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Mc Group’s Vision and Mission

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Mc Group’s Vision and Mission
“ To be a leading apparel & lifestyle business in Asia with various brands to serve different lifestyles. We are committed to be maximizing stakeholders values and customer delights with our best fit quality products, affordable prices, accessible channels and passionate services ”

Competitive Priority of Mc Group * Cost - Mc is the largest share in the jeans market in Thailand, its bargaining power with suppliers is therefore also stronger than competitors and this reduces the risk to Mc’s gross margin to some degree. Apart from economies of scale benefits, larger sales volume will enhance Mc’s bargaining powers with raw materials (fabrics and consumable goods) suppliers and outsourcing (finished goods) suppliers.

Mc is now studying outsourcing new products from Indonesia and Cambodia where production costs are lower than in Thailand.

* Quality - Mc focuses strongly on the quality of the material, the quality of the workmanship and to ensure the fit of apparel suits Asian sizes.

* Flexibility - Mc has developed a wide range of products such as jeans wear, T-shirts, shirts, skirts, jackets, etc. under Mc, McLady, Bison, etc. at retail price ranges of Bt345-2,295/piece to capture demand in the low-to-mid and mid-to-high income segments which are large market groups in Thailand. MC’s products are in the same segments as Lee, Wrangler, Hara, Big John and some OEM brands. Brands | Products | Target groups | Retail price(Bt/piece) | Mc | Basic jeans and casual wear | Men and womenabove 20 years old | 495-2,295 | McLady | Fashionable jeans wear and street wear | Womenaged 18-25 years | 595-1,995 | Bison | Fighting brand under the Mc concept | Price-sensitive customersaged 18-50 years | 345-895 | McPink | Fast fashionable everyday wear | Young women with high purchasing poweraged 18-25 years |...

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