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Mcbride

In: Business and Management

Submitted By reshmajodhwani
Words 1203
Pages 5
EXECUTIVE SUMMARY
The report evaluates McBride Plc’s overall strategic position in the current market scenario. Various theoretical frameworks are used to evaluate the company on a whole. The environmental audit includes evaluation of the internal and the external environment with the help of The PESTEL framework, Porter’s five forces, Value chain, Capability analyses and The SWOT analyses.

INTRODUCTION

The executive report provides an overview of the strategic position of McBride Plc which is a fast moving consumer goods company which operates in United Kindgom, China, Vietnam, Malaysia, Hong Kong and other European and Asian countries. It supplies to over 95% of Europe's top 20 retailers including Aldi, Auchan, Carrefour, Casino, Edeka, Leclerc, Metro, Rewe, J Sainsbury's, Tesco and Asda/ Wal *Mart The company deals in major household products and personal care products which are supplied to almost all major retail chains across Europe.
The PESTEL framework discussed in this report helps the analysis of the macro environmental whereas the micro environment is evaluated with the help of Michael Porter’s five forces. Value chain and capability analysis also help to study the internal environment. SWOT analysis evaluates the overall position of the company. Conclusion evaluates the company’s working in terms of its strategy being feasible, sustainable and acceptable.

MACRO ENVIRONMENT
PESTEL Analysis:
It provides the broad ‘data’ from which to identify key drivers to change.
Political
The government makes it essential for the companies to become more environmentally and socially responsible by following the various trade n tax policies which affects the supply chain flow, the government refund policy and regulations which may provide the companies with incentives for recycling their products. These incentives encourage the companies to further

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