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Mcafee Case

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Recommendations: * Virtualization – Increasing number of IT and other major firms are turning to virtualization for data management. This represents the new avenue of growth and development for McAfee. However, this development activity will result in significant cost. In this case, McAfee should adopt market follower strategy i.e. let the larger player, Symantec, engage in developmental effort and bear the associated costs. Once the effective solution is established by Symantec, McAfee can develop the variant of that solution. This will greatly minimize the cost incurred by McAfee and will also expose them to minimum risk. McAfee can utilize the resources thus saved to address more pressing current needs. * Market penetration: McAfee occupies the leading position in Gartner’s End Point Protection Magic Quadrant. In addition, McAfee is regarded as a trusted brand in the anti-virus industry. They must leverage this perception to penetrate the market more and expand the current market share. For individual consumers (B2C) market, they should focus on cost differentiation, because the individual user segment is very price sensitive. On the other hand, the business user segment is further classified as – * Small and medium business * Mid-size business * Enterprise business
For this B2B marketing, they should adopt differentiated marketing that can cater to all above segments in tailored way. The solutions needed by small to med-size businesses are different than those needed by large enterprises.
All above measure will help McAfee penetrate their current market.

Horizontal integration:
The anti-virus industry encompasses not only anti-virus software providers but also other firms who provide solutions for other forms of malware such as worm, fishing attacks, rootkits and Trojans, etc. Some of these firms operate in niche markets. McAfee can

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