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McDonald’s, the world’s largest fast-food corporation, with a global presence in 118 countries across all six inhabited continents and becoming the undisputed leader in QSR. McDonald’s create a reputation by delivering a few promises to its customers such as inexpensive and consistent food, quick service within 1-3mins, clean and familiar environment for customer to mingle or having their meals.
Nowadays, western-style fast food culture being embraced more by people and its changing lifestyles around the globe. So, from there, McDonald’s took an advantage to stepped up rate of new unit opening into three geographic regions like Europe, Asia/Pacific Middle East and Africa (APMEA) and some other countries. In 2005, offices of country heads for Europe and Asia were moved from headquarters to their respective regions. Thus, each country has a head who managers from within the country.
The main key global strategies are fast and convenient campaign. Through this campaign, McDonald’s has made a radical adjustment a McDonald’s product portfolio to meet emerging food industry trends. McDonalds faces a lot of challenges from some other countries who objected and protest the brand of McDonald’s. We take Europe as an example, on world cup held in France in 1998-August 1999, Jose Bove, a sheep farmer lead a protest against French McDonald’s by claiming McDonald’s is a symbol of America ‘the place where they not only promote globalization and industrially produced food but also unfairly penalize their pleasant.
As has been seen throughout the most recent years, many countries have increasingly begun to accept the Westernized style of fast food that McDonald’s brings. Although there have been conflicts and protests, McDonald’s has prevailed on numerous occasions as in China, Russia, India, and countries in Europe.
In a conclusion, every culture is different and one cannot simply ready about a culture and know everything about that culture. There are ways to counter negative situations but there is always the possibility of mistakes being made. This is where proper training comes in. A huge reason for protestors targeting McDonald’s is because it stands as one of the biggest companies to expand globally and can be seen as a bully to small local businesses.