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Mc Donald

In: Business and Management

Submitted By soniakhan6072
Words 546
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Assignment 1
Spring 2015

Syed Akbar Jamil
Submitted on January 27, 2015
Virginia International University
School of Business
MBA 616 INTERNATIONAL MARKETING
Global marketing strategy of McDonald’s is established on combination of local and global mixed elements of marketing.
1)
The first element is, McDonald’s offers basic items like burgers, french fries and soft drinks in most countries. The popularity of American-style burgers, fries, and soft drinks are growing around the world.
Second element of McDonald’s global marketing strategy (GMS) is a dynamic element in McDonald’s business model restaurants system which can be set up virtually anywhere in the world and the restaurants by themselves offer the consumers a chance to experience for themselves a fast food legend. McDonald’s think global and local but they also act locally. A huge amount of ingredients they use, come from local producer. This decision is also an excellent mean to give them a responsible conscience.

2)
McDonald’s bring to developing countries the chance to get well trained and at the same time the company is acting locally too to enhance the agricultural industry by working together with the local producers. Additionally, life-styles are being changed all over the world; the need to save time and money is growing in countries such as China. People are more and more influenced by the Western-lifestyle, and junk food is part of this culture. Also McDonald’s is offering meal to modify their tastes, and food restrictions (ex: India with beef).
3)
People : McDonald’s cares of its employees, and customers. In France, they communicate a lot through TV about their carrier opportunities.
Product : McDonalds, in order to answer to its clients’ needs all around the globe, worked on customized meals for each of its regions. It depends on religious beliefs, habits, taste etc.
Place

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