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Mccain and Communication Strategy

In: Business and Management

Submitted By Samahs
Words 631
Pages 3
Importance of communication for business organization

Communication is one of the primary areas for understanding human behaviour, Romi(2000).McCain has to indulge in communications exercise because of many reasons. Communication plays an important role not only in individual lives but also in organizations. Bateman (1990), defined communication as the transmission of information and meanings from one party to another through the use of symbols. This is a fact that communication can change the whole impact of organization like McCain in positive or negative way.
Communication and organizational structure
Communication helps to build up organizational structure and work for external image. Cooperative communication is the tool to incorporate all the functions of the organization like cooperate design, internal communication, media relations, relations with the stakeholders and shareholders. Communication presents the organization as one entity in front of the whole world. McCain can use communication exercise as framework of the organization to be more effective in all areas of management.
Tools of communication This is complex process and requires certain tools to communicate within the organization and the world outside, like business community, shareholders and stakeholders. McCain will have strong bond with all these if communication is good.
McCain should make its products a source of communication. One of the powerful tools is visual identity. Organization should have strong visual identity. This is possible by putting focus on logo, packaging, colour scheme of packaging, banners etc. This all helps to build images of the organization and consumer can relate to the product. This is a kind of sign language and speaks about the ethics, culture, principles concepts of the organization. Integrated marketing communication is important too to reach customers...

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