...McBride Financial Services Marketing Paper No name BSA/310 August 17, 2010 Mr. Jones McBride Financial Services Marketing Paper McBride Financial Services were created by entrepreneurs who envisioned an opportunity to become the premier provider of low cost mortgage using the state of art technology to assist those in the pursuit of financial independence and financial rewards. McBride Financial Services developed a mission plan with the intention of providing specialize conventional, FHA, and VA loans for home purchasing and refinancing with the intention of expanding future operation into Wyoming, Montana, North Dakota, and South Dakota(University of Phoenix, 2004). Marketing Research and Plan Today’s market makes it difficult for small business owners to attract customers and maintain customers’ loyalty because of the continuous growing and changing market. McBride Financial Services must create a marketing plan that can increase their potential for success. However, in order to achieve this McBride Financial Services will need to perform research to determine the forces related to the market and forces related to the environment with this information the company will be prepared for whatever may come his or her way. The first step in McBride Financial Services marketing research would be to analysis the market. With this analysis, there are a number of statistics and issues that the planner can use determine...
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...BSA 310 McBride Financial Marketing Plan University of Phoenix Marsha Siptak McBride Financial is a fast growing organization with plans to open a total eight offices located in Idaho, Montana, Wyoming, South and North Dakota. Services will specialize in providing financial mortgage assistance to first time buyers, retirees, professionals, families and individuals with credit problems. McBride Financial provides customers with informative information without any hidden cost. Breakdown of services and rates are thoroughly explained with every home purchase. Applications are processed within one business day. Marketing Plan The development of McBride Financials marketing plan will require various forms of market research. The three major groups McBride will focus on will be first time buyers, buyers with credit problems, and retires purchasing primary or secondary homes. Market research will be conducted through the collection of surveys, contact methods, marketing intelligence and internal data. Advertising will consist of promotional television, radio, newspaper, and internet ads that appeal to specific marketing groups. Local realtors will be used for advertising purchases as well. Marketing strategies will be developed that establish McBride Financial as the leader in low cost mortgage services. Online Research Most consumers have access to the internet; as a result McBride Financial will conduct online surveys to reach a broad focus group. “Online...
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...McBride Financial Services: Risk Assessment What is RISK? Risk is the probability of an undesirable event. The probability of that event and the assessment of the events predicted harm must be put into a believable outcome or scenario this will combine the set of risk, reward and regret probabilities into a predicted value for that outcome. Risk is defined as a function of three variables: 1. The probability that there is a threat. 2. The probability that there are vulnerabilities. 3. The potential impact. What is risk management? Risk management is the means of balancing the costs and benefits of any business decision. The risk management process involves identifying, analyzing, and taking steps to eliminate or reduce the loss faced by an organization or individual. Risk management utilizes many tools and techniques, including but not limited to insurance, to manage a wide variety of risks. All businesses encounter risks, some of which are predictable and controllable, and others which are unpredictable and uncontrollable. Risk Management is particularly vital for any business. Common types of losses—such as theft, fire, flood, legal liability, injury, or disability—can destroy in a few minutes what may have taken the company years to build. Such losses and liabilities can affect the day to day operations, reduce profits, and cause financial hardship. These hardships can be severe enough to cripple or bankrupt a company. Through proper...
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...McBride Financial Marketing Plan Based out of Boise, Idaho, McBride Financial Services is a small mortgage lender that is in its beginning stages. The firm’s focus will be in standard, FHA, and VHA loans for home refinancing and purchasing. The company hopes to increase its offices into Wyoming, Montana, North Dakota, and South Dakota. “McBride Financial Services will be the preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota.” (University of Phoenix, 2005, 2011, para. 2). McBride Financial Services has decided to redesign it’s marketing plan so they can reach individuals that fit the profile of the type of consumer that their services are created for. Now let us look into what it will take to create a strong marketing plan for McBride Financial Services. Market Research The first step in creating a strong marketing plan is research. Researching the product is a way to find out what catches customers’ attention by looking at their actions and coming to conclusions from what is observed. Using market research is a helpful means that can save the company time, effort, and money. By performing this research, McBride will gain the opportunity to market to certain types of individuals that are more likely to purchase their service instead of wasting money advertising in a general region. One source that will be useful to McBride Financial Services is the use...
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...Security Policy Wendy Lee CMGT/441 July 11, 2013 Marilyn Harris Security Policy A security policy is developed based on perceived needs associated within the loan department and any issues in implementing online application. McBride Financial Services located in the virtual organizations needs a security policy to protect customer information against hackers. Hackers are finding new ways to hack customer information. Identity theft is a leading crime in the world. Developing a security policy for McBride Financial Services can be demanding. Hugh McBride and Abram LaBelle of Smith’s consulting discuss the priorities for safeguarding personal information on a secure website. McBride needs a security policy to satisfy the business needs of McBride Financial Services. McBride discusses securing personal information from both external and internal threats. Majority of McBride customers are families looking to purchase a home. Loan applications are processed online. While processing loan applications, McBride Financial Services has to collect a large amount of customer information. This information may include social security numbers, birthdate, address, credit card information, background information, bank information, credit score, and etc. It is important to secure McBride financial data because McBride’s customer base is well educated individuals, who will keep an eye on personal information and financial needs. The customers will know of any unauthorized changes...
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...McBride's Financial Services Bryan Mills BSA 310 09-03-2012 Donn Leiske McBride's Financial Services McBride Financial Service is a low cost mortgage service that is using new technology. McBride Financial Service is a start-up regional mortgage lender headquartered in Boise, Idaho. The firm will specialize in conventional, FHA, and VA loans for home purchasing and refinancing. McBride Financial Service has locations in five states Idaho, Montana, Wyoming, North Dakota, and South Dakota and provides low cost mortgage services. The clients that they serve are professionals purchasing a primary or secondary home, retirees purchasing a primary or secondary home, and families or individuals purchasing recreational properties. McBride Financial Service is trying to increase the customer base and needs some ideas to implement into the new marketing plan. The purpose of this paper is to critique ideas to expand the customer base for McBride Financial Services. The paper will be covering the market research that should be undertaken. The paper will show, which media type would be the best choice to use and why. The paper will also show what McBride Financial Service target markets should be, and explain why McBride Financial Services should use these markets. Finally, the paper will show the considerations for McBride to conduct a portion of their marketing on the Internet and the reasons McBride Financial Services should use these services. The first thing that will be covered...
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...McBride Marketing Paper Robert Greenleaf BSA/310 November 1, 2012 GARY TEED Marketing is an essential tool to the success and implementation of any marketing plan or strategy. Businesses rely heavily on the targeting the right customers desiring specific needs. There are many considerations to analyze when approaching the development of a successful marketing strategy. Marketing is defined as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return” (Armstrong & Kotler, 2011, p. 5). Today’s business environment is constantly evolving and reshaping; consequently, business organizations must cater their marketing strategies to the global, digital fast paced business world that we live and operate in. Businesses must consider market research, media requirements, target markets, and other considerations in order to have a successful marketing strategy. According to Armstrong and Kotler (2011), “By creating value for consumers, they in turn capture value from consumers in the form of sales, profits, and long-term customer equity” (p. 5). McBride currently has a marketing strategy that would be considered to outdated or ancient compared to today’s digital, mobile, and internet related businesses. The following issues will discuss intricate avenues of approach to design a compelling, competitive, trend-setting strategy that...
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...address the possible security requirements and the possible risks associated with the Benefits Elections Systems being requested by the Service Request, SR-HT-001 for Huffman Trucking Company. Week 3 Individual Assignment Security Monitoring Prepare a 3- to 5-page paper describing the security monitoring activities that should be conducted in an organization with both internal IT (payroll, human resources, inventory, general ledger, and so on) and e-commerce (Internet sales and marketing) applications. The paper will include the rationale supporting each monitoring activity you propose and any recommended course of action to be taken when a significant risk is identified. Week 4 Individual Assignment Outsourcing Risks Prepare a 3- to 5-page paper that identifies the possible risks to an organization in each of the following outsourcing situations: a) the use of an external service provider for your data storage; b) the use of an enterprise service provider for processing information systems applications such as a payroll, human resources, or sales order taking; c) the use of a vendor to support your desktop computers; and d) the use of a vendor to provide network support. The paper will include a risk mitigation strategy for each situation. One mitigation strategy, because of personnel and facility limitations, cannot be proposed in the paper, because it eliminates the outsourcing by bringing the situation in house. Week 5 Team Assignment McBride Financial Services Risk...
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...Home Page » Business and Management Career Choice: Biomedical Engineering Technician Versus Financial Services Entrepreneur In: Business and Management Career Choice: Biomedical Engineering Technician Versus Financial Services Entrepreneur CONTENTS PAGE Introduction………………………………………………………………………………………………………… 3 Biomedical Engineering Technician……………………………………………………………………… 3 Education Requirements………………………………………………………………………………….. 3 Salary Ranging up to $140,000 Annually…………………………………………………………… 4 Fast-Growing Job Field…………………………………………………………………………………….. 4 Moving into Management…………………………………………………………………………………. 4 Financial Services Entrepreneur…………………………………………………………………………… 4 Starting a Business…………………………………………………………………………………………… 4 Potential Income Growth…………………………………………………………………………………. .5 Self-Management……………………………………………………………………………………………… 5 Conclusions and Recommendations……………………………………………………………………… 5 Works Cited………………………………………………………………………………………………………… 6 BIOMEDICAL ENGINEERING TECHNICIAN VERSUS FINANCIAL SERVICES ENTREPRENEUR INTRODUCTION Biomedical engineering is considered the fastest growing job field today, while the financial services industry has also remained strong due to the everlasting need for financial security. These are two drastically different career paths, and both have great potential in terms of career success. With the cost of schooling the way it is, many are wondering if it is even worth...
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...consideration? CMGT 442 Week 1 Summary For this first week’s weekly summary topic, please find and summarize an IS risk management related current event. You may reference any source (Newspaper, Magazine, e-article, etc.) but please be sure to cite your source based on APA standards. Please keep your summary concise (1 paragraph) and include your perspective(s) and conclusion(s). If your source is web based, you may include a hyperlink to the reference website. You may post your article summary at any time during the week. Please provide peer feedback to at least one of your fellow class member’s article summary. CMGT 442 Week 2 DQ 1 Based on the Keston (2008) article, how important is enterprise identity management for reducing risk throughout the enterprise? Explain why a viable risk management strategy must include, at a minimum, a solid enterprise identity management process. CMGT 442 Week 2 DQ 2 DQ 2: Based on the Barr (2009) article, what type of software should be considered to provide adequate security management across the enterprise? Is this a practical solution? Why or why not? CMGT 442 Week 2 Summary This week as we explore risk control models, please summarize two “technology use”...
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...Phoenix. All rights reserved. Course Description This course identifies and defines the types of risks that information systems professionals need to consider during the development and implementation of computer based information systems. This course will survey remedies and prevention techniques available to address the risk areas present. Organizational policies and current regulatory considerations will also be examined relative to development, implementation, and use of computer based information systems. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Cooper, D. F., Grey, S., Raymond, G., & Walker, P. (2005). Project...
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...risk areas present. Organizational policies and current regulatory considerations will also be examined relative to development, implementation, and use of computer based information systems. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Cooper, D. F., Grey, S., Raymond, G., & Walker, P. (2005). Project risk management guidelines: Managing risk in large projects and complex procurements. Hoboken, NJ: Wiley. Greenstein, M., & Vasarhelyi, M. (2002). Electronic commerce: Security, risk management, and control (2nd ed.). Boston, MA: McGraw-Hill. Marchewka, J. T. (2009). Information technology project management: Providing measurable organizational value (3rd ed.). Hoboken, NJ: Wiley. Tarlow, P. E. (2002) Event risk management and safety. Hoboken, NJ: Wiley. Article...
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...practice and functions of work in a corporation. This provides the view and functions of a corporation’s website and the interior sections for employees’ website. This provides students the ability to be aware of the sections of a corporation’s functions with or before the work experience. The education in this provides the viewpoints necessary for organization and maintaining a corporate world. This manual provides the different sections of different work environments for corporations. This is a measure of providing a learning experience. Those that are new to the work concept will learn the basis of the corporation from the Virtual Organization. This is a functional level of experience by a virtual corporation. However, these are not actually correct in the information they provide. They are decided and engineered forms of a corporation’s websites with outer and internal functions. This assists with the education of a company’s work provided by its virtual websites. Towards the ending of the manual are the measures necessary to follow for attaining the Virtual Organization website. The key factors of login, materials, and selection for Virtual organization explained toward the end of the manual with brief pictures for view. The last paragraphs of the manual will provide a conclusion of the functions and guidance for the student’s future use of the Virtual Organization website. Table of Contents: ...
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...| Kneading Choices, LLC | Reba McBride January 23, 2012HCA 311Richard Burke | | Holistic Health Care Center BUSINESS PLAN KNEADING CHOICES, LLC 1616 Bear Paw Lane Cherokee, North Carolina 28719 The mission of Kneading Choices is to bring preventative and restorative lifelong health solutions to the whole consumer. We believe in providing essentials for a healthy body, both on the inside and the outside, using natural methods that are chemical-free and allow the consumer to take responsibility for their health. • EXECUTIVE SUMMARY • PROGRAMS • MARKETING • COMPETITION • BACKGROUND ON PRINCIPAL PARTNERS • OPERATING PROCEDURES • PERSONNEL • BREAK-EVEN ANALYSIS EXECUTIVE SUMMARY Description of the Business Kneading Choices, LLC, is a wellness studio. The partners, Raven Cailleach and Willow Cailleach, are both professionals in a health/wellness field and they are teaming up to put several health/wellness services under one roof. Kneading Choices will offer holistic skin/personal grooming care services, personal fitness training, nutrition classes and counseling, Yoga/Pilates classes, and therapeutic massage. We feel these are a good combination of services because as a person becomes interested in one aspect of a healthier lifestyle, it naturally leads to interest in other phases, and we feel the components we offer are part of a larger healthy lifestyle continuum. This holistic healing business plan is being used to explore the cost...
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...Strategic Plan to Address Homelessness Houston/ Harris County Blue Ribbon Commission to End Chronic Homelessness Houston/Harris County May 2006 Table of Contents COMPONENTS OF THE 10 YEAR PLAN 1. Strategic Plan to Address Homelessness……………………………………Tab 1 a. Context b. Synthesis of Research Findings c. Strategic Plan Goals d. Summary of Year 1 Action Steps e. Funding Requirements f. Summary of Data Report Findings g. Models used to Develop Plan 2. Summary of System Management Function…………………………………Tab 2 3. Enumeration and Needs Assessment………………………………………...Tab 3 a. Enumeration b. Community Profile c. Profiles of Specific Sub-Populations d. Conclusions e. Recommendations 4. Gaps Analysis……………………...………………………………………...…..Tab 4 5. Rapid Re-housing Demonstration Report………………………………….....Tab 5 a. Pierce Intervention Evaluation 6. Open Doors Report………………………………………………………………Tab 6 a. Rapid Assessment of Needs of Hurricane Evacuees Blue Ribbon Commission to End Chronic Homelessness Anna Babin United Way of the Texas Gulf Coast David Benson Harris County Commissioners Court David S Buck, MD, MPH Department of Family & Community Medicine Baylor College of Medicine James Calaway Center for Houston’s Future Robert Eury Central Houston, Inc. The Most Reverend Bishop Fiorenza The Diocese of Galveston – Houston Skip Kasdorf Greater Houston Partnership Richard Lapin City of Houston Anna Leal Houston Endowment, Inc. The Honorable Pat Lykos Harris County Anthony Love Coalition for the...
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