...McBride Financial Services Security Policy xxxxxxxxxxx CMGT 441 November 23, 2014 Professor xxxxxxx McBride Financial Services is a start-up loan company that will provide low cost mortgage services using state-of-the-art technology. McBride has five locations; the locations are in Idaho, Montana, Wyoming, North Dakota, and South Dakota. The clients will consist of the following: * Professionals purchasing either a primary or secondary residence. * Retirees purchasing a primary or secondary residence. * Families and/or individuals purchasing recreational properties With the type of low cost mortgage services being provided the McBride Financial Services will need to implement security polices to protect clients using the services. The Information Security requirements of Online Applications Services have to be more secure than Information Security requirements of a physical bank. Protecting user data has to be a number one priority for any online financial company. The policy will apply to all Online Loan Applications (OLA) and any outsourcing to McBride’s application provider and support staff. The best practices for OLA are as follows: * Ensure Consumers are making educated financial decisions by fully disclosing all Loan terms in a transparent and easy to understand way. * Give Consumers a chance to change their mind by maintaining a reasonable cancellation policy. * Be a company in good standing with the officials and regulatory bodies that govern you...
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...McBride Financial Services Marketing Plan Faten Hamad BSA/310 February 21, 2011 Prakash Naidu McBride Financial Services Marketing Plan McBride Financial Services provides low cost mortgage keys for individuals. McBride Financial Services provides to retirees, experts, and families are thinking to buy whichever a recreational property or secondary or primary house. McBride Financial Services has decided to revamp its recent marketing plan so that they can contact customers is more probable to fit the profile of the kind of buyer that their services are created for. This paper will show up how McBride Financial Services can reach a gainful commerce during marketing and operations in addition to their target of breaking even monetarily. The kinds of media that could used within McBride’s marketing plans and their goals markets will be outline, and their growth of services to the web will also be covered in the following document. As with any marketing plan, research needs to be conducted and reviewed. This research will help McBride Financial Services to orient better their company toward the needs of the customers and could make decisions that will bring more customers to their individual branch offices. Determining where the company stands with its current customers is important because they can build on their current market strategies to reach new customers and excite current customers with new services. An easy method for McBride to undertake in research...
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...McBride Financial Services Tee Harris BSA 310 December 12, 2011 Willard Thompson McBride Financial Services There are many types of market research to consider when undertaking a project of this magnitude. There are also many types of media to think of using to help move your company forward and to reach all of your future clients. One must always start with market research before opening a business or before knowing what types of media advertising will work. You must obtain market information so that you can know the types of prices the competitors are offering to the customers already. Market segmentation is when different groups of the populous have different or similar motivations behind products or services they use. Market trends are the upward or downward movements in a market during a period of time. Market size will also play a huge factor when considering these things. The various types of media that I would definitely pursue would be television, radio stations including internet and satellite radio. I would also use the internet and sites such as Facebook or search engines like Google or yahoo. Since McBride Financial has a large target market I believe it important for them to go after all the types of media advertising they can get their hands on. Things that McBride Financial must consider when conducting their business online is data base, website management and the most important thing they must worry about is security. They will be dealing...
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...McBride Financial Services Marketing Plan Name BSA-310 5-27-2012 Instructor: Introduction and Background McBride Financial Services provides low cost mortgage solutions for individuals. McBride Financial Services caters to professionals, retirees, and families that are looking to purchase either a primary, secondary residence or recreational properties. McBride Financial Services has decided to revamp its current marketing plan so that they are capable of reaching perspective clients who are more likely to fit into the outline of the type of purchaser that their services are constructed to attract. Marketing Research McBride Financial Services must complete a marketing research plan in order to make sure that the marketing campaign intended for them will be successful. Conducting shopper market study will allow McBride Financial Services to analyze the buying tendencies of the perspective clients in their objective area. This will give them the opportunity to market to particular types of clientele that are more likely to procure their service vice frivolously spending their money on advertising that targets to large of a general constituency. One of the most popular current market trends because the internet makes it much easier to do is AD Tracking. Because of its relative ease I recommend that McBride Financial services use Ad Tracking as it will allow the monitoring of their brand's performance and also will allow this business to see how consumers feel...
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...McBride Financial Marketing Plan Based out of Boise, Idaho, McBride Financial Services is a small mortgage lender that is in its beginning stages. The firm’s focus will be in standard, FHA, and VHA loans for home refinancing and purchasing. The company hopes to increase its offices into Wyoming, Montana, North Dakota, and South Dakota. “McBride Financial Services will be the preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota.” (University of Phoenix, 2005, 2011, para. 2). McBride Financial Services has decided to redesign it’s marketing plan so they can reach individuals that fit the profile of the type of consumer that their services are created for. Now let us look into what it will take to create a strong marketing plan for McBride Financial Services. Market Research The first step in creating a strong marketing plan is research. Researching the product is a way to find out what catches customers’ attention by looking at their actions and coming to conclusions from what is observed. Using market research is a helpful means that can save the company time, effort, and money. By performing this research, McBride will gain the opportunity to market to certain types of individuals that are more likely to purchase their service instead of wasting money advertising in a general region. One source that will be useful to McBride Financial Services is the use...
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...Policy for McBride Financial Services Introduction to Information Systems Security Management CMGT 441 December 06, 2011 Security Policy for McBride Financial Services The following document was developed to respond to a request by McBride Financial Services for a security policy based perceived needs associated within the loan department and issues in implementing online loan applications (OLA). The security policy will address the current need along with any issues that may arise with their online loan application process. The majority of McBride’s customers are comprised of an affluent demographic of professionals, families looking to purchase a home, and retiree’s requesting mortgages (University of Phoenix, 2005). McBride’s customer base is largely well educated individuals who generally keep an eye on personal information and financial records and would most likely be aware of any unauthorized changes. Therefore, it is of extreme importance that McBride Financial secures this data. The areas included in the security policy for the loan department will include the following: • Physical Security Policy • Account Access Controls Policy • Data Backup Policy • Non-Compliance Policy The implementation of electronic key cards will be recommended to McBride as a source of control in the physical security area. This will restrict employees only to have access to areas they are authorized to be in. Any employee accessing an unauthorized area of the McBride facility...
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...McBride Financial Services Marketing Plan McBride Financial Services is a start-up regional company based away from Boise, Idaho and is working on becoming a premier mortgage lender. Their products and services target conventional, FHA, and VA loans for home acquiring or refinancing. As a new company, McBride Financial Services is planning to expand into its businesses into Montana, Wyoming, N . Dakota, and South Dakota with the use of effective marketing strategies. To effectively expand and turn into successful, McBride Financial will locate unique advertising means to capture its target audience and also to showcase its mortgage lending services. Some of the methods they will be employing are television, newspaper, billboard, and other ads. They will also utilize social media marketing campaigns on multiple outlets (such as Facebook, Twitter, and so forth). McBride Financial Services goal is to achieve early success and become the “preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota” (McBride). To do so, McBride Financial will have to focus on: • Financially achieving break-even within six months of beginning its financial operations. • Becoming a profitable company within a year of starting business. • Utilizing technology to minimize costs and maximize efficiencies for its individual and business customers who are applying for and trying to obtain mortgages...
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...McBride Financial Services Marketing Paper BSA/310 August 31, 2013 McBride Financial Services is a small scale contract and debt supplier in the Northwestern United States, with sites in Montana, Idaho, South Dakota and North Dakota. McBride’s aim customers are from white collar experts and senior citizens buying first and second houses to families and persons in need of buying recreational venues. With the aspirations in broadening its user range, McBride requires new aims for an advertising tactic. When cultivating a marketing tactic, there are four fundamental procedures in the mechanism. Initially, McBride is obliged to explain and expound their mission. According to the site analyzed, it is necessary that McBride is obliged to furnish their mission in order to initiate. There is a necessity to improve the company’s mission concerning customer assistance and customer contentment. In relation to the phrase "A company’s mission should not focus and revolve around acquiring revenues – they are just the compensation for establishing relationships for users. It must concentrate on user comfort and connections the corporation wanted to establish.” (Armstrong & Kotler, 2011, p 40). The succeeding procedure is utilizing the company’s mission as a protocol McBride decide goal for each department of the company to accomplish the ultimate aim: broadening its user range. McBride will arrange a business document according to the preceding procedures the company...
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...Smith, CIO Prepared by: R.C. Murphy, IT Marketing Executive May 20, 2013 Proposal number: 626-4357 Objective McBride Financial Services is a mortgage lender that provides loans for home purchasing and refinancing. McBride Financial Services has a mission to be the the most distinguished and reliable provider of low cost mortgage services. Their mission statement holds truth and validity with the assistance of an outspoken and proven marketing plan. McBride Financial Services is on its way to becoming the preeminent provider for low cost mortgage services. Initiating a marketing plan, McBride Financial Services will be able to expand their operations, offer new products, and continue to grow as a company. Market Research McBride will perform both internal and external market research to produce the best financial and clientele gain. Internally, the company will determine what their current financial standing consist of. This would also include deciding where to take risk and what their goals should be based upon. The first external market research approach that needs to be taken is to create a few online surveys and questionnaires to determine what the real want and need is in this market. The company needs to take some time to create a Facebook page if they don’t have one already. in addition to Facebook, McBride Financial Services needs to utilize every form of potential customer feedback possible through social media outlets such as Twitter. The company...
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...McBride's Financial Services Bryan Mills BSA 310 09-03-2012 Donn Leiske McBride's Financial Services McBride Financial Service is a low cost mortgage service that is using new technology. McBride Financial Service is a start-up regional mortgage lender headquartered in Boise, Idaho. The firm will specialize in conventional, FHA, and VA loans for home purchasing and refinancing. McBride Financial Service has locations in five states Idaho, Montana, Wyoming, North Dakota, and South Dakota and provides low cost mortgage services. The clients that they serve are professionals purchasing a primary or secondary home, retirees purchasing a primary or secondary home, and families or individuals purchasing recreational properties. McBride Financial Service is trying to increase the customer base and needs some ideas to implement into the new marketing plan. The purpose of this paper is to critique ideas to expand the customer base for McBride Financial Services. The paper will be covering the market research that should be undertaken. The paper will show, which media type would be the best choice to use and why. The paper will also show what McBride Financial Service target markets should be, and explain why McBride Financial Services should use these markets. Finally, the paper will show the considerations for McBride to conduct a portion of their marketing on the Internet and the reasons McBride Financial Services should use these services. The first thing that will be covered...
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...McBride Financial Marketing Plan University of Phoenix McBride Financial Marketing Plan McBride Financial Services is a mortgage lender that specializes in conventional, FHA, and VA loans for home purchasing and refinancing. The company is presently headquartered in Boise, Idaho and is looking to expand its operations into Wyoming, Montana, North Dakota and South Dakota. McBride Financial Services current mission is to be the preeminent provider of low cost mortgage services using state of the art technology in the five state areas of Idaho, Montana, Wyoming, North Dakota, and South Dakota. With the implementation of a successful marketing plan, these future goals of McBride Financial Services to expand and become a preeminent provider of low cost mortgage services should easily become easily attainable. Naturally, the first step in the marking plan would be to research. The primary interest of McBride Financial Services is to establish a new market of people in need of assistance with financial services. In order to achieve this, McBride Financial Services will need to perform research on the areas current market trends and market values. This information will provide a better understanding of what products to market and how to market the products. The company will also need to look at current internal marketing plans in place to determine strengths and weaknesses, so that a better picture is made as to what areas to improve. This research will also help determine...
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...This document is to describe the Information Security requirements of Online Application Services and Application Service Providers that engage in business with McBride Financial Services. This policy applies to any use of Online Loan Applications (OLA) and any outsourcing to Application Service Providers (ASP) by McBride Financial Services, independent of where hosted. The Online Loan Application or Application Service Provider's Sponsor must first establish that its project is an appropriate one for the OLA/ASP model, prior to engaging in any additional infrastructure teams within McBride Financial Services or any external Application Service Providers. The department wanting to use an Online Loan Application or any Application Service Providers service must confirm that the Application Service Providers chosen to host the loan applications of McBride Financial Services complies with this policy. The Business Function to be outsourced must be evaluated against the following. The requester must go through the OLA/ASP engagement process with the Information Security Department to ensure affected parties are properly engaged. In the event that McBride Financial Services data or loan applications are to be manipulated by, or hosted at, any ASP's service, the ASP sponsor must have written, explicit permission from the data/application owners. A copy of this permission must be provided to the Information Security. The information to be hosted by an ASP must fall under...
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...Week 4 - Individual Assignment McBride Financial BSA 310 Week 4 - Individual Assignment McBride Financial Introduction The following paper briefly describes a marketing plan for McBride Financial Services. Head quartered in Boise, Idaho, McBride Financial Services is a well-known and distinguished as a leading mortgage lender in the five state area of Idaho, Montana, Wyoming, North and South Dakota. McBride Financial also has plans to expand business operations in these states. Loan specialties include; FHA, VA, and conventional for financing and refinancing home purchases (McBride Financial Services, 2011). Research Marketing to Undertake Exploratory marketing research in the proposed expansion areas would help to gather a source of preliminary potential customer base information that will help define problems and suggest hypotheses to follow through with (Armstrong & Kotler, 2011). Marketing researchers need to have certain information about their clientele to make the most effective method in its customer appeal tactic. I would recommend an easy approach that is low cost. A direct mailing package is sure to reach a large number of individuals in an established method of communications that delivers messages by a governmental department. The U.S. Postal Service regularly transports and delivers mail to all people in any given location. The cost of mailing a survey package is low. The population size of the audience is vast. These factors allow for the company to...
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...McBride Marketing Nathan Meyer BSA/310 July 24, 2012 Jeffrey McNickle McBride Marketing McBride Financial Services wants to expand its customer base with new marketing ideas. McBride Financial current mission is to be the preeminent provider of low cost mortgage services using state-of-the-art technology in the five state areas of Idaho, Montana, Wyoming, North Dakota, and South Dakota ("Mcbride Financial Services", 2011). They target professionals purchasing a primary or secondary residences, retirees, or Families purchasing recreational properties. This paper will cover the research, types of media, target markets, and use of the internet for McBride Financial Services to accomplish their marketing goals. Research will need to take place on the goals of McBride Financial Services marketing campaign. The research is important to all the company to be able to study and design a campaign to effectively target their audience. Data needs to be collected on the current and historic sales or accounts that have been sold, and this can be completed with a tracking system to effectively collect this data based on their goals. Key points of the collected data are the targeted audience they are looking for, how they heard about the company, and how they were sold the merchant account. With researching the data they already have, they can put it to good use to repeatedly reach out to the correct audience and complete the sale. The media McBride Financial...
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...Search McBride Financial Services offers conventional FHA, and VA loans for home purchasing and refinancing. Their mission is to become the leading provider of low cost mortgage services by using state of the art technology. McBride Financial Services specializes in first time homebuyers as well as problem credit clients. Upon approved credit the customers will receive a credit report, mortgage, inspection, and appraisal. By using technology to minimize cost and increase efficiency, these services are offered for a fixed price of $1,500. A crucial factor in McBride Financial Services success relies on an easy to use website that can securely retain all of our clients’ personal information. The company will net profits strictly by controlling the costs of the expenses of the company. The main office with have three head brokers as well as two administrative assistants who will take care of all the administrative work from each branch. At each branch you will have between two and three brokers and one full time receptionist who will work during business hours. The administrative assistants will work on salary, the receptionists on hourly and the brokers will work on commission. The web based layout should minimize our need for employees in each location and allotting more funds to be dedicated to the technology and efficiency of the program. Companies that specialize in low cost mortgages and loans are nothing new to the market. Companies similar to McBride Financial are responsible...
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