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McDonald’s case study

Ans1. The taste of the costumer are changing rapidly because of the variety of burgers the competitors are providing in the market and the promotions of these burgers about by 2 and get 1 free, the impact the would have in the McDonald’s is that they would lose the business if they don’t come up with a better solution.
Ans2. The changes in the customers taste and preference are being well reflected by the competitive strategy because of which the customers and going for different tasteful foods and which are affordable McDonald need to breakthrough that will provide new revenues of growth.
Ans3. The strength of McDonald’s is the counter attack of the “BIG MAC ATTACK”, and the weakness is that McDonald’s don’t have a segment in the burger.
Ans4. Yes, McDonald should develop separate strategy for the heavy user segment of the fast food industry because it is losing business and profits due to their competitors which have a separate segment of burgers.
Ans5. To grow sales and profits, Jack Greenberg should create awareness with in store team members of what constitute the true fast food experience. Install a computer –based customer feedback in every restaurant, set up a similar feedback system for drive thru customer.

IKEA’s case study

Ans1. IKEA's firm specific advantages are clear-cut as the low cost furniture manufacturer and retailer aims to the young and price-conscious consumer. IKEA has been developing innovative modular designs whose components could be mass produced and venturing early into Eastern Europe to build a dedicated supplier network, IKEA could offer quality furniture in modern Scandinavian designs at very low prices. Established exclusive partnerships with independent furniture makers prohibiting them from selling to other stores. Retail layout is a clean and open warehouse setting with attractive

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