issues? Calorie intake had increased about 10 percent, and the strenuousness of work had decreased. Moreover, technological change had substantially reduced the relative cost of food, leading people to eat more while Mc Donald’s contribution on the obesity crises, and related epidemics of heart disease and diabetes. The cheeseburger bill strips the public to seek redress against food manufacturer for their Mc Donald’s should practice fair labor, environmental, and animal welfare practices throughout their corporation because they have a bigger reasonability to their consumers. Reference David. Baron, Business and its Environment, Sixth Edition; 2010 Prentice...
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...| An essay on mc donald'sWhile many learned professors have abandoned hope of ever discovering the truth behind mc donald's, I for one feel that it is still a worthy cause for examination. At one stage or another, every man woman or child will be faced with the issue of mc donald's. Remarkably mc donald's is heralded by shopkeepers and investment bankers alike, leading many to state that its influence on western cinema has not been given proper recognition. It still has the power to shock the upper echelons of progressive service sector organisations, trapped by their infamous history. At the heart of the subject are a number of key factors. I plan to examine each of these factors in detail and and asses their importance.Social FactorsSociety is a simple word with a very complex definition. When Lance Bandaner said 'twelve times I've traversed the ocean of youthful ambition but society still collects my foot prints' [1] he could have been making a reference to mc donald's, but probably not. Both tyranny and democracy are tried and questioned. Yet mc donald's smells of success.Some analysts have been tempted to disregard mc donald's. I haven’t. It grows stonger every day.Economic FactorsDerived from 'oikonomikos,' which means skilled in household management, the word economics is synonymous with mc donald's. We will study the JTB-Guide-Dog model, which I hope will be familiar to most readers. Annual Military Budget | | | | mc donald's | It is apparent from the graph that...
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...Mc Donald’s case: I. Overall success: -Founded: 1955 - Franchising since: 1955 - History: Ray Kroc, a milkshake mixer salesman, ventured to California in 1954 to visit McDonald's hamburger stand, where he heard they were running eight mixers at once. Kroc was impressed by how rapidly customers were served and, seeing an opportunity to sell many more milkshake machines, encouraged brothers Dick and Mac McDonald to open a chain of their restaurants. Kroc became their business partner and opened the first McDonald's in Des Plaines, Illinois in 1955. McDonald's and the Golden Arches have since become an internationally-recognized symbol of quick-service hamburgers, fries, chicken, breakfast items, salads and milkshakes. - The business model works, and with national and international advertising, McDonald’s Corporation manages to serve 27 million Americans everyday. - 32,478 units gives employments to 1,5 million people (2009). - McDonald's brand is in 122 countries around the world. Over thirty thousand locations serve 51 million customers worldwide each day. - More than 70 percent of McDonald's restaurants around the world are owned and operated by independent local businesspeople. - Revenue: $22,745 million (2009) II. Mc Donald’s and franchisee agreement: * Initial required cash liquidity: 300,000 (2009) * Total investment: $1,057,200 - $1,885,000 - Franchise fee: $45,000 - Terms of agreement: 20 years, renewal * Initial (franchise) fee * Royalty...
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...Operational Management Table of Contents 1 INTRODUCTION 3 2 THE SCOPE OF OPERATIONS MANAGMETNT 3 3 LOCATIONAL PLANNING 5 4 QUALITY 7 5 FORECASTS 8 6 INVESTMENT 10 7 CONCLUSION 12 * 1 INTRODUCTION EXPLANATION OF OPERATIONS MANAGEMENT The field of what has been known as production management has expanded in scope to cover management of non-manufacturing or service activities. Because of this broad scope, the field has taken a new name, production and operations management or simply operations management. Operations management is the process by which goods and services are created. We find productive process in all kinds of organized activities. Operations management deals with decision making related to production processes to ensure that the resulting goods or services comply with the specifications, in the amounts and by the schedule required, and at the minimum cost PURPOSE OF THIS PAPER The purpose of this paper is to understand the operations management for the company I work for and to ensure that I can apply the tools that I have learned to the real situation. Issues for the further study are identified. I find the following subjects interest me as part of the company’s operations management and I concentrate on these subjects for this paper. * Locational planning * Quality * Forecasting * Investment * 2 THE SCOPE OF OPERATIONS MANAGMETNT Operations management is the process by which goods and services are created. MAJOR...
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...CHAPTER 12 Measuring Training Effectiveness A large number of organisations are setting up their own training facilities. They are also inviting outside faculty to conduct in-company courses for executives at all levels. This trend will continue because new orientation in managerial and technical areas is necessary for effectively responding to the changing environment of business. Training is expensive if it does not serve the purpose for which it is given. The training should be able to improve the capabilities of individuals and, collectively that of the organisation. If the programme of training does not contribute to the building of organisational capabilities, and, reflect, over a period of time, in improved performance, the loss to the organisation is far greater than the money spent on training. The organisation could lose its competitive edge and its market position. Hence training has to serve identified purposes for the organisation based on a systematic analysis of its own capabilities and the demands upon it that the future scenario may make. The organisation has to identify what skills, attitudes, behaviour, knowledge, conceptual and operating capabilities are needed and which of these can be developed through training and which of these require reorientation in policy and management practices. In our experience very few organisations spend enough time to analyse the situation with care before launching on training programmes. We have seen that even some...
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...Financial Management Group Assignment Team 9 - Bayswater Andrés Lema Eric Shoubridge Farhana Aslam Felipe Hessel Rosa Montes Todd Hanlon 5th December 2012 1: The Financial, Business and Economic Environment for McDonald’s Introduction: The Fast Food Industry and McDonald’s The modern system of fast food franchising is believed to have started in the mid 1930’s when Howard Johnson franchised his second location to a friend as a means to expand operations during the Great Depression. In addition, the drive-thru concept brought explosive growth through delivering food-on-the go. “Fast Food” was added to the Merriam-Webster dictionary in 1951, and U.S. fast food companies are now franchised in over 100 countries. In the U.S. alone there are over 200,000 restaurant locations. Revenue has grown from $6 billion in 1970 to $160 billion in 2011, an 8.6% annualized rate (Sena, 2012). Fast food franchises focus on delivering high volume, low cost, and high speed products. Frequently, food is preheated or precooked and served to-go, though many locations also offer seating for onsite consumption. With all stands, kiosks, or sit-down locations, food is standardized and shipped from central distribution points. Consumers enjoy being able to get a familiar meal in each location, and menus and marketing are the same across all stores (Sena, 2012). McDonald’s (MCD) was founded in California in 1940 under the name “McDonald’s Bar-B-Q”. The original founders, Dick and Mac McDonald...
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...BUSINESS PLAN NGUYEN HUYNH PHUONG TRUC 1357031 TABLE OF CONTENT: I. Executive summary……………………………………………… page 3 II. Situational analysis……………………………………………………. 4 III. Marketing strategy…………………………………………………... 7 IV. Manufacturing plan………………………………………………….. 10 V. Financial plan………………………………………………………... 10 VI. Human resources plan……………………………………………….. 11 I. EXECUTIVE SUMMARY: McDonald’s Corporation is a “Centralized, International company”, which competes in the fast food industry supplying hamburgers, French fries and other consumable items using standardization, heavy expansion and branding as the driving force. McDonald’s operates in over 121 countries and has over 30,000 restaurants worldwide. McDonald’s utilized an intense, rapid expansion into foreign countries through three primary methods, franchising, company owned restaurants, and joint ventures. With the majority of international restaurants stemming from franchising agreements, McDonald’s management relied on this method to aid in the acceptance of a new style of eating into unfamiliar markets. With minimal risk and maximum gains, franchising continues to contribute heavily to McDonald’s international success. With a centralized, international structure, McDonald’s keeps a tight grasp on operations, cost and quality. With an ethnocentric management strategy, McDonald’s relies on domestic based logic and attitudes and transfers them to their international outlets and...
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...There are various aspects of the TOWS matrix that can be applied to Mc Donald’s. The major marketing aspects that are covered in the TOWS matrix are the strength, weaknesses, opportunities, threats and cross matching of these analyses to develop strategies that can be used to enhance situations that may be derived from advantages or improve situations that may cause disadvantages. The strengths that are identified are that Mc Donald’s is a fast food franchise company which takes consideration over the nutritional facts and values of the food that they provide for the consumers. Apart from that, another marketing strength that they have is that they have penetrated the fast paced market by providing delivery services. This delivery services can be obtained at any point of the day as it is a 24-hour service. Mc Donald’s also practices Corporate Social Responsibility to aid the Earth and conserve its resources as well as contributing to society. Weaknesses of Mc Donald’s are that they no doubt a fast food company and that the public are aware that this type of food is unhealthy. The freshness of the products may impose a concern as sometimes, the food that is purchased from Mc Donald’s tastes soggy. In the staff aspect, the Mc Donald’s workers are not paid very high whereby this may affect their performances. Opportunities that can be derived for Mc Donald’s is that they are a large chain company who adheres to the rules and regulations of the countries that they have penetrated...
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...University MNA 4480 Dr Wyant April 12, 2012 Introduction The purpose of this paper is to conduct a case study on Mc Donald’s Corporation. The writer will perform a SWOT analysis, suggest an appropriate mission and vision statement for this company and will provide recommendations for the future success of Mc Donald’s Corporation. Mission Statement “The mission statement defines the direction in which the organization is heading and how it will succeed in reaching its desired goal” (Peter & Donnelly, 2009, p. 8). A mission statement should describe the morals of the business as well as the products offered, target market and the company’s commitment to the consumer. According to the information presented in this case study; Mc Donald’s Corporation does not have a mission statement. The student believes that an appropriate mission statement for this company would be to provide our customers with high quality food and superior service at an affordable price. Vision Statement The vision statement describes where the organization wants to be in the future. The vision statement also describes the purpose and values of the organization, but in future terms. “A clear vision provides the foundation for developing a comprehensive mission statement” (David, 2011, p. 43). According to the information presented in this case study; Mc Donald’s Corporation does not have a vision statement. The student believes that an appropriate vision statement for this company would...
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...Stock Control at McDonald’s Stock Control Careers Stock Control Training Glossary I.T. Customer Services Talking Point Franchising Marketing Construction Franchising Finance at McDonald’s Customer Services Apprenticeships McDonald’s is one of only a handful of brands that command instant recognition in virtually every country in the world. It has more than 30,000 restaurants in over 119 countries, serving approximately 50 million people every day. All businesses face challenges on a daily basis. One of the major challenges facing McDonald’s is managing stock. Stock management involves creating a balance between meeting customers’ needs whilst at the same time minimising waste. Glossary I.T. Waste is reduced by: 1. Accurate forecasting of demand so that products do not have to be thrown away as often. 2. Accurate stock control of raw materials. Marketing Introduction Construction Education Stock Control Marketing Franchising Construction Marketing Construction Franchising Marketing Finance Finance Training Glossary Finance Training Glossary Training I.T. Franchising I.T. Marketing Customer Services Construction Talking Point Apprenticeships Stock Control Franchising Education Stock Control Customer Services Franchising Talking Point Stock Control Marketing Apprenticeships Construction Franchising Marketing Glossary I.T. Stock Control Construction Finance Training Recruitment...
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...1.0 Introduction This case study is discussing about strategic adaptation made by McDonald’s in India in effort to penetrate and sustain its market in the country. India is a country whereby 80% of its population are Hindu and 40% are vegetarian. Hence, for Hindu they should not eat beef because cow is a symbol of holy in their religion and for vegetarian eating any food that related to animals are prohibited. The accelerating numbers of local chain in quick service restaurant that offered food that more attuned to local taste increase the intense of competition. On top of that, the slowing of Indian economy also becomes a major problem for McDonald’s operation. Thus, this study will discuss about the problems facing by McDonald’s in India. In the next section, strategic audit regarding current situation, corporate governance and external and internal factor analysis summary will be presented. Fourth and fifth section is discussing about strategic factors analysis summary and strategy alternatives recommend to McDonald’s in India. For the sixth section, implementation strategy of McDonald’s will be presented and lastly, evaluation and control system in measuring the implementation of strategy are being discussed. 6.0 Implementation strategy of McDonald’s This section is discussing about implementation strategy that McDonald’s used based on the strategy alternative recommended in section five. 6.1 Differentiation strategy Differentiation strategy can be implemented through...
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...Case title: McDonald's "seniors" Restaurant I. Statement of the Problem The perception of younger customers of McDonald's image and the current strategy regarding senior citizen customers . II. Definition of the Problem Suzanne Drolet is manager of a McDonald's restaurant in a city with many "seniors." She worries that with her growing senior citizen customers, the image of her restaurant would change and it will be known for being a non-fast-food restaurant because of the ambiance. If the seniors market will also continue to grow, there would be a crowding problem. She is also taking into consideration of the possibility catering more services to them because the seniors do use their facilities for a much longer time than the average customers. III. Factors Affecting the problem at least 5 factors with brief explanation a. Place or location- Place or location is one of the factors why there are a lot of seniors because they are situated in a place where there are more seniors than the younger generation. b. Image of McDonald's- The image of the restaurant is a factor because it is know for being a fast-food-chain but in their case they are beginning to be perceived as "old people's restaurant." c. Perception of the younger generation- This is a factor because when the younger see the restaurant as non-fast-food restaurant they might get discourage to dine at that place. d. Attachment to customers-This is a factor because of the relationships between...
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...Business situation McDonald’s is facing a possible dilemma in its evolving brand image. The restaurant manager, Lisa Aham is experiencing an increase in the restaurant’s senior market, who utilizes the restaurant, for hours, nontraditional to fast food. The restaurant stay of the senior customers ranges from one to four hours during non-peak morning hours. The current situation must be reevaluated because the senior customers bring in equivalent amounts of profit as the non-senior market, which utilizes the restaurant for a short-period. Aham believes the changing image of the restaurant will discourage younger customers from patronage. As a result of the changing market, Lisa Aham wants to implement special activities, appealing to seniors, during the hours of 9:00 a.m.– 11:00 a.m. to cater to seniors and draw more revenue. Solution Providing activities that are appealing to seniors during the hours of 9:00 a.m. -11:00 a.m. will cater directly to the seniors. These activities will provide a comfortable environment for socialization and dining. Constricting the activities to the restaurant’s meeting room will reserve the other areas of the restaurant for non-senior, fast food, patrons and therefore, provide adequate space for customers. Charging a small, one-time entry, fee will also provide Mrs. Aham with additional profits, otherwise not available. Providing restaurant coupons as prizes will encourage spending among...
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...Table of contents 1. Introduction ................................................................................................................................... 1 1.1. 1.2. 1.3. Structure of the report.............................................................................................................. 1 Mc Donald’s’ Business Model ................................................................................................ 1 Credit crunch ........................................................................................................................... 1 2. Theoretical framework ................................................................................................................. 2 2.1. The credit crunch 2008 ............................................................................................................ 2 The deregulation of the financial markets ....................................................................... 2 The U.S. housing market ................................................................................................. 2 Consequences of the subprime mortgage crisis............................................................... 3 Impact on businesses and consumers in the U.S. ............................................................ 4 2.1.1. 2.1.2. 2.1.3. 2.1.4. 2.2. 2.3. 2.4. 3. SWOT analysis ...................................................................................................
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...Laboratorul 7 Metode in C# Scop: 1. Declararea şi definirea unei metode în limbajul C# 2. Apelarea metodelor Metodele (numite şi funcţii sau proceduri în alte limbaje de programare) împart taskuri complexe în bucăţi mici mai uşor de înţeles şi de programat. Acestea pot fi refolosite cu alte ocazii, în loc să fie rescrise de la zero. Prin utilizarea metodelor se obţine o divizare logică a programelor mari şi complexe. De regulă, ele cuprind o serie de instrucţiuni prin care se efectuează un calcul, se realizează o acţiune, se implementează un algoritm, etc. Ca şi în matematică metoda sau funcţia defineşte un proces care are de regulă rezultate diferite, depinzând de datele iniţiale care se fac cunoscute metodei prin intermediul unor variabile speciale, denumite parametrii formali. Aceştia se includ în paranteze rotunde şi sunt separaţi prin virgulă. O metodă conţine una sau mai multe declaraţii. În C# fiecare metodă efectuează doar o singură sarcină. Fiecare metodă are un nume, care este folosit pentru a apela metoda. Pentru a numi o metodă se poate folosi orice identificator. Atenţie. Nu folosiţi numele main pentru a denumi o metodă deoarece acest cuvânt este folosit pentru metoda care reprezintă punctual de intrare in orice aplicaţie C#. De asemenea, nu se folosesc cuvinte cheie pentru numele metodei. Utilizarea unei metode presupune două elemente distincte: • definirea metodei; •...
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